Generating eCommerce Sales With Omnichannel Media Mix
Neuvana is a company that strives to continually improve people’s lives through Neuroscience. Their products provide increased overall wellness – calmness, balance, and rejuvenation.

Neuvana is a company that strives to continually improve people’s lives through Neuroscience. Their products provide increased overall wellness – calmness, balance, and rejuvenation.
The Brief
The company Neuvana are experts in the wearable health tech space & were looking for a media mix to increase overall sales to their Shopify store. BWM was instructed to develop an omnichannel media mix, and expand on their organic strategy to improve their organic presence.
After the initial consultation with the BWM team, discussions involving the whole digital marketing mix became the key objective to generate more traffic, and increase sales. BWM was onboarded to maximize spending and bring all parts together:
Our Solution
The Neuvana team had been hard at work to make their Xen product the go-to for stress & sleep management. Their niche market made it a challenge, but with some creative thinking and an understanding of the consumer behavior, we were able to put together the strategy that would show off Neuvanas’ wonderful tech innovations throughout each stage of the research process as well as decision-making stages.
Technical SEO
Content Marketing
Paid Advertising
Link Building
The Results
BWM increased organic rankings and widened Neuvana’s organic search landscape. Focusing on generating brand awareness & solving problems for their target personas, we increased organic sales by 202% and organic traffic by 635% since 2020.
Our social media marketing efforts were not disappointing either. The social media conversion increase of 354% brought in a significant amount of purchases & data, helping to identify the demographic information that later helped them establish successful buyer personas for the future.
For the content marketing efforts, we wrote effective long-form content that ranked on Google with multiple 1st-page results that positioned the company to the right target markets, while the new website provided the perfect opportunities to sell their products at various stages of the buyer journey.
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