Digital Marketing For Home Service Lead Generation
Coastal Closets and Showers is a family owned and operated business in South Florida that specializes in custom closets and heavy glass shower doors
Coastal Closets & Showers
The innovative Coastal Closets and Showers in Stuart Florida was ready to make some changes to their digital marketing in 2019 & 2020.
Blue Water Marketing was tasked with a full website redesign & digital marketing campaign. Utilizing best practices in Web Design, SEO, Facebook Ads & Content Creation was used as the number one goal from Coastal Closets & Showers was lead generation.
A Word From The Client
"Working with blue water has been a great experience. Chris and the team never let us down. Since starting with blue water our google rankings have steadily been moving up and the leads have been pouring in through our site."
Chase L.
CEO/GM
The Challenge:
Coastal Closets & Showers offers a relatively high-ticket prices for their custom closets & shower designs and installation.
With that being said, we were tasked with qualifying leads through various landing pages & funnels to ensure that only the top prospects were getting to their sales team.
Additionally, once in the pipeline, we need a process in place to determine a true ROI for our client. Ad spend & leads are great, but at the end of the day, the most important item is ROAS (Return On Ad Spend).
We knew this going in, so a full implementation of Hubspot’s CRM was added in order to track project timelines & revenue.
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Increase In Qualified Leads
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Increase Of Keyword Visibility
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Increase In PPC Conv. Rate
BWM Solutions
BWM was able to implement a full-scale Facebook Ads & Google Ads campaign that on average is generating 6.5 leads per day.
We used various audience targeting, keyword research & competitive insights to create various ad-copy A/B testing & creative testing to ensure the quality of leads were to the level that our client needed.
Overall, we achieved…
- Organic Growth
- Lower CPC
- Increased Leads From FaceBook
- Full Integration With Hubspot CRM for on-going sales.
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