Importance of Visual Content
Graphic design has a pivotal place in marketing. Without images and other visual content, a massive part of your message is missing. Graphic design is the art of communication, and problem-solving through visuals. This is an effective way to engage with customers. Visuals and design play a key component in building brand awareness and has the ability to influence the decision-making process.
Strategic visual content can send your intended message across. Graphics are a great way to connect more with your audience. A great way of gripping the attention of your audience is to use a call to action. The purpose of a call to action is to have users perform an action, such as clicking a link, leaving a comment, or subscribing, before you lose their attention. This allows for further interaction with the prospect. Designing a graphic with a call to action is a great strategy to grab the user’s attention and hopefully help turn them into a customer. Providing strategic graphic elements will improve the customer experience. When a customer has a positive experience, the more likely they will be to share it with others.
Most information stored in the brain is visual information. Images speak to us in a way that words alone cannot. People respond better to photos and graphics, and it sparks more interest and engagement. Infographics stand out among other visual formats. Brands can utilize infographics to repurpose their content in a more visually pleasing way. You’re able to present information and knowledge more clearly. When content is presented in a unique format the more influential and convincing it seems. Infographics are a creative way to draw attention to your content and drive traffic back to your website.
Here is an example below of an infographic from Venngage’s website:
Visuals are processed faster than text. Before your audience begins to read your content, their opinion is immediately influenced by the graphic. This is the first opinion your audience will form without even reading the content. It is a good idea to have a graphic to go with any of your content, such as your blog post, that will attract your reader’s attention. Appealing images within articles and such can encourage readers to continue reading. Images can also be used to separate long paragraphs and give the reader a break from reading. Graphics should also be used to help illustrate the point being made by the text.
Here are two examples of blog post graphics from Michael Hyatt’s site:
These simple graphic design elements within your content marketing will help influence your prospects decision-making process and lead them through your funnel towards conversion.
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