Whether you’ve been running an online business for a week or 10 years, you’re probably familiar with a number of challenges that are unique to an online business. From a lack of ROI, economic restraints, low traffic, and more, it can be tough to get ahead. In saturated industries, these challenges are especially common. But there’s good news too. Pay-per-click affiliate programs offer online business owners the opportunity to earn passive income so they can put their energy into building their business.
In today’s post, we’re going to break down everything you need to know about PPC affiliate marketing programs so you can incorporate this strategy into your own business.
What is Pay-Per-Click Affiliate Marketing?
Let’s start with the basics: what IS PPC affiliate marketing? It simply means website owners can earn revenue when visitors take certain actions on their site. For example, if you display ads for a footwear company on your site and someone visiting your site clicks on this ad, you can earn money from this click. That’s pay-per-click affiliate marketing in action!
Often brought up in the same conversation, it’s worth discussing SEO affiliate marketing too. Rather than relying on ad clicks and actions, it works by adding product links to your content. For example, a food blogger might include a link to their favorite blender within a recipe. A big part of this also means getting backlinks on other sites that “link back” to your site.
But the thing about a backlink strategy & backlinking is that it can require a lot of work. Ideally, you get enough traffic and attention that backlinks come naturally. But for most business owners, this isn’t usually the case at first. Rather than relying on SEO affiliate marketing, PPC affiliate marketing programs offer an attractive alternative.
Here’s why.
Benefits of Pay-Per-Click Affiliate Programs
There are all kinds of benefits that come with PPC affiliate marketing. First and foremost, it can be an excellent source of revenue. Not to mention, when that revenue is passive, it’s even better!
To sum it up, the benefits include:
- An easier and more effective ROI compared to other marketing tactics
- Less management needed than in other marketing programs
- More variety and flexibility than SEO affiliate programs
If you’re ready to reap these rewards for yourself, we know your next question will be about which ppc affiliate programs you should explore.
Top Pay-Per-Click Affiliate Programs
There are a number of big-name affiliate programs marketers all over the world use. Depending on your niche, your traffic, and a few other factors, the right choice can be different for everyone.
Let’s explore some of the top pay-per-click affiliate programs to consider if you’re ready to monetize your website.
Google AdSense
This is one of, if not the most, commonly used PPC affiliate marketing programs in the world. There are no traffic requirements to qualify for Google AdSense, so even new bloggers/website owners can apply. Then, you can start receiving payments once you reach a $100 payment threshold. (You’ll have to be particularly careful with Google AdSense that you aren’t banned for click fraud—learn more about it here).
Are you interested in learning more about Google Ads? Take a look at this post next: PPC Management Pricing: What Do Agencies Charge for Google Ads?
Mediavine
Once you’ve established yourself and you have a minimum of 50,000 unique visitors on your website each month, Mediavine is a pay-per-click affiliate marketing program you’ll want to consider. It’s used by some of the biggest websites in the world, and it offers one of the highest RPMs (revenue per mille) of all PPC affiliate programs. The minimum payout is just $25, but they use a NET-65 payment structure, which means it will take a few months until that money is in your account.
AdThrive
With a minimum of 100,000 page views per month, AdThrive is often considered the next level after Mediavine for PPC affiliate marketing. They now offer a 20% RPM guarantee which makes it a very appealing option on its own.
InfoLinks
Another big name in PPC affiliate marketing is InfoLinks. They’re known for their different ad structures that take up more “real estate” on your site to help you maximize ad space. Unlike most other PPC affiliate programs, it can also be run alongside other programs, including Google AdSense.
Adsterra
This PPC affiliate marketing program offers a number of advertising models, including PPC, CPL, CPO, and CPI. This versatility makes Adsterra an attractive option to users among a variety of industries and niches. They use a NET-15 payment structure and minimum payouts start at only $5 for publishers.
Frequently Asked Questions About Pay-Per-Click Affiliate Programs
Do you still have more questions about pay-per-click affiliate programs? You’re in the right place! Take a look at this list of FAQs below to get the answers you’re looking for.
Is pay per click similar to affiliate marketing?
Pay-per-click affiliate marketing means you’re getting paid when people click on ads on your site. On the other hand, pay-per-click advertising means you are paying for your ads to be clicked to get traffic to your own site.
What are the highest paying PPC affiliate programs?
The highest paying PPC affiliate programs include the five we just covered. Other options to consider include AdBlade, Bidvertiser, RevenueHits, and Ezoic. The “big names” in PPC affiliate marketing can all offer a great ROI when your site and your content are set up strategically. (We can help with this!)
Which pay-per-click affiliate program is the best?
The best PPC affiliate program is different for everyone. Focus on first finding a platform you qualify for (i.e., sufficient traffic, and US-based traffic is often another requirement). You’ll also want to be sure the platform you choose has a payment and ad structure that works for you. For example, some publishers prefer to be paid per impression, while others would rather get paid per click.
How can I do PPC affiliate marketing with no money?
Absolutely! That’s one of the many advantages of pay-per-click affiliate marketing. You do not need to pay to apply to these programs and you can start earning money rather than spending it.
We do encourage you, however, to invest in SEO and other PPC services to help you maximize your traffic and boost your business and income in the process.
Start Monetizing Your Site Today!
Talk to the team at Blue Water Marketing about how we can use PPC to help ensure a steady increase in conversions. And yes, we can do this even in the early phases of a marketing campaign when your website’s organic visibility may not yet be bringing in converting traffic! Pay Per Click affiliate programs/marketing can be an efficient, effective, and passive way to earn money online, and we’ll help you maximize these benefits.
If you’re ready to start making money from your website, call us today. We can’t wait to hear from you!
