Weight Loss & Lifestyle Coach/Course Marketing Results

Jennifer Powter, founder of The Weight Loss Academy and best-selling author of Diet Disruption, is a clinical exercise physiologist, a double-certified health and life coach.

Jennifer contacted BWM to help increase the number of leads to her weight loss academy, a high-ticket course with a $5k & $10k price point.

The Brief

Jennifer Powter & her team reached out to Blue Water Marketing to help create a paid advertising plan to increase the amount of qualified leads to her high-ticket coaching course.

Jennifer had already built an amazing organic following through her private Facebook group, YouTube channel & best-selling books, but knew there were more women who she could help.

Our brief consisted of a need for the following…

Accurately track new leads and integrate tracking into the existing Kajabi email funnel
Increase paid leads from Google Ads with an effective cost per lead
Increase organic traffic via blogs & keyword research
Build brand awareness through long form content

Our Solution

When we began working with Jennifer, she had very specific goals for her weight loss coaching business. She wanted to reach a wide audience of potential clients, and she wanted to do so in a way that was both effective and cost-efficient.

To that end, we embarked on a detailed research process, exploring the weight loss coaching industry and identifying specific audiences that we believed would be a good match for Jennifer’s target market. We used various tools to create a framework for our Google Ads strategy, and through testing and refinement, we were ultimately able to develop an approach that met Jennifer’s goals and delivered impressive results.

Google Ads

Created multiple Google Ads campaigns with various ad groups, segmenting traffic to various funnels.
Utilized multiple call to actions depending on which keyword triggered the search.

Content Marketing

Established various topic silos to increase organic traffic with long-form content that resonates with the target audience & ranks on the first page & drives organic traffic.

Conversions

$ 0

Cost Per Lead

0 %

Conversion Rate

$ 0

Cost Per Click

A Word From The Client

"We have had a terrific relationship with BWM that has more than doubled my website traffic and dramatically impacted the number of new clients our business acquires through all digital platforms. I would highly recommend BWM to any business that is serious about growth."

Janice W.

CEO

The Results

Jennifer Powter’s Google Ads and content plan has been spectacularly successful, leading to 551 new leads in just six months. Blue Water Marketing has been able to use Google Ads to drive targeted traffic to Jennifer’s website and content, resulting in multiple high-ticket sign ups. Our goal is to continue to optimize and scale her ads, while simultaneously increasing the number of organic leads through content marketing.

This holistic approach has already proven to be extremely effective, and we are confident that it will continue to produce results for Jennifer Powter in the months and years to come. Thanks to our efforts, she is on track for her best year in business.

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Weight Loss & Lifestyle Coach/Course Marketing Results

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