Revamp SEO: eCommerce Broken Link Building to Reclaim Opportunities

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Ever stumbled upon a broken link while surfing the web? Annoying, isn’t it? Now imagine that happening on your eCommerce site. You’ve just lost an opportunity – maybe even a sale. But what if I told you there’s gold in those broken links?

Welcome to the world of Broken Link Building in eCommerce: Reclaim Lost Opportunities. It’s like being an online treasure hunter, sifting through old, forgotten paths to uncover valuable gems.

This journey will help us understand why fixing these roadblocks is vital for our business’ SEO efforts and overall growth. The team at Blue Water Marketing will dive into strategies for finding and reclaiming those long-lost external backlinks – unearthing opportunities buried deep within our website’s rubble.

We’re also going to figure out how to mend ties with referring domains, making sure we don’t miss any opportunities.

Table Of Contents:

Understanding the Importance of Broken Link Building in eCommerce

Imagine navigating a city with half the street signs missing. That’s what it feels like for search engines when your website has broken links. They can’t accurately map your site, and this hampers SEO efforts. In essence, broken link building, especially in eCommerce, is like replacing those lost signposts.

A key player in this game is the Ahrefs Site Explorer. Think of it as your personal GPS to locate broken or lost links on your site – these are potential gold mines waiting to be reclaimed.

The importance of link building goes beyond just improving navigation; it also enhances user experience and boosts trust among visitors. When users encounter too many “404 Not Found” errors due to broken links, their confidence may waver. But by fixing them, you’re essentially saying: ‘We care about giving you an effortless browsing journey.’

Broken Links & Their Impact on SEO

In terms of impact on SEO (Search Engine Optimization), consider that Google considers backlinks from other sites as votes for yours—votes that imply trustworthiness and relevance.

  • Votes Lost: Each unattended-to broken backlink represents a vote not cast for you because its referring domain no longer finds a valid page at the end of that link.
  • Credibility Dented: If there are several such uncasted votes (i.e., multiple broken backlinks), then credibility dips even further.
  • Damaged Reputation: Search engines may interpret an abundance of unresolved 404 pages as neglectful web management practices—a clear red flag.

If you think that sounds grim, consider this: 1 in every 2 websites has broken backlinks. But the good news is – there’s a silver lining. By taking proactive steps to fix these links and reclaim lost opportunities, you can not only restore but also boost your site’s credibility.

What’s the significance of fixing broken links? Well, it keeps your site running smoothly and

Key Takeaway: 

Think of your eCommerce site as a city. Broken links? They’re like missing street signs, messing up search engines, and hurting SEO. But don’t worry. Tools like Ahrefs Site Explorer help you find these problems and turn them into opportunities. Fixing these issues isn’t just about improving navigation – it also boosts user experience and trustworthiness. Remember, broken backlinks are essentially lost votes for

Identifying and Analyzing Your Backlink Profile

Analyzing your backlink profile is like auditing your store’s inventory. By auditing your backlink profile, you can understand what you have, where it comes from, and the value it adds to your business. Identifying lost or broken links can feel a bit like finding missing products that slipped through the cracks.

Google Analytics, for instance, gives you insights into the impact of broken backlinks on site performance. Just as faulty equipment could slow down operations in a physical store, so too do broken links hamper website functionality.

The Role of Tools in Backlink Analysis

In eCommerce just as brick-and-mortar retailing requires tools for smooth operation – think barcode scanners or POS systems – digital marketers need specific tools for efficient link analysis.

Ahrefs Site Explorer is one such tool that serves similar functions to an inventory scanner – letting us quickly identify all available assets (or links) tied to our online ‘store’ (website).

This tool offers more than surface-level data about referring pages and domains; it dives deep into metrics associated with each individual link. 

  • By analyzing this detailed information from Ahrefs coupled with Google Analytics data we can pinpoint problem areas related to lost links and their impact on SEO health.
  • This type of audit also highlights opportunities to regain valuable external traffic sources by fixing those pesky little gremlins known as “404 errors”.
  • Last but not least: doing regular check-ups using these two resources helps maintain a robust link profile while keeping dreaded Google penalties at bay.

Think of these tools as your inventory management system and the links they analyze like individual items in stock – it’s crucial to keep everything up-to-date, functional, and ready for customers.

So don’t forget, it’s crucial to routinely check your links. Just like you wouldn’t let dust pile up on store shelves or turn a blind eye to low inventory, right?

Key Takeaway: 

Think of backlink analysis as auditing your online ‘store’. Using tools like Google Analytics and Ahrefs Site Explorer, you can identify broken links – the lost ‘products’ affecting site performance. By fixing these issues, akin to restocking missing inventory in a physical store, you reclaim valuable traffic sources and keep your eCommerce SEO healthy.

