Search Engine Optimization
for Higher Rankings & More Leads
SEO Services For Your Business
Our SEO Services Can Help Your Business Grow
Our company has designed a search engine optimization service that is both ethical and result-driven. We use the latest tools, strategies, and trends to help you move up in the search engines for the right keywords to get noticed by the right audience.
Higher search rankings for the right keywords can have a huge impact on the amount of traffic and quality of traffic that your website receives. When relevant searches for your business are made, our goal is that the search includes your company’s website.
White-Hat SEO Techniques For Higher Rankings
Search Engine Optimization is the use of keywords, links, & content marketing to increase your digital footprint on search engines. SEO marketing is a set of strategies with the broad goal of bringing more people to your website by improving your search engine rankings.
By increasing rankings online and in your general area, more people are likely to visit your website and convert into paying customers.
Custom Campaigns Specific For Your Business.
Our work embodies design, technology, content, and marketing. We are focused on helping businesses achieve goals using white-hat SEO techniques. We create custom SEO campaigns for increased rankings, lead generation and higher revenue.
Get Real Traffic To Your Website
We create content that speaks directly to your customers’ needs and separates our clients from their competitors. Our content marketing programs drive inquiries, qualified leads, awareness, and build thought-leadership within your industry.
Our work spans from marketing to sales. We are about improving business growth, not validating marketing spend.
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SEO: Our Process
Google rewards websites designed for the customer, not to manipulate the search engine. All good SEO starts with a solid understanding of what a customer wants, their pain points, and what will answer their query.
Our team works with you and your team to determine the keywords & positioning that will help your business increase rankings & revenue.
We don’t want to assume anything when building a search engine optimization campaign. We look at the pages of your website that are currently rankings and which ones are not. We can then create a full campaign that will increase your search positioning for your business.
#1 Setting Up Your Goals
The first step our SEO team establishes is a foundation to assist with everything else you are doing for marketing.
We consult with the you to get a thorough understanding of the business; its products or services, target demographic, any previous or current strategies, vision for the future, current branding etc.
We will also undertake a full review of the issues surrounding the website and the business’s key marketing objectives for the campaign.
#2 Competitive Research
SEO is a transparent science. This means that our team can look at any website and work out why it ranks higher – or lower – than another site targeting the same keywords in the search engines.
We will undertake competitor research specific to your industry, identifying who currently occupies your target search landscape, and working out what they have done to get there.
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#3 Website Audit & Repairs
We will perform a comprehensive website audit to identify issues and seek areas for enhancement.
Based on the outcome of the first six stages, Go Up will be in a position to plan and implement onsite optimization, which potentially includes
- Meta data optimization
- Internal anchor text optimization
- Alt tag optimization
- Canonical tags (checking, implementing or removing)
- Implementation of 301 redirects
- Correction of 404 errors
- Sitemap optimization
- Correction of other front end errors flagged up in Search Console such as mobile compatibility issues or slow loading times
#4 Linkbuilding & Content Creation
Great link building is a niche form of online PR and is a crucial SEO strategy. Link building is a strategy that most agencies get very wrong, however, it is something that we excel at doing based on the relationships that we have built.
We will deliver meaningful, interesting and engaging informational content for the client’s website on an ongoing basis.
Rank Increasing Search Engine Optimization
Increase Traffic With Content Marketing
Frequently Asked Questions
The key performance indicators we look at for content marketing services consist of website traffic and performance on site. We will measure and evaluate these metrics monthly to optimize for conversions.
The volume of content, or blogs, published varies each business. The purpose of content marketing is to increase awareness, engagement, and website traffic. Therefore, the more content you create, the more opportunities you have to do this.
Our blogs vary in length, but the majority of pieces of content that are on Google’s first page are roughly 1,500-1,750 words. If you need newsletter or social media content, the length is far less.
Services & Working Together
You will be assigned a dedicated digital marketing specialist. This person is trained in content marketing and is likely to have experience working with clients similar to your industry. This person will be your main point of contact.
We will learn your business by sending you a questionnaire. Upon completion, we will schedule a kickoff call with you to discuss the questionnaire and any additional questions may have about your business. After the kickoff call, we will do more research and develop a strategy that is specific to your business.
In the questionnaire, we learn more about your target audience and content preferences. In the strategy we develop for you, it will specify the email marketing approach that we will use for your business. If you approve this approach, we will start developing content for your business. You will have an opportunity to review all advertisements in advance before it is published.
No, you do not have to provide us with content. However, if you have content, we are happy to use it.
Your digital marketing specialist can write unique content that fits your brand. We have access to stock photography, simple design software, as well as relevant news sources. We can use this to develop content to engage your audience.
We've increased sales over 6 figures for our clients per month through our digital marketing services.
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