Traffic Driving Content Marketing
Content Marketing Sounds Good, But How Does It Work?
Content marketing programs to drive better lead acquisition, engagement, education, and nurturing for your business.
BWM helps B2B & B2C organizations improve how they use content to strengthen their buyer’s journey.
Content marketing is at the core of our lead generation practice. We act as a strategy and execution partner for content marketing.
We build, test, and optimize content marketing programs to drive qualified leads and sales opportunities
How Our Content Marketing Company & Our Writers Can Help Your Business.
We Create Content That Engages With Your Customers.
As a full-service content marketing company, we help build demand, awareness, thought leadership, and conversions for B2B & B2C companies.
Our content marketing agency plans include strategy, creation, technology, tools, distribution, and measurement for driving results. We help organizations build agile and smart content engines that generate leads and sales.
Speak To Your Exact Clientele With Content:
We help businesses build, test, and optimize content marketing programs to drive qualified leads and sales opportunities. Content marketing is essential for a true, successful inbound marketing campaign.
Get Real Traffic To Your Website
We create content that speaks directly to your customers’ needs and separates our clients from their competitors. Our content marketing drive inquiries, qualified leads, awareness, and build thought-leadership within your industry.
Need Quality Leads With Content Marketing? Get In Touch
Content Marketing Agency: Our Process
We are a content marketing company that specializes in lead generation, inbound marketing, sales nurturing, and account-based marketing.
As a full-service content marketing agency, we help build demand, awareness, thought leadership, and conversions for B2C & B2B companies.
Our content marketing programs include strategy, creation, technology, tools, distribution, and measurement for driving results. We help organizations build agile and smart content engines that generate leads and sales.
#1 Create A Unique Content Marketing Strategy
The first step our content marketing team will take with your business is to craft a unique strategy. We will research your buyer’s persona, and learn more about your customers.
This will help us write content that appeals to them. In addition, we will develop a content calendar, allowing you to see what topics, target keywords & URLs we will be using for our content marketing strategy.
Finally, before publishing any deliverables, we will send all content to you in advance for you to approve.
#2 Content Research
Our content marketing writers begin to research your keyword rankings, your top-engaged social media posts to craft content that will drive both engagement and traffic to your website, with the goal of increasing conversion rates for your website.
We begin researching headlines & titles that we believe will rank on Google when people are searching for applicable terms.
Lastly, we identify market gaps & opportunities from competitive research to ensure that your content will rank above your competitors.
Once we receive approvals from you, our team of writers or designers move to the development phase of your written content, or visual content.
Want To Use Content To Build Your Brand Awareness? Let's Talk
#3 Content Marketing Development
Our content is professionally written, designed, edited, and published internally to produce consistent and quality content for your business that ranks on Google.
Imagine this, someone is searching for information about your products or services. They search on Google. What if your content was ranked #1? Well, now thousands of people are finding your business with content marketing.
The content that we develop will be unique to your business and published to your website for long term goals & brand awareness. All content will be published to a WordPress blog or similar CMS that will reach your target audience.
#4 Content Reporting
Our content marketing agency will send reports that will track the established conversion rates, generated leads & audience information each month to breakdown the performance of our services to establish long term growth for your business.
The main metrics we look at will be increased website traffic and time-on-site for each new user, or any other established KPI’s.
Additionally, we want to review how many new subscribers you have to your blog, how many people have contacted you, and how many people have scheduled a consultation, or purchased.
Content is the driving force behind brands today. It’s time to create content for your customers.
Increase Traffic With Content Marketing
Frequently Asked Questions
The key performance indicators we look at for content marketing services consist of website traffic and performance on site. We will measure and evaluate these metrics monthly to optimize for conversions.
The volume of content, or blogs, published varies each business. The purpose of content marketing is to increase awareness, engagement, and website traffic. Therefore, the more content you create, the more opportunities you have to do this.
Our blogs vary in length, but the majority of pieces of content that are on Google’s first page are roughly 1,500-1,750 words. If you need newsletter or social media content, the length is far less.
Services & Working Together
You will be assigned a dedicated digital marketing specialist. This person is trained in content marketing and is likely to have experience working with clients similar to your industry. This person will be your main point of contact.
We will learn your business by sending you a questionnaire. Upon completion, we will schedule a kickoff call with you to discuss the questionnaire and any additional questions may have about your business. After the kickoff call, we will do more research and develop a strategy that is specific to your business.
In the questionnaire, we learn more about your target audience and content preferences. In the strategy we develop for you, it will specify the email marketing approach that we will use for your business. If you approve this approach, we will start developing content for your business. You will have an opportunity to review all advertisements in advance before it is published.
No, you do not have to provide us with content. However, if you have content, we are happy to use it.
Your digital marketing specialist can write unique content that fits your brand. We have access to stock photography, simple design software, as well as relevant news sources. We can use this to develop content to engage your audience.