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Weight Loss Coaching Marketing Results

Weight Loss & Lifestyle Coach/Course Marketing Results

Jennifer Powter, founder of The Weight Loss Academy and best-selling author of Diet Disruption, is a clinical exercise physiologist, a double-certified health and life coach. Jennifer contacted BWM to help increase the number of leads to her weight loss academy, a high-ticket course with a $5k & $10k price point.

The
Marketing
Brief

Jennifer Powter & her team reached out to Blue Water Marketing to help create a paid advertising plan to increase the amount of qualified leads to her high-ticket coaching course. 

Jennifer had already built an amazing organic following through her private Facebook group, YouTube channel & best-selling books, but knew there were more women who she could help. 

Our brief consisted of a need for the following…

  • Accurately track new leads and integrate tracking into the existing Kajabi email funnel
  • Increase paid leads from Google Ads with an effective cost per lead
  • Increase organic traffic via blogs & keyword research
  • Build brand awareness through long form content

Our Solution

When we began working with Jennifer, she had very specific goals for her weight loss coaching business. She wanted to reach a wide audience of potential clients, and she wanted to do so in a way that was both effective and cost-efficient. 

To that end, we embarked on a detailed research process, exploring the weight loss coaching industry and identifying specific audiences that we believed would be a good match for Jennifer’s target market. We used various tools to create a framework for our Google Ads strategy, and through testing and refinement, we were ultimately able to develop an approach that met Jennifer’s goals and delivered impressive results.

Google Ads

  • Created multiple Google Ads campaigns with various ad groups, segmenting traffic to various funnels. 
  • Utilized multiple call to actions depending on which keyword triggered the search.
     
     

Content Marketing

  • Established various topic silos to increase organic traffic with long-form content that resonates with the target audience & ranks on the first page & drives organic traffic.
Conversions
0
Cost Per Lead
$ 0
Conversion Rate
0 %
Cost Per Click
$ 0

The Results

BWM increased organic rankings and widened Neuvana’s organic search landscape. Focusing on generating brand awareness & solving problems for their target personas, we increased organic sales by 202% and organic traffic by 635% since 2020. Our social media marketing efforts were not disappointing either. The social media conversion increase of 354% brought in a significant amount of purchases & data, helping to identify the demographic information that later helped them establish successful buyer personas for the future. For the content marketing efforts, we wrote effective long-form content that ranked on Google with multiple 1st-page results that positioned the company to the right target markets, while the new website provided the perfect opportunities to sell their products at various stages of the buyer journey.

Let’s figure it out  together

Ready to supercharge your eCommerce success? We at Blue Water Marketing are just a message away.

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