6 tips for shareable blog content on social media
Create content with your audience in mind
2. Give your readers a surpriseThe web is full on basic information, expected advice and typical viewpoints. Where can you differ in your view points? For instance, if you’re a marketer that feels certain businesses are wasting their money on social media marketing, write about it. Anytime you can provide new insight or a new solution to a common problem, you are providing a different perspective. This type of content is more likely to stand out from other content and more likely to be shared. Please don’t post catchy titles or clickbait headlines to hook your audience and then provide them with meaningless content. This is only going to deter your readers in the future and will put off the persona of untrustworthy.
3. Customer-generated contentA more recent trend is to have your customers involved in the content creation process. This is referred to as “user-generated content”, this allows your audience to become an ambassador for your company or brand. This specific type of content adds a variety to any company’s marketing plan by letting customers become part of the voice. At the same time, it also increased the authenticity of the content with the material coming from users directly. Need some more data to back up this trend?
User-generated content posts shared to social media platforms have a 28% higher engagement rate than standard company posts.
According to Adweek, user-generated content results in approximately 29% higher conversion ratings. This content pulls consumers looking to make their final purchase.
4. Establish trust and credibilityIf you do not have trust and credibility, your audience won’t want to share your content. Just as your company filters the content you share based on the credibility of the source, your audience is doing the same with their social media networks. Additionally, when your audience sees that you are citing credible sources and data from reputable names, readers will see that you are doing your homework before providing information. Data without points to back up the information is seen as false advertising. Look for authoritative websites within your industry or sites that focus on things related to your business and interests. These sites will soon become your go-to for citations and make future citing a breeze.
5. Create attractive content for your audience to shareWhile this may seem like common knowledge, many companies still fail for this category. Even if your content is phenomenal if you don’t create posts that are easily read, clean and organized you may be missing out on a lot of shares. Here are a few ways to make sure your content is shareable:
Write short, concise paragraphs and provide plenty of white space. It’s more attractive to the reader. It also allows readers to digest your information.
Do not use the same layout all the time for articles. Get comfortable with mixing it up. Include bullet points, text highlights, block quotes, bold words, header tags, etc. Obviously, don’t do this for every line so a good balance is key.
Be sure to add images, videos, and infographics to break up the monotony of information.
Lastly, include social share buttons. Use discretion on which platforms you allow sharing to based on your industry. This allows for content to be shared directly from the source.
6. Ask employee advocates to create contentHaving employee advocates create content also falls under the category of user-generated. Who are the employee advocates you may ask? These are your internal team who are already advocating on behalf of your company. These employees will need to have a decent social following and are excited to be a part of a new marketing initiative. By encouraging employees to create interesting and fun content, you will have a new exciting mix to present your audience. Don’t force it. If someone does not want to participate, the content will come off that way. More than likely, those already advocating for your brand will jump on board without a second thought. Your company will be seen as one with both knowledge and trust in its employees which will go a long way with your audience. Research has shown that company messages reached 561% further when shared by employees compared to information shared through the official company site social media platforms.
Thanks for reading our 6 tips for shareable blog content! Here’s our final suggestion…Not every blog is going to go viral, but consistency is key. Oftentimes it’s the content you least expected to gain the least traction that takes off. By remembering the information above when generating company blog posts for social media, you can engage your audience, increase the share ability and improve your brand visibility. If you need any additional help regarding Social Media, check out our free Social Media E-Book here.
Social Media Account Manager
Blue Water Marketing