Red Rooster Coffee: A Record Holiday Season and 36% Year-Over-Year Growth

The Challenge

A large share of Red Rooster's ad budget sat in a few campaigns with acquisition costs far above target, and most of the spend was reaching existing customers who would likely buy anyway. Campaigns targeted ages 18-34, which underperformed, and remote locations like Alaska and Hawaii where shipping costs erased the margin on a typical order. As founder Haden put it: 'It's hard for me to figure out how to quantify the spend... whether or not that did what I wanted it to do.'

The Solution

Financial clarity first: a comprehensive audit separating new customer revenue from returning customer revenue exposed the hidden waste. We immediately eliminated unprofitable demographics and geographic regions, restructured Google Ads, and optimized Merchant Center targeting long-tail keywords like 'fair trade coffee,' 'ethically sourced coffee,' and 'small batch artisan coffee.' We launched creative testing with 6 to 8 variations per concept across awareness stages, and scaled budget only on campaigns hitting KPI targets. As Haden said: 'What we need more than anything is close personal management of the account so we can change quickly when things need to be changed. We need a real partner.'

Ad Creative

The Results

December 2025 was Red Rooster's best revenue month on record at $326,435, up 18% from December 2024. September 2026 revenue reached $220,137, up 36% from September 2025. Monthly ad spend scaled from about $3K to $16K while blended MER stayed at 13.9x, and Meta ROAS hit 4.62x in August 2026. A scalable creative system producing multiple variations was established, and Google Shopping campaigns were launched to expand reach.

“What we need more than anything is close personal management of the account so that we can change quickly when things need to be changed. We need a real partner.”