20 Digital Marketing Tactics You Need in 2020

digital marketing and seo

Digital marketing is continually changing and going to continue to evolve in 2020. There has been a lot of change to the digital marketing landscape because of social media. Today’s digital marketing strategy is shifting toward new mediums for attracting and appeasing customers. Check out the TOP 20 Digital Marketing Tactics of 2020!

There is more emphasis today on customer personalization, video, micro-content stories, artificial intelligence, visual search and voice search. The world is moving where technology will be integral in all aspects of our lives, including work, family and social interaction. 

Digital trends also suggest customers’ priorities have changed. Customers expect convenience, 24/7 availability, a direct conversation style, accurate information, customized services, and recommendations.

In 2019, we say a trend with leading digital marketers. They involved customers and make them a part of the group. This way, customers feel like they are a part of your brand. 

The emotional connection is a core component in many top digital marketing strategies and trends in 2019.
With that in mind, let’s discuss the upcoming trends and 2020 marketing tactics.

rel="nofollow">Disney’s Beauty and The Beast automatically began playing shortly after their scheduled morning reminders. These are called flash briefings. These types of ads were rare and infrequent in 2017, but are growing in popularity.

In 2019, we are seeing more refined, less invasive, examples of branded advertising on our smart speakers. A customer-friendly way to advertise on smart speakers is to present what’s known as a “branded skill.” As proof that “branded skill” works, according to Digiday: Patrón gets more than 6,000 queries a month for its Alexa skill.

Optimizing For Voice Search

Most brands, including Amazon, may not be ready to explore smart speaker advertising yet. They should start to explore ways of optimizing their content for voice search.

As reported by Greg Sterling of Search Engine Land, 20% of all Google search queries now take place through voice search. What is even more impressive is that 71% of all mobile users between the ages of 18 and 29 use the voice assistants on their smartphones.

It probably makes sense for all businesses, not just big enterprises to start optimizing their content for voice search. Marketing experts have lots of advice to offer on how to do this, which is especially relevant for 2020 and beyond.

Facebook and Instagram Ads

Paid social media ads are not new. However, businesses are focusing more on Facebook and Instagram advertising than on other social media platforms.

The volume of advertisements on this platform has grown nearly eight times in just four years. In 2018, 31% of brands using Instagram are currently using ads and this number is up from 24% in 2017, 12% in 2016, and only 4% in 2015.

Since Facebook owns Instagram, businesses have an easier time of managing ads on both of these social sites from the same interface. The format makes it much easier for companies to create ads targeting the right audience, based on their needs.

Even if you are not running any paid ads at the moment, it might be an excellent strategy to at least try them in your marketing strategy as you approach 2020. Otherwise, your competition might start to gain headway and steal your customers on social media which, for your business, is the best place to engage with them.

Future Marketing Trends

Digital marketing strategies are constantly evolving and getting more intuned with consumers’ needs and demands. Blind and before you know it, a new digital trend will be on its way. We might venture to say video, voice, visual search and artificial intelligence are on the top of most digital marketers’ minds.

Digital marketing strategies can bring sustainable growth, and sometimes viral growth. If your digital marketing plan does not account for these emerging trends in 2020, it is time to talk to the experts. 

The team at Blue Water Marketing can help create a digital marketing strategy to implement AI, Social Media Ads, Voice search and more. Contact us today to schedule an appointment to see how we can help your business succeed in the new year.

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Taylor Lynch

Taylor Lynch

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About BWM

Our digital marketing strategy is built on the foundation of driving measurable results. We take a full-circle approach to online marketing with a focus on increasing conversions, repeat traffic and generating greater brand loyalty.

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