Social Media Marketing Strategies for eCommerce Websites

Social Media Marketing Strategies for eCommerce Websites

All it takes is a quick couple of clicks for someone to make a purchase on an Ecommerce website. Especially if it includes great product offerings and is set up in a way that’s easy for users to navigate. But making Ecommerce website sales isn’t just about the final click to purchase. There are all kinds of marketing strategies that work to get valuable customers to that website. It’s how they’re even able to consider the purchase in the first place.  

If you’re an Ecommerce website that has found it challenging to get users to your website, you’re not alone! The effectiveness of marketing strategies changes with the ebbs and flows of the customer buyers’ journey. And social media marketing strategies are no stranger to that!

To help align your social media marketing strategies with the present time, we’re breaking down 11 tips for four different social media platforms. These tips on Ecommerce are sure to take your marketing strategies to the next level.

Instagram Marketing Strategies

Instagram Marketing Strategies

Just a photo app? Not quite!

Instagram has quickly become a great social media tool for Ecommerce businesses to take advantage of. Many Instagram users will actually follow Instagram businesses themselves in order to keep up with their product and services offerings.

As an app almost everyone is on, there are a few social media marketing strategies Ecommerce businesses can use to their advantage.  

Instagram Shoppable Posts

Instagram shoppable posts have been a game changer for social media marketers. Ecommerce businesses can tag products in their organic posts which helps to connect customers directly to their products. They can also put out ads around certain products through Instagram stories.

This feature is like showcasing your collection of products right in the feeds of those who are browsing through them – a major win for advertising in a way that feels more organic.

Increase Instagram Followers

Getting that Instagram ‘followers’ number up is something it seems just about everyone is striving for. But it may be of special interest to Ecommerce businesses.

Once you reach 10,000 or more followers on your account, Instagram unlocks a feature that allows you to add direct links to your Stories posts. All a customer has to do is swipe up on the post and they will be taken directly to the product on your website.

You can also categorize these stories into multiple folders for easy access and organization.


IGTV is a whole new Instagram feature for Ecommerce businesses to explore. While it hasn’t quite taken off just yet for Ecommerce brands, Instagram’s Collections is something worth noting.

Display products from your website and add a collection of items to Instagram’s Collections. You can also include shoppable posts in your collections to take users right to your product offerings.

Facebook Marketing Strategies

Facebook might be an oldie, but it still remains a goodie!

The platform hosts billions of users and has become a hub for Ecommerce businesses to propel their marketing strategies forward. You won’t want to miss out on the potential for driving sales through Facebook. Especially with these marketing strategies!

You’re Going Live

Things have gotten a major update in the Facebook world with new features that Ecommerce brands can use specifically for sales. Rather than going with your usual posting schedule, you might try using Facebook live to showcase your products.

Customers who see something they like on your live stream can take a quick screenshot of the product and then reach out to the seller directly. This saves tons of time when it comes to customers looking for the things their favorite live hosts are talking about.

Make the Investment in Facebook Ads

There are tons of options to explore when it comes to advertising on Facebook, and it turns out ads are well worth the investment. Compelling calls to action, eye-popping images, target cart abandonment and more, can all help to get your ads noticed on Facebook. Following that, there are tons of targeting features you can use to hone in on exactly who you want to see your ads.

If you want to learn how to use Facebook ads to maximize Ecommerce revenue, we highly recommend taking a look at this post.  

Facebook messenger is a powerful tool for Ecommerce businesses to use, especially when it is linked to their website. Linking the two creates the perfect platform for brand promotion as all of Facebook Messengers features can be utilized.

This includes the update of products and prices, as well as keeping up with customer communication. A better experience for customers, means a higher chance of sales.

YouTube Marketing Strategies

Did you ever think of YouTube as a social media marketing platform for your Ecommerce business? YouTube ads might be just what you’re looking for!

YouTube Ads

With an impressively large user base and it seems like YouTube only continues to grow. As an Ecommerce business, YouTube ads might just be your new best friend. You can show off your products, showcase hot deals, and use the platform as a unique way to grab your audience’s attention.

Getting your ad placement and messaging right is the key to successfully advertising on YouTube.

Pinterest Marketing Strategies

Where do shoppers go to find the inspiration for all of their desires? The one and only Pinterest of course!

There seems to be a bit of a misconception around Pinterest in that it doesn’t hold a lot of marketing power. The reality is, Pinterest is the third-largest social network in the United States, and it has a lot of selling potential!

The more the merrier right? Pinterest carousel ads allow you to promote five images in just one ad. Users have the option to click on any of the five images and are taken to your website with the associated product offering.

This means setting aside some budget for Pinterest carousel ads is definitely in your best interest as an Ecommerce business. You might be surprised at some of the buying potential this provides to unexpected brands. (You can learn more about them in this guide!)

Shop Pins Features

When someone is looking for inspiration or is browsing their feed for trendy looks and new delicious recipe ideas, they almost always head to Pinterest. As they’re browsing through their feed and click on a certain product they love, why not allow them to shop it right from the pin itself?

Shop the look pins are perfect for doing just that! These pins take Google ads to a new level as they are visually pleasing and connect with the customer right to the product as they are feeling inspired.

Product Pins

Last but certainly not least in our list of social media marketing strategies for Ecommerce brands, is Pinterest’s product pins. Products pins replaced buyable pins on the Pinterest platform and have quickly become an Ecommerce favorite.

These types of pins take the user right to a shoppable feed where they can view stock, pricing, and availability options on the product. A better user experience and better opportunity for making a sale! 

Other Ecommerce Marketing Strategies to Consider

If you’re not already thinking about other marketing strategies to utilize for your Ecommerce business then you should definitely get started.

Content marketing, email marketing, SEO, pay-per-click advertising, mobile optimization, and retargeting are just some of the marketing strategies that you should be using to your advantage. The more you can get your products in front of valuable customers, the more likely they are to make a purchase.

Summing it all up

Whether it’s Instagram, Facebook, YouTube, or Pinterest, there are many different ways to update your social media marketing strategies and help drive the sales you’re looking for.

Always remember the right social media marketing strategy can either make or break the success of your Ecommerce website. So, it’s important to make sure you have the right one in place. Your consistency (and patience in trial and error) is sure to pay off.

Of course, if you need help in developing a social media marketing strategy that works for your Ecommerce business, Blue Water Marketing in Stuart, FL., is here for you. 

In addition to social media, our services include SEO, pay-per-click advertising, email marketing, content marketing, Facebook ads, and web design.

Get in touch with us today for a free consultation and proposal!


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