West Palm Beach PPC Company

Drive Qualified Traffic With PPC Marketing To Your West Palm Beach Business

Our West Palm Beach pay-per-click agency wants to help you increase your business. Our West Palm Beach PPC agency specializes in B2C search marketing. 

Our goal is to provide the highest quality PPC services for our B2C clients through transparent data, custom reporting dashboards, higher ROI & increased ROAS.

Our Digital Marketing Partnerships

Get To The Top Of Google With A Pay-Per-Click Marketing Strategy

Customers of yours are searching for products or services just like yours, right now!

Blue Water Marketing is an Official Google Partner specializing in West Palm Beach, FL paid search growth. Our team, at BWM specializes in B2C paid search marketing for small-to-mid-market businesses looking to increase revenue with a single-service marketing approach, or an omnichannel marketing plan for a varied media mix to determine the most effective & efficient route for growth.

Pay-per-click advertising allows you to reach potential customers who are already searching for your products and services online with the use of target keywords. Your PPC campaign becomes even more effective when effective landing pages are created, along with unique ad designs.

When signing on with Blue Water Marketing, you will be onboarded with various documents and meet your dedicated Account Manager, Project Manager & Pay Per Click expert. We believe that trust, dedication & data are the keys to a successful campaign.

Time To Have Managed PPC Marketing? Get In Touch

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Marketing Options

Google Ads

Google Ads reach is massive and not to be ignored. Our goal is to drive qualified traffic to your website based on predetermined keywords for your industry.

YouTube Ads

YouTube is the second largest search engine and provides tremendous opportunity to launch strategic remarketing campaigns and video ads.

Retargeting Ads

Remarketing brings back visitors who have already been to your site. You display ads will appear on a number of the other sites they visit across the internet.

Display Ads

Display ads can help you promote your business when people are browsing online, watching YouTube videos, checking Gmail, or using mobile devices and apps.

Shopping Ads

Bid on products and keywords. It shows attractive and highly-controllable images of your products to customers ready to buy.

Facebook Ads

Facebook is a value resource that allows you to target specific demographics with high-impact images and calls-to-action for eCommerce & Lead-Gen businesses.

Complete West Palm Beach Pay Per Click Marketing

Throughout the last 10 years, business owners in West Palm Beach, FL have experienced the increasing difficulty of letting their potential customers know about their business.  As a leader in West Palm Beach PPC services, we create tailored PPC strategies to help companies create a branded online presence capable of attracting local leads.

No matter your industry, PPC advertising has a number of benefits for West Palm Beach businesses just like yours. Let’s take a look at a few reasons why it’s so important and how you can use PPC to attract and convert more qualified traffic.

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The Top Benefits Of PPC Advertising

Instant Results

One of the main benefits of PPC advertising is that you don’t have to wait for results. Unlike SEO campaigns, which can take weeks before you see results, PPC advertising can start driving relevant traffic the minute you launch them.

This means that if you’re looking to quickly increase website traffic and revenue for your business, PPC is a great option.

Qualified Paid Traffic

PPC advertising allows you to choose the keywords and phrases that trigger your advertisements, the traffic you receive from PPC ads will be highly targeted. In other words, PPC helps you reach potential customers who are already searching for your products and services online.

You can also schedule PPC ads to run during peak sales periods and target specific geographic regions to deliver the most qualified traffic. Additional traffic can expand your reach online and position your business as a leader in your field.

West Palm Beach Pay-Per-Click Services: Our Process

We will do thorough research to find opportunities for your business. Keywords are the search terms that people type into search networks when looking for something they are interested in. We research thousands of keywords and measure search traffic, competition, and costs associated to select the best keywords for your advertising campaign.

We have unique insight and experience combined with tried and tested acquisition strategies that deliver success for e-commerce businesses. As a Google Search Partner, we take a scientific approach to Google campaign management and deploy strategic budget and bids intelligently to best reflect your return on spend (ROAS) on paid ad campaigns.

Our team is experts in B2C campaigns for higher revenue for many different industries. Let us know what industry you’re in and we’ll tell you if we’ll be a good fit!

No matter your goal, SEM is a foundational digital marketing channel. Our clients range from small startups to large B2C businesses and they all love us for one reason: We drive results

#1 Assign an Experienced Account Manager & Google Pay-Per-Click Specialist to your Account

Our team at BWM is small, but nimble. We are a boutqiue PPC agency located right here in South Florida. Our goal is to be the absolute best at what we do, offering only the best for our clients.

When signing on with BWM, you will be onboarded with a dedicated account manager, a project manager, and a Google Ads specialist who will walk you through the process of becoming part of the BWM family. 

This detailed process ensures that we’re all meeting expectations, we’re learning about your business, and more importantly, when you reach out to talk or ask questions, you know who will be answering the phone call, slack message, or email. 

