Google PPC & Facebook Ads For Home Service Lead Generation
Clean & Seal Pros is a South Florida paver company that was looking for lead-generation services.
Clean & Seal Pros is a South Florida paver company that was looking for lead-generation services.
Clean & Seal Pros
The South Florida paver company that specializes in driveway, patio & lanai restoration with the incorporation or leveling, seal coating & installation.
A Word From The Client
Clean & Seal Pros had reached a point in their business where referrals were the back-bone of their business. Referrals had been keeping the business afloat, but in Q4 2019 & into 2020, their business had ambitious goals that referrals would not support.
Additionally, to have a team cold-calling or direct mailers were not necessarily effective due to the time-consuming nature of those efforts.
The team at Clean & Seal Pros had begun researching the opportunity that fell with Digital Marketing, specifically with lead-generation.
The team at BWM began mapping out various budgets, Google keyword volume and custom audiences on Facebook for a lead-generation campaign for paver & driveway restoration.
We incorporated exact match keywords, as overall, the services provided are very specific, & we didn’t want unnecessary spend on keywords that were not qualified.
For Facebook, we built a number of different campaigns & landing pages, depending on where the user was in the “funnel.” The results have been amazing.
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