Google PPC & SEO Marketing For A Beauty Business
The amazing Anushka Spa, Salon & Cosmedical Centrè in City Place in West Palm Beach was ready to make some changes to their digital marketing in 2019 and into 2020.
Anushka Spa, Salon & Cosmedical Centrè
Blue Water Marketing was tasked with a full campaign incorporating a number of various digital marketing campaigns that included Web Design, SEO, Content Creation, Facebook Ads & Google Pay Per Click.
Anushka, Spa, Salon & Cosmedical Centrè aimed to grow their digital marketing, which required a shift from traditional media, ie. out-of-home marketing, direct mailers & print to target new clientelè for increased revenue. The team at Anushka needed a partner to help them tackle the following challenges of their new digital marketing initiatives:
- Accurately track new client bookings through their booking portal & phone calls from the various marketing campaigns.
- Increase the organic visibility of non-branded searches on Google.
- Adjust Google Ads bidding strategy & effectiveness based on keywords, device, geography and demographic to drive the highest qualified traffic.
- Utilize Facebook Ads to increase overall brand awareness in their location, as well as lead-generation for new clients to book a service.
BWM began with a complete revamp of the Anushka website to ensure techincal & on-page SEO was compliant with Google’s ranking factors. Specific pages were built that were relevant to both organic ranking factors, as well as Google Ads Quality-Score determinations.
After the website was ready, we worked to bring the most attention we could to the website and create awareness of the salon in the local area. We implemented a revamped Google Ads campaign, content marketing initiative with blogs & link-building initiatives & a Local SEO campaign to ensure organic visibility on Google Maps. The results of this campaign continue to be amazing, check out some of our KPI’s below
- Overall Organic Growth
- Lower CPC for Google Ads
- Increased New Clients From Facebook Ads
- Increase In Conversions From Google Ads
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