Local Pay Per Click Tips (Video)
Pay Per Click can be a costly form of marketing, whether on the local level or national level. Yes, PPC campaigns can be a very intimidating strategy on the local level. That’s because people don’t believe the cost can justify the return on investment.
PPC campaigns are time consuming to manage correctly, which is why there are huge marketing companies that ONLY manage Pay Per Click. Google makes so much money off of PPC because it works. Broken down in simple terms, you pay for the top 1-3 placements on Google. It’s almost like purchasing space on a billboard, but the only people seeing your ad, are searching for your product or service.
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Also, if you’re looking for a more detailed overview of Pay-Per-Click tips & trends, check out my blog here.
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