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The Trident Framework
Three prongs of growth working as one system. This is how we scale DTC brands profitably.
Why Most Agencies Fail at Scale
Most agencies are good at one thing. They can run ads, or they can do creative, or they can analyze data. The problem is that scaling a DTC brand profitably requires all three working together.
The Trident Framework was built to solve this. Financial precision ensures every dollar is tracked. Creative strategy ensures you always have winning ads in the pipeline. Strategic scaling ensures you grow without sacrificing margins.
When all three prongs work together, growth compounds instead of plateauing.
Meta API
Google Ads
Data Warehouse
AI Analysis
Strategy Brief
Action
Results
Prong 01
Financial Precision
Know your real numbers before spending a dollar
Most agencies optimize for platform-reported ROAS, which tells you almost nothing about actual profitability. We map your P&L at the SKU level, calculate true customer acquisition costs including shipping, COGS, and returns, and build contribution margin models that drive every scaling decision. You will always know exactly how much profit each campaign generates.
SKU-level P&L mapping
True CAC calculation (not platform-reported)
Contribution margin modeling
Real-time profitability dashboards
Break-even analysis by product and channel
Prong 02
Creative Strategy
Systematic testing, not creative guesswork
In the post-Andromeda era, creative is the lever. We do not recycle the same UGC formats and hope for the best. Our creative testing framework identifies winning hooks, angles, and formats through systematic experimentation. Every creative decision is backed by performance data, specifically hook rate, hold rate, and conversion patterns.
Hook rate and hold rate analysis
Concept and angle testing frameworks
Creative fatigue detection and rotation
Performance-driven creative briefs
Systematic A/B testing at scale
Prong 03
Strategic Scaling
Scale what works, kill what doesn't
Scaling is not about increasing budget and hoping. It is a systematic process of identifying winners, validating unit economics at higher spend levels, and gradually increasing investment with guardrails. We orchestrate Meta, Google, and retention channels as one unified system so scaling one channel does not cannibalize another.
Graduated scaling protocols
Cross-channel orchestration
Budget allocation optimization
Diminishing returns detection
Month-over-month compounding growth
Under the Hood
The Technology Behind Trident
Automations, APIs, and pipelines that keep your growth engine running 24/7.
API Integrations
Direct connections to Meta, Google, Shopify, Klaviyo, and your analytics stack. Real-time data, not day-old reports.
Automated Reporting
Custom dashboards that surface what matters. Contribution margins, true CAC, creative performance, and scaling readiness scores.
AI-Powered Analysis
Pattern recognition across millions of data points. Anomaly detection, creative fatigue alerts, and optimization recommendations.
Your First 30 Days
The Trident Deployment Process
Four phases. 30 days. A fully operational growth system.
01
Week 1Active
Deep-Dive Audit
Complete account audit, P&L analysis, competitor research, and creative asset review. Our AI scans your landing pages for friction using Microsoft Clarity behavioral data. We find what's working, what's bleeding money, and where the wins are hiding.
02
Week 2Active
Strategy & Build
Custom TRIDENT strategy built around your unit economics. Campaign architecture, creative briefs, and email flows designed. Meta CAPI server-side tracking configured for accurate attribution.
03
Week 3Active
Launch & Optimize
Campaigns go live with automated monitoring. Our systems flag underperforming ads within 48 hours. Rapid creative testing, bid optimization, and daily performance reviews.
04
Week 4Active
Scale & Systematize
Winners identified and scaled. Losers cut fast. AI-powered content pipelines turn your YouTube videos into blog posts. Automated CRO recommendations and reporting deployed for continuous optimization.
01
Week 1Active
Deep-Dive Audit
Complete account audit, P&L analysis, competitor research, and creative asset review. Our AI scans your landing pages for friction using Microsoft Clarity behavioral data. We find what's working, what's bleeding money, and where the wins are hiding.
02
Week 2Active
Strategy & Build
Custom TRIDENT strategy built around your unit economics. Campaign architecture, creative briefs, and email flows designed. Meta CAPI server-side tracking configured for accurate attribution.
03
Week 3Active
Launch & Optimize
Campaigns go live with automated monitoring. Our systems flag underperforming ads within 48 hours. Rapid creative testing, bid optimization, and daily performance reviews.
04
Week 4Active
Scale & Systematize
Winners identified and scaled. Losers cut fast. AI-powered content pipelines turn your YouTube videos into blog posts. Automated CRO recommendations and reporting deployed for continuous optimization.
See Trident in Action
Get a free audit and see exactly how the Trident Framework would apply to your brand.