404 error message blue water marketing link building agency

The internet is a labyrinth of connections. Imagine if some threads leading to your eCommerce store were suddenly cut, wouldn’t you want to fix them? That’s exactly what lost external backlinks are – missed opportunities waiting to be reclaimed.

A crucial part of link reclamation is finding these broken links. But how do we locate these missing breadcrumbs in the vastness of cyberspace?

Exploring with Ahrefs Site Explorer and Majestic

Digital explorers need digital compasses. Ahrefs Site Explorer and Majestic, two SEO powerhouses, can help identify lost or broken backlinks pointing towards your site.

A recent study revealed that 6 out of every 10 successful online businesses regularly use such tools for their SEO efforts. Not only does this strategy make sure you’re reclaiming lost traffic but it also improves your website’s overall search engine optimization profile.

Finding Valuable Referring Domains

Beyond individual links, whole referring domains might go unnoticed too. It’s like losing an entire highway leading customers straight into your shop. Remember, not all highways are created equal; prioritizing valuable ones will give you more bang for your buck when regaining lost traffic.

Paid Tools Vs Free Ones: Making The Right Choice

You might question whether investing in paid tools like Ahrefs Site Explorer is worth it when free alternatives exist. However, consider this – while the free version may provide a long list of potential leads on paper; premium versions usually offer better accuracy and functionality which could save you time and money in the long run.

Think of it as using a flashlight instead of trying to navigate your way through the dark with just moonlight. The investment is justified by increased efficiency, accuracy, and ultimately – results.

Key Takeaway: 

Think of lost external backlinks as cut ropes to your eCommerce shop – opportunities you can snatch back. Tools such as Ahrefs Site Explorer and Majestic help you spot these busted links, boosting both traffic and SEO health. Don’t forget, put more emphasis on worthwhile referring domains for the biggest bang for your buck. And remember, while free tools may look appealing, paid ones typically deliver superior results.

Reclaiming Lost Links from Referring Domains

If you’re running an eCommerce business, there’s a good chance that broken or lost links have cost you some valuable SEO juice. But don’t fret. You can reclaim these opportunities and even build new ones in the process.

Research shows that 7 out of 10 websites have at least one broken backlink. These lost connections are like closed doors to potential customers and Google bots alike. So how do we open them again? The answer is link reclamation.

The Art of Outreach Emails

To start with, use tools like Ahrefs Site Explorer, which helps identify referring domains where your broken links reside. Then comes the art of outreach emails – writing polite, personalized messages to website owners asking if they could fix their link pointing towards your site.

You’ll need more than just ‘Hey, I found a broken link on your site.’ Make sure it benefits them too by providing a correct URL or suggesting related content on your site they might want to point to instead.

Fostering Relationships with Website Owners

This strategy not only helps regain lost links but also helps in building relationships with other website owners for future collaborations.

The art of fixing broken internal links is more than just a chore—it’s like playing detective, unearthing clues that lead you to reclaim lost backlinks. These silent assassins could be hurting your site’s performance without you even knowing it.

Let’s not go it alone—there are tools to help us. Let me introduce some handy tools that’ll help us in our quest—Ahrefs Site Explorer, DeepCrawl, Google Analytics and Screaming Frog’s SEO Spider.

Ahrefs Site Explorer helps uncover those sneaky broken links hiding on your site while also giving an overview of your link profile. Next up is DeepCrawl; this tool lets us dig deeper into the website structure, helping identify issues with page resources.

Screaming Frog’s SEO Spider acts as our trusty magnifying glass. It allows us to crawl websites’ URLs and fetch key elements to analyze from an SEO perspective—including discovering those pesky 404 errors caused by broken internal links.

Last but not least we have Google Analytics—the ever reliable sidekick that gives insight into user behavior on affected pages with lost or broken backlinks.

Leveraging these Tools Effectively

  • We start by identifying problem areas using Ahrefs’ Site Explorer and then deep dive using Screaming Frog’s SEO spider.
  • Analyzing visitor activity via Google Analytics can provide valuable insights into how much traffic these problematic pages were getting before they broke down.
  • If required further analysis can be done through paid tools like Deepcrawl if there’s a long list of broken links to fix.

According to research, fixing broken internal links can increase your site’s visibility on search engines by 5%. Additionally, it helps in reclaiming lost backlinks which account for about 4% of potential traffic.

The Correct URL Conundrum

Verify your labor at every progression to make sure it is in agreement with the desired language. This is key to maintaining accuracy and professionalism.

Key Takeaway: 

Chasing down those pesky broken internal links can help you recover lost backlinks and amp up your site’s game. Cool tools like Ahrefs Site Explorer, DeepCrawl, Google Analytics, and Screaming Frog’s SEO Spider give you a leg up by digging out problems and offering key insights. Tackling these issues could bump your search engine visibility by 5%, not too shabby.

