Jennifer Powter, founder of The Weight Loss Academy and best-selling author of Diet Disruption, is a clinical exercise physiologist, a double-certified health and life coach.
Jennifer contacted BWM to help increase the number of leads to her weight loss academy, a high-ticket course with a $5k & $10k price point.
The Brief
Jennifer Powter & her team reached out to Blue Water Marketing to help create a paid advertising plan to increase the amount of qualified leads to her high-ticket coaching course.
Jennifer had already built an amazing organic following through her private Facebook group, YouTube channel & best-selling books, but knew there were more women who she could help.
Our brief consisted of a need for the following…
Our Solution
When we began working with Jennifer, she had very specific goals for her weight loss coaching business. She wanted to reach a wide audience of potential clients, and she wanted to do so in a way that was both effective and cost-efficient.
To that end, we embarked on a detailed research process, exploring the weight loss coaching industry and identifying specific audiences that we believed would be a good match for Jennifer’s target market. We used various tools to create a framework for our Google Ads strategy, and through testing and refinement, we were ultimately able to develop an approach that met Jennifer’s goals and delivered impressive results.
Google Ads
Content Marketing
A Word From The Client
The Results
Jennifer Powter’s Google Ads and content plan has been spectacularly successful, leading to 551 new leads in just six months. Blue Water Marketing has been able to use Google Ads to drive targeted traffic to Jennifer’s website and content, resulting in multiple high-ticket sign ups. Our goal is to continue to optimize and scale her ads, while simultaneously increasing the number of organic leads through content marketing.
This holistic approach has already proven to be extremely effective, and we are confident that it will continue to produce results for Jennifer Powter in the months and years to come. Thanks to our efforts, she is on track for her best year in business.
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