Pay-Per-Click Marketing for
more traffic & more conversions
PPC Management Services
Digital Marketing Partnerships
Lead Generating Pay-Per-Click Services
Pay-per-click offers unique opportunities to expand your customer base at an accelerated speed and connect with specific users looking for businesses like yours.
Because PPC marketing allows you to reach users at a crucial time, when they are specifically searching to spend on a product or service, Pay Per Click advertising is a highly effective way to gain their business directly and immediately.
How Our PPC Management Services Are Different Than Others
Analytics, Data & Tracking
Our Pay Per Click Marketing campaigns are not left to chance or speculation. We analyze your industry, competitors & location to determine trends that will dictate your campaign.
We want to ensure that our clients are able to track each conversion and click through rate. We ensure that each campaign is tagged correctly for detailed tracking.
We want you to understand your Return On Investment for your PPC campaign.
Official Google Search Partners For Pay-Per-Click Growth
Talk to us about how we can use PPC to help ensure a steady increase in conversions even in the early phases of a marketing campaign when your website’s organic visibility may not yet be bringing in converting traffic.
Want to Grow Your Business? Get In Touch
Pay-Per-Click Services: Our Process
Spend money on the most cost-effective keywords. We will do thorough research to find opportunities for your business. Keywords are the search terms that people type into search networks when looking for something they are interested in. We research thousands of keywords and measure search traffic, competition, and costs associated to select the best keywords for your advertising campaign.
We have unique insight and experience combined with tried and tested acquisition strategies that deliver success for e-commerce businesses. As a Google Search Partner, we take a scientific approach to Google campaign management and deploy strategic budget and bids intelligently to best reflect your return on spend (ROAS) on paid ad campaigns.
Our team is experts in lead-generation campaigns & eCommerce campaigns for higher revenue for many different industries. Let us know what industry you’re in and we’ll tell you if we’ll be a good fit!
No matter your goal, SEM is a foundational digital marketing channel. Our clients range from small startups to large B2B & B2C businesses and they all love us for one reason: We drive results.
#1 Assign an Experienced Google Pay-Per-Click Specialist to your Account
A Pay-Per-Click specialist with advertising experience will help you decrease costs and increase results. We will assign an ad specialist on our staff to run your Pay-Per-Click campaigns.
This person will learn your business, develop an advertising strategy, and execute on it, ensuring that you are fully aware of the campaign progress.
#2 Keyword and Trend Research
Spend money on the most cost-effective keywords. We will do our research to find opportunities for your business. Keywords are the search terms that people type into search networks when looking for something they are interested in.
We research thousands of keywords and measure search traffic, competition, and costs associated to select the best keywords for your advertising campaign.
We then report back to you with our findings for your approval. Our main goal is that you fully understand the benefits of using various keywords that you might not have thought of.
We also want you to understand the work that goes into a successful campaign. Remember, Google PPC is not a ‘cookie-cutter’ marketing campaign, research must be completed to ensure a successful campaign.
Want to Grow Your Business? Get In Touch
#3 Ad Creation & Copy-Writing
Ad-Copy writing is a skill in itself. We need to ensure that each ad group is specific to the keywords that we’ve identified as opportunities for your business.
Google wants us to write specific ad-copy that incorporates the various keywords & categories that relate to your business.
Long story short, we write copy that is highly relevant to the search of your new customer. This ensures that the user is finding what they are looking for, and Google is increasing our Quality-Score that leads to a less expensive cost-per-click than your competitors.
#4 Monitoring, Analyzing & Reporting
With the ongoing testing, we analyze the results and adjust your campaign to achieve the lowest; most efficient campaign possible.
On a bi-monthly, monthly & quarterly basis, we will provide detailed reporting of your campaign. We want to make sure that our clients aren’t left in the dark about their campaigns.
You will receive custom reports tailored to the KPI’s that we’ve identified during the onboarding phase of our new clients.
We’ll also hop on a call with you to discuss any changes to the account, changes in your business & to discuss any new specials, products or services that your business is offering in order to ensure that you are always reaching new customers.
PPC Growth Tools
Google Ads
Google Ads reach is massive and not to be ignored. Our goal is to drive qualified traffic to your website based on predetermined keywords for your industry.
YouTube Ads
YouTube is the second largest search engine and provides tremendous opportunity to launch strategic remarketing campaigns and video ads.
Retargeting Ads
Remarketing brings back visitors who have already been to your site. You display ads will appear on a number of the other sites they visit across the internet.
Display Ads
eCommerce refers to a website developed specifically as an outlet for users to shop online. Our team will build a Shopify or WooCommerce site perfect for increasing your online sales.
Shopping Ads
Bid on products and keywords. It shows attractive and highly-controllable images of your products to customers ready to buy.
Facebook Ads
Facebook is a value resource that allows you to target specific demographics with high-impact images and calls-to-action.
Increase Leads Through Pay-Per-Click
Frequently Asked Questions
Results
The key performance indicators we look at are website traffic and conversions. We will evaluate how much traffic your website is receiving, and how many people actually converted into the desired result.
The amount of traffic each month will vary. It depends on 1) how effective we make your campaign and 2) your advertising budget. The more fuel we have in the tank, the more results we can generate for you.
The amount of conversions will also vary. We will be able to track the amount of conversions from our ads. This will allow us to use performance data of our ad campaigns to make gradual improvements. In consideration of this, we believe your conversion rate will increase over time.
However, it is important to note that there are external factors that impact conversions that we do not control. This includes the price, product quality, website destination, and market you are competing in.
It can be expensive to advertise on Google. This is because they have a pay-per-click model, which means you pay each time someone clicks on your ads. However, this traffic is often high quality. The people you are advertising to are in search of your products or services, which is often worth the price.
We recommend our clients to consider the average lifetime value of a customer for their business. Once you understand this, identify the maximum you are willing to spend to acquire one customer. With an experienced paid search manager, we believe we can help you acquire customers at a profitable rate over time.
Services & Working Together
You will be assigned a dedicated Pay-Per-Click account manager. This person is trained in PPC advertising and is likely to have experience working with clients similar to your industry. This person will be your main point of contact. In addition, each account manager reports to a Director, who reviews all deliverables before it is sent to you. This is to ensure that you receive quality work and to resolve tough situations.
We will learn your business by sending you a questionnaire. Upon completion, we will schedule a kickoff call with you to discuss the questionnaire and any additional questions may have about your business. After the kickoff call, we will do more research and develop a strategy that is specific to your business.
In the questionnaire, we learn more about your ad preferences. In the strategy we develop for you, it will specify the advertising approach that we will use for your business. If you approve this approach, we will start developing the ads in an ad calendar. You will have an opportunity to review all advertisements in advance before it is published.
No, you do not have to provide us with content. However, if you have content, we are happy to use it.
Your paid search manager can develop unique advertisements that fits your brand. We have access to stock photography, simple design software, as well as relevant news sources. We can use this to develop advertisements to engage your audience.
Yes, your social media manager will be monitoring your advertising campaigns daily. If ads are not performing well, we will pause them and tweak your campaign.
In addition, your social media manager will be optimizing your campaign as time progress. In most situations, we are running A/B split tests in your ad campaign. This is the process of testing multiple variations of your ads, and the audiences for the ads. By testing different combinations of ads, we are more likely to identify areas of efficiency.
We've increased sales over 6 figures for our clients per month through our digital marketing services.
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