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#2 Keyword and Trend Research

We only want to spend money on the most cost-effective keywords. Our team starts with a detailed research phase to find opportunities for your business. Keywords are the search terms that people type into search networks when looking for something they are interested in.

We research thousands of keywords, dive into your competitor’s data and measure search traffic, competition, and costs associated to select the best keywords for your advertising campaign.

We then report back to you with our findings for your approval. Our main goal is that you fully understand the benefits of using various keywords that you might not have thought of.

West Palm Beach Pay-Per-Click Services

Our team has been working with national & local businesses in West Palm Beach, managing pay per click accounts for years to help generate more leads & sales which through data & detailed conversion tracking, have resulted in exponential growth, with more detailed & optimized campaigns. 

We developed a customized strategy for your business to drive qualified leads to your website. With your budget in mind, our PPC marketing team will optimize your campaign to ensure the high ROI for your West Palm Beach business or location. 

PPC advertising offers the benefits of full control over your ad copy and keyword targeting.

Looking To Drive Qualified Traffic With Search Engine Marketing? Get In Touch

#3 Ad Creation & Copy-Writing

Ad-Copy writing is a skill in itself. We need to ensure that each ad group is specific to the keywords that we’ve identified as opportunities for your business. 

Google wants us to write specific ad-copy that incorporates the various keywords & categories that relate to your business. 

Long story short, we write copy that is highly relevant to the search of your new customer. This ensures that the user is finding what they are looking for, and Google is increasing our Quality-Score that leads to a less expensive cost-per-click than your competitors. 

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#4 Monitoring, Analyzing & Reporting

With the ongoing testing, we analyze the results and adjust your campaign to achieve the lowest; most efficient campaign possible.

On a bi-monthly, monthly & quarterly basis, we will provide detailed reporting of your campaign. We want to make sure that our clients aren’t left in the dark about their campaigns.

You will receive custom reports tailored to the KPI’s that we’ve identified during the onboarding phase of our new clients. 

We’ll also hop on a call with you to discuss any changes to the account, changes in your business & to discuss any new specials, products or services that your business is offering in order to ensure that you are always reaching new customers. 

Increase Leads & Sales With Pay-Per-Click

Frequently Asked Questions


The key performance indicators we look at are website traffic and conversions. We will evaluate how much traffic your website is receiving, and how many people actually converted into the desired result.

The amount of traffic each month will vary. It depends on 1) how effective we make your campaign and 2) your advertising budget. The more fuel we have in the tank, the more results we can generate for you.

The amount of conversions will also vary. We will be able to track the amount of conversions from our ads. This will allow us to use performance data of our ad campaigns to make gradual improvements. In consideration of this, we believe your conversion rate will increase over time.

However, it is important to note that there are external factors that impact conversions that we do not control. This includes the price, product quality, website destination, and market you are competing in.

It can be expensive to advertise on Google. This is because they have a pay-per-click model, which means you pay each time someone clicks on your ads. However, this traffic is often high quality. The people you are advertising to are in search of your products or services, which is often worth the price.

We recommend our clients to consider the average lifetime value of a customer for their business. Once you understand this, identify the maximum you are willing to spend to acquire one customer. Our minimum monthly ad budget for local businesses is $2,500/mo. For our national brands looking to generate leads or eCommerce sales, our monthly minimum budget is $5,000/mo.

Services & Working Together

You will be assigned a dedicated Pay-Per-Click account manager. This person is trained in PPC advertising and is likely to have experience working with clients similar to your industry. This person will be your main point of contact. In addition, each account manager reports to a Director, who reviews all deliverables before it is sent to you. This is to ensure that you receive quality work and to resolve tough situations.

We will learn your business by sending you a questionnaire. Upon completion, we will schedule a kickoff call with you to discuss the questionnaire and any additional questions may have about your business. After the kickoff call, we will do more research and develop a strategy that is specific to your business.

In the questionnaire, we learn more about your ad preferences. In the strategy we develop for you, it will specify the advertising approach that we will use for your business. If you approve this approach, we will start developing the ads in an ad calendar. You will have an opportunity to review all advertisements in advance before it is published.

No, you do not have to provide us with content. However, if you have content, we are happy to use it.

Your paid search manager can develop unique advertisements that fits your brand. We have access to stock photography, simple design software, as well as relevant news sources. We can use this to develop advertisements to engage your audience.

Yes, your social media manager will be monitoring your advertising campaigns daily. If ads are not performing well, we will pause them and tweak your campaign.

In addition, your social media manager will be optimizing your campaign as time progress. In most situations, we are running A/B split tests in your ad campaign. This is the process of testing multiple variations of your ads, and the audiences for the ads. By testing different combinations of ads, we are more likely to identify areas of efficiency.

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To Find Out How We Can Help You Achieve Your Goals

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