Generating New Client Revenue With Content Marketing
The amazing Anushka Spa, Salon & Cosmedical Centrè in City Place in West Palm Beach was ready to make some changes to their digital marketing.
The Brief
Anushka, Spa, Salon & MedSpa aimed to grow their digital marketing, which required a shift from traditional media, ie. out-of-home marketing, direct mailers & print to target new clientelè for increased revenue. The team at Anushka needed a partner to help them tackle the following challenges of their new digital marketing initiatives:
- Accurately track new client bookings through their booking portal & phone calls from the various marketing campaigns.
- Increase the organic visibility of non-branded searches on Google.
- Increase new client revenue with organic search
- Build brand awareness through long form content
Our Solution
BWM began with a complete revamp of the Anushka website to ensure technical & on-page SEO was compliant with Google’s ranking factors. Specific pages were built that were relevant to both organic ranking factors & local search volumes.
After the website was ready, we worked to bring the most attention we could to the website and create awareness of the salon in the local area. We implemented a revamped content marketing initiative with blogs & link-building initiatives & a Local SEO campaign to ensure organic visibility on Google Maps.
Technical SEO
- Consulted & supported during the new website build.
- Audited & provided technical insights to dev agency.
Content Marketing
- Established various topic silos to increase organic traffic with long-form content to rank on the first page & drive organic traffic.
Link Building
- Placed Anushka within key publications in the beauty space.
- Developed a PR strategy that promoted skills and value rather than just focusing on selling.
Web Design & Dev
- Developed a more editorial, content-focused WordPress website
- U/X to help increase conversions for new client revenue
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Decrease In CPA
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Increase In Conversions
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Increase In Organic Traffic
A Word From The Client
"We have had a terrific relationship with BWM that has more than doubled my website traffic and dramatically impacted the number of new clients our business acquires through all digital platforms. I would highly recommend BWM to any business that is serious about growth."
Janice W.
CEO
The Results
BWM increased organic rankings for Anushka’s organic search landscape by 169% from 52,017 to 140,389 organic users. Focusing on generating brand awareness & introducing trends & tips for their target personas, we were able to reduce the cost per acquisition for new clients by $20, bringing the new client CPA to less than $10.
For the content marketing efforts, we wrote effective long-form content that ranked on Google with 167 1st-page results that positioned the company to the right target markets, while the new website provided the perfect opportunities to sell their services to the local market while continuing to build national brand awareness.
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