A comprehensive SEO strategy for your company’s website needs to include design and technical aspects as well as content aspects such as link building, and social media marketing. Your website must be responsively designed any device can view it within milliseconds.
Prospective customers want immediate access to useful information. 47% of mobile website visitors will leave your page if it takes more than 2 seconds to load.
Your company’s SEO team needs to have a firm handle on all aspects just to keep from driving customers away. Ultimately, the best results from SEO are achieved through constant trial and error with different strategies that work with your target audience.
We’ve compiled a list of top SEO tactics for your business.
Local SEO
Local SEO (Local Search Engine Optimization), is an incredibly effective way to market your local business online. Local searches are giving small businesses a new-found competitive edge, as it helps businesses promote their products and services to local customers at the exact time, they’re looking for them online.
46% of all Google searches specifically request local information. A staggering fact when taking the scope of searchable material into account. In addition to obscure facts and bizarre personal questions, people want products and services from places “near me”.
This is achieved through a variety of methods, some of which differ greatly from what’s practiced in standard SEO, and some of which are far easier to manage using local SEO tools and can require specific local SEO services.
If you have not initiated search engine optimization (SEO) for your business or hired a company to assist you, you are depleting your profit potential at an exponential rate. Ninety-seven percent of people learn about a local company on the internet.
Marketing your company’s goods and services, with or without the use of search engine optimization (SEO), is a full-time responsibility with seemingly endless avenues, each requiring perpetual maintenance.
Most entrepreneurs start with old-fashioned networking to reel in their first clients. So much time is devoted to actual work, fledgling enterprises forego expanding their company’s consumer outreach. It’s easy to become complacent when work is steady, but the difference between moderate and meteoric success lays in a company’s ability to commodify search engine optimization “near me” type inquiries.
Local Search Statistics
According to Google, 46% of searches have a ‘local intent’.
72% of local searchers visit a store within 5 miles of their current location. 18% of location-based mobile searches result in a sale the same day, while 88% of local searchers will call or visit the business within 24 hours.
Finding a local SEO company for small businesses is tantamount to realizing your company’s highest possible conversion rate. We understand your immediate consumer base, their values, dialect, most sought products and services, and responsiveness to different branding approaches.
As a local SEO company in Stuart, FL, specializing in getting your website to appear at the top of search results, Blue Water Marketing understands local marketing challenges and how to effectively subvert them.
What Is A ‘Local Search’ You Ask?
Typically “local search” will include a location or “near me” which is not necessary if you are using Google Maps. If set on your mobile device, Google will know your location and assume the search has the local intent, and provide you with local inquiries.
The difference in behavior and result is precisely why local SEO is an important and necessary investment to include in standard SEO.
What are Local SERPs?
Local businesses can improve traffic to their websites or through their doors is to having visibility on what’s known as the ‘local pack’ or ‘3-pack’. This is the block of three business listings that appear below the map in the results displayed after a Google search with local intent.
You’ll notice plenty here that’s different from standard organic results, such as opening times, review ratings, and even photos. Although Google is getting more resourceful to pull this information directly from your website, however, this is not where it comes from.
Everything that’s displayed in the local pack comes from the business’s Google My Business profile, a critical part of Local SEO marketing that’s becoming more important as Google tries to satisfy more search queries directly on the Search Engine Results Page, SERPs.
What is Google My Business?
Local businesses can improve traffic to their websites or through their doors is to having visibility on what’s known as the ‘local pack’ or ‘3-pack’. This is the block of three business listings that appear below the map in the results displayed after a Google search with local intent.
You’ll notice plenty here that’s different from standard organic results, such as opening times, review ratings, and even photos. Although Google is getting more resourceful to pull this information directly from your website, however, this is not where it comes from.
Everything that’s displayed in the local pack comes from the business’s Google My Business profile, a critical part of Local SEO marketing that’s becoming more important as Google tries to satisfy more search queries directly on the Search Engine Results Page, SERPs.
What is a citation?
A citation is any place your business’ NAPW (Name, Address, Phone number, Website URL) information appears together online, typically in an online directory or business listings website.
These are particularly important to get in place for local SEO. Not appearing in the places where your target audience is looking for your genre of business will lead to your competitors getting that sale.
68% of consumers say they would stop using a local business if they found incorrect information in local directories.
There are two types of citations: unstructured and structured. Structured citations typically appear in business listings and come from form fields being filled in when the listing is claimed.
Unstructured citations are more likely to be the result of press and social media, wherein your NAPW information is visible and connected on a web page (perhaps throughout a local news piece about the business), but not in a structured format.
Content Marketing For SEO
Thankfully, outsourcing to SEO mills that constantly generate optimized content is no longer advantageous. Changes in Google’s indexing algorithm have been made so that bad content will no longer fill our search feeds.
