How to Use Google Keyword Planner in 2021

It’s safe to say everyone around the world collectively is more than ready to move on into 2021. We’re all feeling the need for some major change with a fresh start in a new year (for what would be obvious reasons). One of the things many are feeling ready to move on into is using Google keyword planner for their business.

This might be because Google keyword planner has proven to be such a powerful tool for businesses of all types. Its organic website traffic boosting powers are no joke when it comes to keyword research that can be used for pay-per-click advertising and SEO campaigns.

With some new updates however, Google keyword planner has dusted itself off to reveal a better and cleaner version of what it used to be. So, the question becomes “how do I use the dang thing!?” 

We’re here to give you the lowdown on how to use Google keyword planner in 2021 so you can step into the new year with the knowledge you need to get the most out of it.

How to Use Google Keyword Planner for Free

If you weren’t already aware, this tool is totally free to use. You just need to have a Google Ads account in order to access the keyword planner. 

Setting up an account is relatively simple. Just follow the prompts and enter your information. You will need to set up a campaign, but do not need to make it active in order to use the keyword planner.

The wrench icon at the top of the page will open a list of options. Select “Keyword Planner”. From there you can choose either “Discover New Keywords” or “Get Search Volume and Forecasts”.

Discover New Keywords 

This is where you can find new keywords based on the information you enter. It’s important to be strategic about what you enter so you can get the most out of it. Start with a website, or enter in multiple keywords in order to get the best results.

Get Search Volume and Forecasts

This option is where you can get insights on the search volume of a long list of keywords. Enter this list in order to get a feel for the search volume on it. Google will tell you the forecasted amount of impressions and clicks those keywords will give you.

Going through either of these selections will take you to the keyword’s results page. Here you’ll see competition, average monthly searches, top of page bid (low range) and top of page bid (high range).

If you want a thorough breakdown of how to do keyword research for SEO, you can take a look through our go-to guide.

While the keyword results page is great for gathering your basic information, it can be limiting when it comes to the number of suggestions you’re shown and the value provided. This means more will need to be done in order to get the best results possible.

Getting the Most out of Google Keyword Planner 

Now you know the basics of getting set up with Google keyword planner, and it’s time to get into the fun stuff! We’re going to run you through some awesome hacks to help you get the most out of Google Keyword tool.

Capabilities for More Than Ten Terms at Once

When using Google keyword planner, you might try to add more than ten seed keywords. However, this will give you back a warning saying you can only enter up to 10.

In order to surpass this limitation, you will need to do them one at a time and then hit the checkbox at the top of the list with the “select all ##” and then add it to your plan.

Going to the Historical Metrics tab under ‘Keywords’ will supply you with a list of all of the added keywords. Magic!

Look at Competitors Keywords

Imitation is a form of flattery, right?

Stealing keyword ideas from your competitors is a great way to take your efforts further. Simply copy one of their URLs and paste it into the search box. Select “entire site” from the given drop down.

Using this method on multiple competitors is a great way to broaden your reach and give you a never-ending list of keyword ideas. Use these keywords in your content for better results!

Use Exact Search Volumes in Google Keyword Planner

Google does not show exact search volumes, instead it shows a very general range for each keyword.

One of the best ways to get around this is to install the Chrome extension Keywords Everywhere. This extension adds both the CPC and search volume to websites you use, as well as the search volumes to Google keyword planner. 

This information is a lot more accurate than the 10K – 100K ranges Google normally provides and can help to better inform your campaign decisions.

Look at What Questions People are Asking

People head to Google to search for their questions constantly. Which makes it a valuable way to come up with content ideas. 

You can find out the questions people are asking right in Google keyword planner. Simply click on “Filter” and then “Keyword Text”. Navigate to “Contains” and enter the first word in the start of a question. For example: what, why, who, when, how, where. Repeating this for the other five suppositions gives you questions-type suggestions which you can use to shape your content plan.

Localized Keyword Volumes

There is a way to get down to the city level when it comes to finding out what people are searching for which is important for local SEO.

All you need to do is type a city into the location filter. Google will then automatically filter out the city for you to click on and refine your search. You can then see how many potential impressions you can get from a localized approach.

Take a Look at User’s Devices for Optimization Purposes

 These days, screens come in all different shapes and sizes. And there’s no saying there won’t be even more to come in 2021. Optimizing for these different screen sizes is an important part of user experience as your information can show up differently depending on the device.

Rather than guessing, you can use the Google keyword tool to figure out which devices people are using. Add a keyword to your plan and navigate to “Plan Overview”. Here you can look at the Devices section.

The impressions area will tell you how many impressions come from the use of each respective device. If your audience is mostly browsing your website on mobile, then it’s definitely time to optimize accordingly.

Set Your 2021 Goals with Google Keyword Planner

Stepping into 2021 is going to feel good, especially with these tips on using Google keyword planner by your side. As you start to understand Google keyword planner and keyword research more closely, you might find the process to be overwhelming.

Sometimes getting the help of experts is what you need to get the job done right. If that’s the case, Blue Water Marketing is ready to help. Our team will not only make the process a lot easier, but will help you to build campaigns that will perform and get you the results you’re looking for in 2021. Get in touch today!

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Taylor Lynch

Taylor Lynch

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