Outdoor Eyewear

Explore how Skeleton Optics collaborated with Blue Water Marketing for a transformative eCommerce journey, encompassing a Shopify redesign, Klaviyo buildout, influencer marketing, social media prowess, and Google & Bing Ads, leading to remarkable growth and an elevated online presence.

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Skeleton Optics Sunglasses

The Marketing Brief

Skeleton Optics, a premium eyewear brand known for its unparalleled craftsmanship, found itself at a crossroads in the ever-evolving world of eCommerce. As the online marketplace grew increasingly competitive, Skeleton Optics recognized the pressing need to revamp its digital strategy and establish a commanding online presence. Seeking to enhance customer experience, drive revenue growth, and secure a dominant position in the eyewear industry, the brand embarked on a transformative journey of comprehensive eCommerce transformation.

To accomplish their ambitions, Skeleton Optics, embarked on a comprehensive eCommerce transformation, including a Shopify redesign, Klaviyo buildout, social media marketing, influencer partnerships, and Google & Bing Ads. Seeking a strategic partner with increased communication, seamless processes, and valuable insights, Skeleton Optics aimed to unlock its full potential and achieve eCommerce excellence.

Our Solution

Blue Water Marketing embraced the challenge with fervor, knowing that a cohesive strategy would be the bedrock of Skeleton Optics’ eCommerce success. The Shopify redesign was approached with meticulous attention to detail. The focus was on creating a visually stunning and responsive website, optimizing it for seamless navigation and effortless checkout. The new design ensured that customers enjoyed a superior experience across all devices.

To harness the full potential of Klaviyo, our team devised a comprehensive buildout of personalized email campaigns and automation flows. With customer segmentation and behavior-based triggers, we engaged shoppers at various stages of their buying journey. This data-driven approach not only increased email open rates but also nurtured leads and fostered lasting customer relationships.

In parallel, our social media marketing team curated captivating content and engaged with Skeleton Optics’ target audience across multiple platforms. Leveraging the power of influencer marketing, we partnered with niche-specific personalities, amplifying the brand’s reach and authenticity. This elevated brand visibility and fostered a vibrant online community of loyal customers.

Understanding the potential of search engine marketing, we launched strategic Google and Bing Ads campaigns. By targeting relevant keywords and demographics, Skeleton Optics experienced immediate visibility in search engine results, generating a surge in traffic and conversions.

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The Results

Skeleton Optics witnessed unprecedented eCommerce growth. The Shopify redesign led to an 52% increase in average order value and an 18% rise in conversion rates. Customers embraced the enhanced website experience, leading to a significant boost in sales.

On social media, the brand’s following skyrocketed, bolstered by influential partnerships. The strategic influencer marketing campaigns led to a remarkable 47% increase in website traffic from social platforms, positioning Skeleton Optics as a coveted eyewear brand.

Google and Bing Ads proved to be powerful revenue generators, delivering an impressive return on ad spend (ROAS) within just three months. With immediate visibility in search engine results, Skeleton Optics reached new audiences, driving an exponential increase in sales.

Together, with Blue Water Marketing as their strategic partner, Skeleton Optics achieved a remarkable eCommerce transformation. From a comprehensive Shopify redesign to data-driven email marketing, captivating social media presence, and strategic ad campaigns, Skeleton Optics embraced the boundless potential of eCommerce. With sails unfurled and ambitions set high, they continue to navigate new waters, propelled by a shared vision of elevating their eCommerce success.

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