Google PPC, SEO & Facebook Ads For Lead Generation

Coastal Closets and Showers is a family owned and operated business in South Florida that specializes in custom closets and heavy glass shower doors

Coastal Closets & Showers

The innovative Coastal Closets and Showers in Stuart Florida was ready to make some changes to their digital marketing in 2019 & 2020.

Blue Water Marketing was tasked with a full website redesign & digital marketing campaign. Utilizing best practices in Web Design, SEO, Facebook Ads & Content Creation was used as the number one goal from Coastal Closets & Showers was lead generation.

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The Challenge:

Coastal Closets & Showers offers a relatively high-ticket prices for their custom closets & shower designs and installation. With that being said, we were tasked with qualifying leads through various landing pages & funnels to ensure that only the top prospects were getting to their sales team. 

Additionally, once in the pipeline, we need a process in place to determine a true ROI for our client. Ad spend & leads are great, but at the end of the day, the most important item is ROAS (Return On Ad Spend). We knew this going in, so a full implementation of Hubspot’s CRM was added in order to track project timelines & revenue. 

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Increase In Organic Traffic
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Increase In Qualified Leads
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Increase Of Keyword Visibility
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Increase In PPC Conv. Rate

BWM Solutions

BWM was able to implement a full-scale Facebook Ads & Google Ads campaign that on average is generating 6.5 leads per day. 

We used various audience targeting, keyword research & competitive insights to create various ad-copy A/B testing & creative testing to ensure the quality of leads were to the level that our client needed. 

Overall, we achieved…

  • Organic Growth
  • Lower CPC
  • Increased Leads From FB
  • Full Integration With Hubspot CRM for on-going sales.
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