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Candy & ConfectioneryMeta AdsGoogle Ads
Bulk Candy Store: 3x Monthly Revenue With Product-Level Precision
BulkCandyStore.com, an online and brick-and-mortar candy and confectionery retailer, partnered with Blue Water Marketing in October 2024. Two years later, monthly revenue is up 3.1x, monthly orders are up 4.6x, and the store has had its first $100K month.
3.1xMonthly Revenue Growth
The Challenge
Every time Bulk Candy Store raised its ad budget, return on investment dropped significantly. Nobody was digging into what was selling, why it was selling, or how to capitalize on it. New and back-in-stock products weren't reviewed quickly, items sat in the wrong categories, and the catalog was, in owner Ken Shenkman's words, 'just kind of randomly thrown against the wall to see what sells.'
The Solution
We started with the product catalog: breaking down which items sold, why they sold, and how best to sell them, backed by spreadsheets, calculations, and analytics. Meta and Google campaigns were rebuilt around that analysis. Instead of promising overnight results, we set up the foundation first and scaled step by step as testing showed what worked.
Ad Creative
The Results
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