If you’re going to put in the work of creating a Facebook marketing campaign, of course you’ll want to be sure your campaign is going to be a success. With the right strategy behind it, your Facebook marketing campaign can get you the traffic, results, and sales you’ve only dreamed of!
And today, we’re going to share three tips to help you make sure your campaign is set up for success.
Why Successful Businesses Rely on Facebook Marketing Campaign
Successful businesses have been relying on Facebook marketing campaigns for years now. They offer a relatively inexpensive way to get massive reach, and they help you attract new business while also connecting with current customers. Not to mention, the customization options mean there is a Facebook marketing option that works for virtually any business.
Small businesses in particular can use Facebook marketing to build their business. Whether they’re trying to boost brand awareness, increase word of mouth about their services, get clicks, or accomplish any of their other content marketing goals, a Facebook marketing campaign can be the way to do it.
One of the greatest advantages of Facebook marketing is its cost-effectiveness. With the ability to customize your ad spend based on your budget, you can create a campaign that gets results without breaking the bank.
However, it is important to remember how important it is to have a smart Facebook marketing strategy if your budget is limited. You can still get great results with a small budget, it just means being even more intentional with your strategy.
At the same time, keep in mind a bigger budget is bound to get a bigger reach no matter what. But unless your audience is super-targeted, the people you’re reaching won’t actually be relevant to your campaign.
So, just because your Facebook ads reach one million pairs of eyes, unless your Facebook marketing campaign is set up to reach your target customers, these views won’t translate into business.
With that in mind, let’s talk about three great ways you can start a Facebook marketing campaign for your business to get the results you hope for!
3 Great Ways to Start Facebook Marketing Campaign for your Business
Whether you perform these steps in order or just implement each of these points into your campaign strategy, here are three ways to to start off on the right foot!
Select a Campaign Goal Based on YOUR Goal
When you create a Facebook marketing campaign, you’ll be asked to select an “objective.” There are three broad categories to pick from, with smaller goals under each of these umbrellas.
Awareness: brand awareness, reach
Consideration: traffic, engagement, app installs, video views, lead generation, messages
Conversions: catalog sales, conversions, store traffic
So, let’s say you have created a killer ad video for your business and you’re dying to get the world to see it. You’re creating a Facebook marketing campaign to get the word out there and you need to choose a campaign goal.
Since YOUR ultimate goal is video views, you would select “consideration” as your campaign objective, since the video views goal falls under that category.
Then, as you continue setting up your campaign, Facebook automatically helps you automate it based on your goal!
But what if you’re not clear on your campaign goals yet? Then it’s time to go back to the beginning and get this clarity! We’ve got a super helpful blog post all about doing just that right here: Setting up Content Marketing Goals in Just 11 Simple Steps.
Create Your Ideal Customer Persona
Do you know EXACTLY who you are marketing to? The way you market to a Millennial market is bound to be different than how you market to baby boomers. But age is just one of the things you need to know about your audience.
Create an ideal customer persona with as much detail as possible. Ask and answer these questions to start:
- Where do they live?
- What do they do?
- Are they married?
- Do they have children? Grandchildren?
- Are they pet owners?
- What are their hobbies? Reading? Traveling? Hiking?
- What are their pain points? What is the problem your business can solve for them?
Getting as clear as possible about your ideal customer helps you set up your Facebook marketing campaign with them in mind. Not to mention, you can use these demographics in targeting them with your ads.
To get even more particular about your ideal customer, why not give them a name? Get creative and write out an entire biography about your ideal customer. Name them, and return to this document any time you’re not sure about what they want or how to reach them.
Build and Test Your Ad Creative
Ad creative can be one of the most fun parts of making a Facebook marketing campaign. It lets you put your creative skills to the test and make something that’s visually appealing and helps drive clicks to your content.
But did you know there are a million little things that can affect the success of your campaign based on your ad creative? From the headline copy you use to the font size, ad colors, and graphics, some ads are bound to perform better than others.
But one of the brilliant things about marketing campaigns is the ability to test them! You can set up two ads that, at first glance, look almost identical. However, one of them uses the word “buy” in the copy, and the other uses the word “get.” You’ve been running both of these ads and testing them against one another.
As it turns out, the one that uses “get” gets 22% more clicks than the one that uses the word “buy.” Because you’ve done this testing, you can use this information for your ads moving forward and know you’re choosing the best-performing options.
It doesn’t have to be such subtle changes you’re testing either. You can test big things like the color of your ads, the images used, and the messaging you include.
We can help. Click here for some Professional Secrets for Great Facebook Ad Design to get you started!
How Facebook marketing campaign objectives affect ad creation
Depending on your objective, there are a few different ways this will affect ad creation.
But no matter what, one thing is for sure: your call-to-action (CTA) needs to be very clear. This is what tells the audience what to do next. Do you want them to click? To watch? To buy? Whatever it is, your ad copy needs to include this.
You’ll also have some decisions to make about the ad formats you use on Facebook. Maybe a carousel format is right for you because you want to showcase a number of products. Or perhaps lead ads are right for you because you’re trying to get newsletter signups.
Again, this is another place it’s very helpful to be clear about your goals and objectives! They help you implement a successful strategy and start getting the results you want!
Growing your business with Facebook ads
We’ve dipped our toes in the world of Facebook marketing campaigns today, but now it’s time to start putting these strategies to work for you. And one of the ways to ensure you get the best possible results is entrusting your Facebook ads services to the experts, like the team at Blue Water Marketing!
We have plenty of experience working with a wide range of clients across many different markets and industries. We can help your business get better engagement, generate leads, make sales, get app installs, or any other objective Facebook has to offer.