Effective Search Engine Optimization solutions for growing online stores.
eCommerce SEO Services
Results From SEO For eCommerce
Analytics, Data & Tracking
When it comes to SEO for an eCommerce store, results take time. Now, if you’re not seeing any results, we have an issue.
Our SEO campaigns follow a strict-process based on the specific eCommerce niche your business is in.
First we identify any on-page errors. Next, we shift to the competitive landscape to identify who is ranking on the 1st page, & why.
eCommerce SEO Growth Plan
Our team provides eCommerce SEO services that work best for our clients. Our team understands that online stores require specific strategies. Within our growth plan, we work to optimize all of your categories, subcategories, and product pages with valuable keywords that are relevant to where shoppers are in your conversion funnel.
Our team of writers create high-quality blogs that support the rankings of your product pages. From there, we work on gaining backlinks from high-authority sources.
Lastly, we’re constantly tracking results to ensure your site is on target for your most ambitious goals.
Looking To Drive Qualified Traffic With Search Engine Optimization? Get In Touch
eCommerce SEO: Our Process
In order to create an actionable eCommerce SEO strategy that plays on your site’s strengths and addresses its weaknesses, our experts will begin by conducting a full site audit that looks at important factors like:
- Current Google Rankings
- Past Traffic Trends
- Competitor Performance
- Backlink Profile
- Crawl Stats
They will then deliver a full report on both your eCommerce website’s current SEO presence and opportunities, as well as ideas to improve traffic in the short- and long-term to assist in reaching your goals.
We’ll use these audit findings along with premium SEO tools to create a detailed strategy that will increase your clicks for keywords that actually drive conversions.
Our eCommerce SEO agency even provides a personalized project dashboard so that you can continuously monitor your website’s progress. While implementing the kinds of proven strategies we create does take time to show results, partnering with Blue Water Marketing for your eCommerce SEO efforts is a winning investment that will pay dividends for your company.
Most importantly, from the very beginning, our eCommerce SEO experts will keep you informed. We always take the time to understand our client’s industries and their unique needs. Then, long after we’ve implemented our winning strategy, we’ll be there to keep you informed and answer any questions you have about SEO.
Looking To Drive Organic Traffic? Get In Touch
#1 Assign an Experienced Account Manager, Project Manager & SEO Manager
At BWM, we pride ourselves on ensuring that all of our clients are working with a dedicated manager that will guarantee our client’s communication needs & goals are being delivered by a single point of contact.
Our project managers ensure that all the tasks within the larger scope of the project are being accomplished & delivered in the established timeframe.
From there, each client receives a full onboarding package, and custom reporting dashboard logins. You will also meet the rest of the team, and begin implementing the scope of work.
#2 OnPage Audit & Backlink Audit
Effective eCommerce SEO requires a website that is technically sound. This means it’s easy for visitors to navigate and effortless for Google to crawl.
We’ll immediately address any technical issues that might be holding your eCommerce site back and then continually monitor for any issues that pop up in the future, so we can resolve them before they hurt your rankings.
The next step is to identify our client’s backlink profile to identify any market gaps & opportunities to help reach the goals that we identified during our onboarding.
Increase Traffic & Sales With eCommerce SEO
#3 Off-Page eCommerce SEO
Backlinks & quality content are one of the most important factors in how Google ranks your website. Our SEO solutions and eCommerce optimization services take a strategic approach to establish your domain dominance, in part by generating high-quality organic backlinks to your e-commerce store.
Our SEO specialists and content team work together to provide guaranteed DA link building for eCommerce sites. Our process involves building relationships with online publishers to boost readership and drive more targeted traffic to your eCommerce store.
#4 Monitoring, Analyzing & Reporting
With the ongoing testing, we analyze the results and adjust your campaign to achieve the best results possible.
On a bi-monthly, monthly & quarterly basis, we will provide detailed reporting of your campaign. We want to make sure that our clients aren’t left in the dark about their campaigns.
You will receive custom reports tailored to the KPI’s that we’ve identified during the onboarding phase of our new clients.
We’ll also hop on a call with you to discuss any changes to the account, changes in your business & to discuss any new specials, or products that your store is offering in order to ensure that you are always reaching new customers.
Product Review SEO
A digital marketing specialist or any eCommerce SEO specialist knows the impact positive reviews and testimonials will have on your traffic.
With this in mind, we use well-honed strategies to collect the types of reviews most used by search engines to determine your product’s “likability.”
This, in turn, drives more qualified traffic through your door. Product page optimization is an important point of our strategy.
Site Speed Optimization
All good technical SEO services provided by professional SEO firms factor in website speed because Google prioritizes websites with fast-loading pages. We’ll optimize your store to load quickly across all devices: desktop and mobile.
There are many statistics now showing how valuable 1-second can be to your conversions. Our team will ensure that your store loads quickly to deliver an optimal user experience.
Site speed has become the #1 ranking factor on Google, as multiple core updates have shown that slow load times=lower rankings.
Frequently Asked Questions
The key performance indicators we look at for search engine optimization consist of an analysis of rankings, website traffic, and conversions on your website. We will measure and evaluate these metrics monthly to optimize for conversions.
The volume of content, or blogs, published varies each business. The purpose of content marketing is to increase awareness, engagement, and website traffic. Therefore, the more content you create, the more opportunities you have to do this.
Our blogs vary in length, but the majority of pieces of content that are on Google’s first page are roughly 1,500-1,750 words. If you need newsletter or social media content, the length is far less.
The number of backlinks that your web pages need varies based on the competitive landscape of your business. Let’s say your competitor has 30 quality links, we need to at least match their 30, over time.
For local businesses, we need to ensure that we will be able to deliver results. Our monthly minimum for local businesses is $2,500/mo. For our National brands, our SEO plans start at $5,000/mo.
Services & Working Together
You will be assigned a dedicated digital marketing specialist. This person is trained in content marketing and is likely to have experience working with clients similar to your industry. This person will be your main point of contact.
We will learn about your business by sending you a questionnaire and using our tools to review the competitive landscape. Upon completion, we will schedule a kickoff call with you to discuss the answers and ask any additional questions may have about your business. After the kickoff call, we will do more research and develop a strategy that is specific to your business.
In the questionnaire, we learn more about your target audience and content preferences. In the strategy we develop for you, it will specify the content approach that we will use for your business. If you approve this approach, we will start developing content for your business. You will have an opportunity to review all advertisements in advance before it is published.