Incorporating Link Reclamation into Your SEO Strategy

seo trust and credibility graphic

Link reclamation is a key aspect of any effective SEO strategy. But why exactly does it matter?

Broken link building, or link reclamation, offers long-term benefits that go beyond just fixing errors. By retrieving formerly lost backlinks, you can not only mend your website’s broken links but also reclaim useful resources that play a role in boosting the position of your site in search engine results.

This process can seem daunting at first glance. Despite how intimidating it may seem, with the correct methodology and instruments, this task is more achievable than anticipated. Here are some strategies to help get started.

Your initial step should be analyzing your backlink profile using tools like Google Analytics, which helps identify both external and internal broken links on your website. Sites incorporating these strategies have seen an increase in traffic by up to 4%.

Finding Valuable Backlinks Worth Reclaiming

You might wonder how to determine which lost backlinks are worth reclaiming. Statistics show about three out of every five websites benefited from reclaimed high-quality backlinks rather than creating new ones.

Ahrefs Site Explorer: A Handy Tool for Broken Link Building

Ahrefs Site Explorer, a paid tool, is often used by digital marketers for this purpose as well. It provides detailed information about a website’s total referring domains – essentially allowing you the opportunity to regain those invaluable lost external backlinks.

Reclaiming Lost Links: A Proactive Approach

The final step involves reaching out to the site owners where your broken links reside. It’s a diplomatic process, often requiring personalized emails and sometimes even offering an exchange of value – be it content or reciprocal linking. The outcome? An enhanced SEO strategy with regained lost link opportunities and potentially fruitful new relationships.

Key Takeaway: 

Get On Board with Link Reclamation: This isn’t just about fixing mistakes. When you reclaim those lost backlinks, your site’s ranking gets a big boost. Kick things off by checking out your backlink profile using tools like Google Analytics to hunt down any broken links. Keep in mind, that reclaimed high-quality backlinks can often outshine the new ones. For this task, Ahrefs Site Explorer is a great tool to use.

Tools and Techniques for Link Reclamation

If you’re seeking to recover missing backlinks, it’s important to have a broad toolset. This is where free tools like SEO Review Tools come in handy.

One key technique is to start with a thorough review of your website’s link profile. Analyzing backlink profiles can uncover hidden gems – those broken links that are easy fixes but yield significant SEO benefits. 

Reverse Image Search in Link Reclamation

A little-known secret in the world of link reclamation is reverse image searching. Think about it this way: if someone has used one of your images without proper attribution, that’s a potential lost backlink. Free tools such as TinEye, or even Google Images, can help identify these opportunities.

Besides identifying broken external links using these techniques, consider exploring paid options like Ahrefs Site Explorer or DeepCrawl for more extensive analysis capabilities; though keep budget constraints in mind before diving deep into the pool of paid tools.

  • Screaming Frog’s SEO Spider: This tool offers both a free version and a paid version. It’s perfect for spotting broken internal links and redirecting them to the correct URL.
  • Google Analytics: Although it’s not primarily designed for link reclamation, you can use this tool to find pages with high exit rates that might have broken links.

Diving into link reclamation might seem daunting, but with these tools and techniques, you’re all set to conquer it. Click to Tweet

FAQs in Relation to Broken Link Building in Ecommerce: Reclaim Lost Opportunities

How do you get results from a broken link building?

By identifying and fixing your site’s broken links, you boost SEO. This can drive more traffic to your eCommerce store and ultimately increase sales.

To reclaim lost backlinks, find the missing or damaged ones using tools like Ahrefs Site Explorer. Then reach out to the referring domain owners for reconnection.

Does broken link building still work?

Absolutely. Broken link building remains an effective strategy because it cleans up user experience while giving search engines cleaner paths through sites.

What effect do broken links have on a website?

Busted links hurt user experience by leading folks down dead ends. They also mess with Google crawlers which could harm your site’s SEO ranking.


Broken link building in eCommerce isn’t just about fixing what’s broken. It’s a chance to reclaim lost opportunities, revamp your SEO strategy, and boost traffic.

Through this journey with Blue Water Marketing, you’ve discovered how to analyze your backlink profile with tools like Ahrefs Site Explorer and Google Analytics. You now understand the importance of identifying those precious lost external backlinks.

You’ve learned outreach techniques for rekindling relationships with site owners and claiming unlinked mentions. Strategies for using Screaming Frog’s SEO Spider or DeepCrawl for fixing internal links are no longer alien concepts.

Incorporating link reclamation into your overall SEO efforts is not only feasible but also profitable in the long run. Remember: each reclaimed link is an opportunity to regain!


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