If you had a faucet you could turn on for a flow of traffic to your website, would you use it? It may sound a bit too good to be true, but this concept becomes a reality with pay-per-click management services!
Think of it this way: you have a budget (whatever it may be) you can put directly towards PPC ads. You then create ads that are made just for your specific audience.
The information you provide in your ads is relevant to this audience, which then encourages them to visit your website by clicking on your ad. This means an instant flow of traffic right to your website.
The idea of having control over a faucet that unleashes a flow of web traffic whenever you want it to isn’t a far-fetched dream. Here’s everything you need to know about pay-per-click management services!
What is a Pay-Per-Click Management Service?
Pay-per-click management is a service most commonly offered by marketing agencies. It includes the process of researching, strategizing, creating, and posting pay-per-click ads. This includes overseeing the ad spend involved in the PPC marketing process, as well as generally, some level of landing page design & conversion rate optimization.
Pay-per-click managers most commonly seek to minimize the overall expenditure by using their expertise for the best optimization possible. It comes with a lot of powerful benefits.
Pay-per-click ads are online ads seen on search engines, websites, and social media. Instead of paying to have your ad displayed, you only pay when your ad is actually clicked on. When a user clicks, they’re taken to your website. Hence the increase in the flow of traffic to your site.
How do Pay-Per-Click Management services work?
When you hire someone for their pay-per-click services, you can usually expect them to take care of the following:
- Keyword research: Looking at what keywords to target. Also what search queries are being searched for in order to match them to PPC ads.
- Competitor research: An in-depth look at the market and what tactics and strategies competitors are using. This helps to determine bidding, targeting, and approach.
- Channel selection: Whether it’s a PPC ad on a search engine, website, or social media channel, an expert will help to determine which platform is best for your needs.
- Ad Copy Writing: Ensuring that ad copy is written with intent. Identifying the problem & solution for the user, and incorporating it into the search ads.
- Ongoing monitoring: Adjustments will need to be made in order to ensure optimization.
- Negative match: Filtering out users who are unlikely to convert in order to better optimize ad spend.
- A/B testing: Testing two versions of an ad against one another in order to determine the best approach for ongoing ads.
How Does PPC Advertising Help to Drive Traffic?
Driving traffic to your website is one of the main reasons so many businesses use PPC management services. And getting that traffic to your website is so valuable because it’s the place where users can go to make a product or service purchase.
Users that head to your website need to be the ones that are most likely to complete a conversion. Or at least need to be the ones you spend your advertising budget on.
That’s why PPC ads are so important! They allow you to put the right message in front of the right audience – which is the one most likely to convert.
How do Effective PPC ads work to help drive traffic?
To get a clear understanding of how PPC advertising works to help drive traffic we need to get just a little bit more specific.
When it comes to the goal of gaining website traffic, PPC allows you to select specific demographics, interests, and locations of the audience you are trying to target. This means you can control exactly who it is you want to see your content and better target their needs.
As your ads work to meet the specific needs of these groups, users are motivated to click on your ads. When this technique is applied to hundreds or even thousands of users, traffic automatically increases. This is the reason PPC management services are so essential to businesses when it comes to driving traffic.
Does Your Business Need a PPC Management Agency?
You might have guessed it but our (very) simple answer to this question is YES! A PPC management agency can bring a lot of value to your business. No matter what industry it might be in.
Here are some of the top benefits you can look forward to when it comes to working with an agency.
Unmatched specialist knowledge
Sure, you may have taken an online tutorial about managing PPC campaigns, but there’s nothing quite like the knowledge of a specialist.
There are so many different ways to optimize PPC strategies and achieve results. Rather than taking a long journey towards finding what works best, a professional who specializes in pay-per-click management service can help you to get there sooner.
Ongoing support
When you have questions it’s always better to take the advice of a professional over what a quick Google search has to say. Using an agency for PPC management services means you get access to advanced technical support. They can help you reach a solution to your problem much faster than on your own.
Staying ahead of competitors
There’s no denying your competitors are planning to (or already are) using PPC ads as a part of their marketing strategy. Having a professional on your side helps your brand to stay ahead of the curve and keep up with the ongoing battle for attention in your industry.
Saves you time
If PPC management isn’t your first and foremost duty for your company, then it’s likely you have a lot of other important tasks to spend your time on. Having an agency on your side to take care of it means you relieve yourself of a lot of valuable time for other important business aspects.
Metrics and Reporting
One of the things that seem to fall by the wayside when it comes to PPC management is metrics and reporting. An agency will be able to put together detailed reports that tell you exactly how your ads are performing. They will also be able to show what adjustments are being made to help improve performance.
Simple Updates
When you use an agency for PPC management services, your role is kept simple. There’s no need to go digging for information around performance. They’ll be able to do the work and then simply keep you updated as things progress.
Your Trusted PPC Management Agency
It’s clear that a PPC management agency can be beneficial to businesses of all types. They give you their expert knowledge, help you to stay ahead of the curve, and keep you updated on what’s happening in terms of progress. They can help you to save time and have constant access to the support you need.
Once you’ve established a PPC ads management agency is a good fit for your needs, it’s time to dive into the selection process!
Blue Water Marketing is your go-to for all things PPC. Our team knows what it takes to get the results you’re looking for. We look at key performance indicators and real data in order to inform and adjust our approach as we go.
Looking to learn more? Visit our pay-per-click services page or get in touch with us today to get started!
