PPC Marketing Services
Pay Per Click Marketing: Is It Right For Your Business?
Spending a dollar on Google Ads can generate $2 in revenue. However, this doesn’t mean it’s the right channel for every business because there are many factors that go into whether or not you should use them with your company’s marketing strategy and needs – like having good content to ensure clarity about value propositions & leads versus other channels delivering results faster than expected of course!
If these three points match up well then BWM will walk through pricing options we offer as well help determine if using our services would work best for what YOU need at YOUR time, period.
How Our PPC Management Services Are Different Than Others
The rise of Google ads has caused a dramatic shift in how people find and purchase products. The key for brands, then, is to be at the top if they want their site seen by prospective customers; otherwise other sites will take over prime real estate on SERPs where you deserve your own space!
BWM specializes in expert campaign management so that our clients won’t have any trouble navigating this new landscape–and can get more out than what was put into creating those campaigns with us as advisors every step along the way.
We’ll help you make the most of your PPC budget by taking a holistic approach to campaign management. Whether it’s creating and managing new campaigns or refining an existing one, our team is dedicated to targeting ads that are both effective AND measured so we can show exactly what works for each keyword / ad group combination while also giving clear insights into areas where changes need made in order get the desired results!
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Pay-Per-Click Services: Our Process
We will do thorough research to find opportunities for your business. Keywords are the search terms that people type into search networks when looking for something they are interested in. We research thousands of keywords and measure search traffic, competition, and costs associated to select the best keywords for your advertising campaign.
We have unique insight and experience combined with tried and tested acquisition strategies that deliver success for e-commerce businesses. As a Google Search Partner, we take a scientific approach to Google campaign management and deploy strategic budget and bids intelligently to best reflect your return on spend (ROAS) on paid ad campaigns.
After understanding your business objectives and needs, BWM will work with you to determine a way that Google Ads can best serve your business. Our team has developed an equation for successful campaign management:
- Understand the results desired from this campaign
- Work closely with our client’s teams in determining where new users are funneled once they become part of their audience following conversion targeting
- Develop projected costs based on ROI forecasts which take into consideration how specific actions motivate traffic towards landing pages or other destinations
- Create test adjustments as needed until we find the optimal strategies
#1 Assign an Experienced Google Pay-Per-Click Specialist to your Account
A Pay-Per-Click specialist with advertising experience will help you decrease costs and increase results. We will assign an ad specialist on our staff to run your Pay-Per-Click campaigns.
This person will learn your business, develop an advertising strategy, and execute on it, ensuring that you are fully aware of the campaign progress.
#2 Keyword and Trend Research
Spend money on the most cost-effective keywords. We will do our research to find opportunities for your business. Keywords are the search terms that people type into search networks when looking for something they are interested in.
We research thousands of keywords and measure search traffic, competition, and costs associated to select the best keywords for your advertising campaign.
We then report back to you with our findings for your approval. Our main goal is that you fully understand the benefits of using various keywords that you might not have thought of.
We also want you to understand the work that goes into a successful campaign. Remember, Google PPC is not a ‘cookie-cutter’ marketing campaign, research must be completed to ensure a successful campaign.
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#3 Ad Creation & Copy-Writing
Ad-Copy writing is a skill in itself. We need to ensure that each ad group is specific to the keywords that we’ve identified as opportunities for your business.
Google wants us to write specific ad-copy that incorporates the various keywords & categories that relate to your business.
Long story short, we write copy that is highly relevant to the search of your new customer. This ensures that the user is finding what they are looking for, and Google is increasing our Quality-Score that leads to a less expensive cost-per-click than your competitors.
#4 Monitoring, Analyzing & Reporting
With the ongoing testing, we analyze the results and adjust your campaign to achieve the lowest; most efficient campaign possible.
Our team has built a custom reporting dashboard, reports.bluewatermarketing.com to ensure that in real-time, your are able to track all spend, conversions, & established KPI’s to ensure BWM is delivering on your goals.
On a bi-monthly, monthly & quarterly basis, we will also provide detailed reporting of your campaign. We want to make sure that our clients aren’t left in the dark about their campaigns.
You will receive custom reports tailored to the KPI’s that we’ve identified during the onboarding phase of our new clients.
We’ll also hop on a call with you to discuss any changes to the account, changes in your business & to discuss any new specials, products or services that your business is offering in order to ensure that you are always reaching new customers.
Increase Leads & Sales With Pay-Per-Click
Frequently Asked Questions
The key performance indicators we look at are website traffic and conversions. We will evaluate how much traffic your website is receiving, and how many people actually converted into the desired result.
The amount of traffic each month will vary. It depends on 1) how effective we make your campaign and 2) your advertising budget. The more fuel we have in the tank, the more results we can generate for you.
The amount of conversions will also vary. We will be able to track the amount of conversions from our ads. This will allow us to use performance data of our ad campaigns to make gradual improvements. In consideration of this, we believe your conversion rate will increase over time.
However, it is important to note that there are external factors that impact conversions that we do not control. This includes the price, product quality, website destination, and market you are competing in.
It can be expensive to advertise on Google. This is because they have a pay-per-click model, which means you pay each time someone clicks on your ads. However, this traffic is often high quality. The people you are advertising to are in search of your products or services, which is often worth the price.
We recommend our clients to consider the average lifetime value of a customer for their business. Once you understand this, identify the maximum you are willing to spend to acquire one customer. Our minimum monthly ad budget for local businesses is $2,500/mo. For our national brands looking to generate leads or eCommerce sales, our monthly minimum budget is $5,000/mo.
Services & Working Together
You will be assigned a dedicated Pay-Per-Click account manager. This person is trained in PPC advertising and is likely to have experience working with clients similar to your industry. This person will be your main point of contact. In addition, each account manager reports to a Director, who reviews all deliverables before it is sent to you. This is to ensure that you receive quality work and to resolve tough situations.
We will learn your business by sending you a questionnaire. Upon completion, we will schedule a kickoff call with you to discuss the questionnaire and any additional questions may have about your business. After the kickoff call, we will do more research and develop a strategy that is specific to your business.
In the questionnaire, we learn more about your ad preferences. In the strategy we develop for you, it will specify the advertising approach that we will use for your business. If you approve this approach, we will start developing the ads in an ad calendar. You will have an opportunity to review all advertisements in advance before it is published.
No, you do not have to provide us with content. However, if you have content, we are happy to use it.
Your paid search manager can develop unique advertisements that fits your brand. We have access to stock photography, simple design software, as well as relevant news sources. We can use this to develop advertisements to engage your audience.
Yes, your social media manager will be monitoring your advertising campaigns daily. If ads are not performing well, we will pause them and tweak your campaign.
In addition, your social media manager will be optimizing your campaign as time progress. In most situations, we are running A/B split tests in your ad campaign. This is the process of testing multiple variations of your ads, and the audiences for the ads. By testing different combinations of ads, we are more likely to identify areas of efficiency.