If you were to put together a Facebook ad design right now, where would you start?
The mind likely goes to thoughts about what you want your audience to do as a result of an ad, or what will be most appealing to them.
The truth is that a great Facebook ad design includes a lot more than just a simple image. Ad strategy, copy, call-to-actions, ad placement, audience psychology and much more must be considered.
It’s no wonder that so many marketers and ad managers are left scratching their heads, wondering where to start. Putting all the pieces of an ad together can be complicated, especially if you want it to deliver great results.
Our Best Kept Facebook Ad Design Secrets
With the right approach, and some valuable secrets under your belt, the process of creating a great Facebook ad design becomes a whole lot easier.
We’re here to share our best kept Facebook ad design secrets with you so you can get started on building campaigns that your audience will love!
Speaking of Facebook ad campaigns, you can learn more about how to foolproof your Facebook advertising strategy here.
Consider Your Target Audience First
You might be clear on what you want to sell to your audience. However, effective Facebook ads are ones that consider their target audience first.
Think about what value your ad will provide to your target audience. Ask yourself what problem the message of your ad will work to solve and what your product or service can do for them.
You will want to clearly explain why your audience should choose your product or service over your competitors. This will not only help you to gain your users attention, but also shows them the value in choosing your brand.
Test Out Multiple Designs
One of our best kept secrets? Test, test, test!
No matter your experience with Facebook ads, it’s impossible to truly know what is going to work best without testing out multiple designs first.
Split testing is the process of coming up with multiple Facebook ad designs and then testing out different combinations to see what will perform best. Use this technique to set yourself up for the best outcome in a world of ever changing consumer behaviours.
Call-to-Actions are Key
Including call-to-actions in your Facebook ad designs is key to improving your overall conversion rate. It can also help to decrease your cost per conversion as your users won’t be wasting time figuring out what to do next.
Put Thought into Your Image Choices
Your Facebook ad will be competing against the many images that surround it in your target audience’s newsfeed. This means the images you choose for your ad can make all the difference in whether it stands out or not.
It will be important to use split testing as discussed above to figure out exactly what types of images are going to perform best.
Consider selecting images that stand out to your audience, or use images they’ll recognize. Recognizable photos can help your ad to blend in with your audience’s newsfeed and help it feel less like an ad.
Automate Your Facebook Ad Design
Facebook’s Dynamic ads are a type of ad that allows you to create templates and simply upload your product catalogs. This automates the process of ad creation, which ultimately makes the process a lot easier for you.
This type of ad can be effective for retargeting purposes or to market your products in real time. This helps to avoid having to create an individual ad for each new product.
Match Your Landing Page to Your Ad
Your Facebook ad should direct users to a landing page that perfectly matches the message of that ad. This helps the user’s journey to be direct.
Once they click, they will have a certain expectation of where that click will take them. The provided landing page should meet that expectation and reinforce what they saw in the ad.
Choose the Correct Placement
Your decision on the placement of your ad can have a big impact on its ability to perform.
It could be the desktop news feed, right column, marketplace, mobile news feed or more. Regardless, you will want to think about where your ad goes and where you are most likely to get the best conversions.
Consider Logical and Emotional Sides
Your Facebook ad should play to the logical and emotional sides of your audience. While a list of features might appeal to your user’s needs, they may not be in the state of mind to take action simply because of great features.
Think about the emotional side to your audience. You should focus on portraying how your product or service can help make their life better. It should also speak to the problems that your audience has and provide them with a solution.
The Power of Color in Facebook Ad Design
There is a psychology behind the use of color. In fact, color can be used to encourage certain decisions for your target audience.
Blue, green, and purple have shown to attract older audiences. On the other hand colors such as red, orange, and yellow appeal more to younger audiences. Use the science behind color choice to your advantage.
Use the Psychology around FREE
Just like with the use of color, there is a psychological association with the use of the word ‘free’ in your messaging.
While use of the word doesn’t necessarily mean that you need to give something away for free, using it in your copy is known to catch the user’s attention.
You might provide a part of your product or service for free in order to entice your user’s and better gain their interest.
Create Urgency Around Your Facebook Ad
By choosing messaging that offers a limited time offer, you can better create urgency around your ad. User’s will feel like they are losing out on something if they don’t act quickly, which can be a major advantage to your business.
Over to You
There’s a lot to think about when it comes to great Facebook ad design that’s built to perform.
Whether it’s copy, imagery, placement, intention, call-to-actions or urgency, there are tons of secrets that you can use to make sure your ad goes the extra mile.
With so much to consider, it’s no wonder many start to feel stumped when it comes time to put their Facebook ad into action.
Luckily, with the right tools and resources, the process becomes a whole lot easier!
If you would like help with setting up Facebook ads that are going to deliver great results, Blue Water Marketing in Stuart, FL is your go-to source! We can take care of all your SEO, web design, content marketing, and digital marketing needs. Get in touch today!