Unfortunately, talent is not free, and the website owners will have to shoulder the increased cost of content. SEO writers actually have to be knowledgeable and authoritative regarding the topics they expound upon.
According to SEO Tribunal, eighty-four percent of people think brands are responsible for educating, entertaining, and problem-solving, and eighty-two percent of buyers have a more positive opinion about a company after reading content produced by the company.
The implications are two-fold: content marketing, at a minimum, is about meeting basic consumer expectations and, optimally, about securing a reputation as a trustworthy, expert advisor that consumers seek to consult before buying.
The 2018 B2B content marketing statistics from the Content Marketing Institute (CMI) show that 91% of B2B marketers use content marketing to reach customers. B2C content marketing stats reveal that 86% of B2C marketers think content marketing is a key strategy.
SEO-driven content marketing should establish your company’s reputation as an authority in your field, guiding customers to choose your products and ensuring return visits to your website as a source of future information.
Content is worth optimizing because 95% of people only look at the first page of search results. So if your content appears on the second page or after, most people won’t see it.
Typically, 26% of the total marketing budget is spent on content marketing. It is 62% cheaper than outbound marketing and it is three times as effective.
What this means is the cheapest tactic works better, exponentially increasing your return on investment.
One can use those savings in additional advertising or implementing a system that records the amount of income produced from each marketing technique.
Video Marketing For SEO
Videos are fifty times more likely to drive organic traffic than text and your search traffic will double if there is a video thumbnail in your results.
By 2021, Cisco says, the video will represent 82% of all internet traffic.
If you want on that first page, you will need an original, search engine optimized video. Bear in mind the importance of skilled web design in video creation and embedding. Videos cannot affect how long it takes for your page to load. If embedded incorrectly the video intended to drive traffic will increase your bounce-back rate. Users who wait too long, move on.
Video is trusted by 40% of millennials and half of those aged 18-34 would stop what they’re doing to watch a new video.
Social Media Marketing
Social media integration is a dominant impacting factor on a company’s organic results.
Social media marketing can help with a number of goals, such as:
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- Increasing website traffic
- Building conversions
- Raising brand awareness
- Creating a brand identity and positive brand association
- Improving communication interaction with key audiences
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By having a more engaged audience in social media networks, the easier it will be for you to achieve the marketing goals on your list!
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- 58% of marketers that implemented a social media strategy this past year have witnessed sustained ranking improvement.
- 86% of women will check social media before making a purchase.
Before diving into social media content creation you have to have a content plan. Building your SSM plan around keywords you want to rank for is imperative as having outstanding content.
A company’s social media presence and positive customer interaction are indicators that the company is tech-savvy, a quality purveyor, and responsive to its customer’s needs.
A strong presence demonstrates that a company is “legit”, there is evidence and testimonials that accurately describe their product or service and their popularity makes them trustworthy and friendly.
Social media posts help with branding and greatly increase a company’s visibility to prospects, clients, drastically promoting brand recognition. When branding on social media platforms it needs to be done uniformly through all content and messages.
Social media is an excellent source of word-of-mouth referrals. Without a social media presence, your company is expanding the total potential customers who can completely ignore you.
Just like SEO and analytics you need to know where you started and where you are trying to get to. Using the platform’s analytics you will be able to see click-through rate, impressions, engagement, and more.
For more information about various social media trends, visit our blog here.
SEO Linkbuilding
About one-quarter of a company’s SEO budget is spent on building quality links.
Backlinking can validate your website as an actual provider of a good or service in the eyes of search engines.
It is the hardest to get right and requires specialized, up-to-date knowledge of search engine ranking algorithms and illegal link building practices.
Healthy inbound and outbound links are used to induce organic traffic and are stable in their contribution to search result rank over time.
Link building requires constant attention and tweaking.
Mobile Device Optimization
Mobile devices are changing the way SEO companies plan marketing strategies. 72% of people want a mobile-friendly site.
If you have not already adjusted your website to be mobile-friendly and responsive you are behind the eight ball.
People are increasingly using mobile devices for searches. In fact, 60% of all internet access is done via mobile devices. Search engine optimization has been directly augured by mobile device internet searches across multiple perspectives.
The qualities of searches have changed too. A mobile search is typically tied to a specific location, incorporates relevant social media activity, and is conducted by voice search.
As SEO experts that help grow businesses, we have to create optimized content that incorporates the effects of the new search criteria. Searches are longer and usually in the form of a question.
Creating long-form keywords and having published answers to questions yet to be asked are new obstacles.
In Conclusion
Overall, there are many different aspects of digital marketing that are incorporated into a full Search engine optimization strategy.
At Blue Water Marketing, we find that a well-rounded approach is the only way to effectively show organic ranking results.
With that being said, we work with a number of various budgets in order to effectively increase search rankings, sometimes faster than others. Visit our SEO page here to learn about our process. Visit our SEO page here or call us to learn about our process.
