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Generating eCommerce Sales With Omnichannel Media Mix
Neuvana is a company that strives to continually improve people’s lives through Neuroscience. Their products provide increased overall wellness – calmness, balance, and rejuvenation.
The Brief
The company Neuvana are experts in the wearable health tech space & were looking for a media mix to increase overall sales to their Shopify store. BWM was instructed to develop an omnichannel media mix, and expand on their organic strategy to improve their organic presence.
After the initial consultation with the BWM team, discussions involving the whole digital marketing mix became the key objective to generate more traffic, and increase sales. BWM was onboarded to maximize spending and bring all parts together:
- SEO – Assist in the technical SEO of a WordPress to Shopify site migration. Determine valuable niche keywords that would drive traffic & increase domain authority.
- Social Media Marketing – Research & execute new advertising campaigns to drive qualified traffic & purchases with Facebook & Instagram Ads.
- Content Marketing – Establish quality content that speaks to people searching for various topics relating to the problem & solutions that Xen provides to their customers.
- Link Building – Find high-value & relevant websites, with a minimum DA & traffic flow to increase referral traffic & rankings.
Our Solution
The Neuvana team had been hard at work to make their Xen product the go-to for stress & sleep management. Their niche market made it a challenge, but with some creative thinking and an understanding of the consumer behavior, we were able to put together the strategy that would show off Neuvanas’ wonderful tech innovations throughout each stage of the research process as well as decision-making stages.
Technical SEO
- Consulted & supported during the new website build.
- Audited & provided technical insights to dev agency.
Content Marketing
- Established various topic silos to increase organic traffic with long-form content
- Designed & wrote downloadable content for lead-generation.
- Consulted with email copywriting, automation & landing page design.
Paid Advertising
- Targeted & segmented multiple audiences during various buying points on various platforms.
- Researched & determined effective converting keywords.
Link Building
- Placed Neuvana within key publications
- Developed a PR strategy that promoted skills and value rather than just focusing on selling.
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Increase In Total Users
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Pages/Session Increase
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Conversion Rate Increase
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Increase In Organic Traffic
The Results
BWM increased organic rankings and widened Neuvana’s organic search landscape. Focusing on generating brand awareness & solving problems for their target personas, we increased organic sales by 202% and organic traffic by 635% since 2020.
Our social media marketing efforts were not disappointing either. The social media conversion increase of 354% brought in a significant amount of purchases & data, helping to identify the demographic information that later helped them establish successful buyer personas for the future.
For the content marketing efforts, we wrote effective long-form content that ranked on Google with multiple 1st-page results that positioned the company to the right target markets, while the new website provided the perfect opportunities to sell their products at various stages of the buyer journey.