We Are A Content Marketing Company For B2C Businesses

Increase Leads, Sales & Brand Awareness With Content Marketing

Traffic Driving Content Marketing

Copy Writing

Our team of writers specialize in creating blog posts, eBooks, white-papers & long-form content to attract, engage & convert new customers.

Design

Our creatives specialize in planning and designing Infographics, blogs, data visualizations, infographics, social graphics & Illustrations.

Value Pieces

Lead generation has shifted to downloadable content from landing pages or your website. We create valuable eBooks, slideshares, reports, or presentations.

Drive Traffic With Content

Content Marketing Specialists

Looking to increase website traffic and get more leads?

We can help! Our team of experts knows how to write content that will rank high on Google, driving users to your website. Plus, our social media distribution will help you reach a larger audience quickly and easily.

You’ll see an immediate increase in website traffic and leads as soon as you start working with us. Plus, our content is always up-to-date and relevant to what your customers are searching for online. We know what it takes to rank high on Google – so you don’t have to worry about it.

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Content Marketing Sounds Good, But How Does It Work?

Content marketing programs to drive better lead acquisition, engagement, education, and nurturing for your business.

BWM helps B2B & B2C organizations improve how they use content to strengthen their buyer’s journey.

Content marketing is at the core of our lead generation practice. We act as a strategy and execution partner for content marketing.

We build, test, and optimize content marketing programs to drive qualified leads and sales opportunities

How Our Content Marketing Company & Our Writers Can Help Your Business.

As a full-service content marketing company, we help build demand, awareness, thought leadership, and conversions for B2B & B2C companies.

Our content marketing agency plans include strategy, creation, technology, tools, distribution, and measurement for driving results. We help organizations build agile and smart content engines that generate leads and sales.

Speak To Your Exact Clientele With Content:

We create content that speaks directly to your customers’ needs and separates our clients from their competitors. Our content marketing drive inquiries, qualified leads, awareness, and build thought-leadership within your industry.

Get Real Traffic To Your Website

We help businesses build, test, and optimize content marketing programs to drive qualified leads and sales opportunities. Content marketing is essential for a true, successful inbound marketing campaign.

Download Our Free Persona WORKBOOK To Find Your Perfect Customer

Content Marketing Agency: Our Process

We are a content marketing company that specializes in eCommerce growth, lead generation, inbound marketing, sales nurturing, and account-based marketing. We help build demand, awareness, thought leadership, and conversions for small to medium sized B2C companies.

Our content marketing programs include strategy, creation, technology, tools, distribution, and measurement for driving results. We help organizations build agile and smart content engines that generate leads and sales.

The foundation of a successful SEO campaign is high quality content. At BWM, we don’t do cookie-cutter campaigns; our unique approach ensures that each client gets personalized results based on their needs and customer base target audience. Our team creates new pieces for specific audiences at different stages in the buyer’s journey to turn readers into customers!

You need to put your customers first and foremost in order for them to be successful. That’s why we create content that is designed specifically with their needs at heart, while also being based on solid SEO principles so it can help you grow as an online business!

SEO isn’t just about rankings – high-quality posts play a vital role too. Our team knows how important this type of campaign really is when designing our client’s unique service offerings according to the different stages they progress through during each customer journey ̶ from finding out more information before buying all the way up till after purchase has been finalized (and whether or not there are post-purchase followups).

Struggling To Find Your Audience? DOWNLOAD Our Workbook!

Do you want to know who your perfect customer is?

We’re here to help. Our free persona workbook will show you how to find and speak with your ideal customer so that you can better understand their needs, pain points, and goals.

Don’t forget – Your perfect customer isn’t everyone – it’s just one person out there who has specific needs and wants. They’re waiting for a solution that YOU have to offer!

Download our free persona workbook today and start speaking with YOUR perfect customer today!

Create A Unique Content Marketing Strategy

The first step our content marketing team will take with your business is to craft a unique strategy. We will research your buyer’s persona, and learn more about your customers.

This will help us write content that appeals to them. In addition, we will develop a content calendar, allowing you to see what topics, target keywords & URLs we will be using for our content marketing strategy.

Finally, before publishing any deliverables, we will send all content to you in advance for you to approve.

Content Research

Our content marketing writers begin to research your keyword rankings, your top-engaged social media posts to craft content that will drive both engagement and traffic to your website, with the goal of increasing conversions.

We begin researching headlines & titles that we believe will rank on Google when people are searching for applicable terms.

Lastly, we identify market gaps & opportunities from competitive research to ensure that your content will rank above your competitors.

Once we receive approvals from you, our team of writers or designers move to the development phase of your written content, or visual content.

Content Marketing Development

Our content is professionally written, designed, edited, and published internally to produce consistent and quality content for your business that drives traffic to your website.

Imagine this, someone is searching for information about your products or services. They search on Google. What if your content was ranked #1? Well, now thousands of people are finding your business with content marketing.

The content that we develop will be unique to your business and published to your website for long term goals & brand awareness. All content will be published to a WordPress blog or similar CMS that will reach your target audience.

Content Reporting

Our content marketing team will send reports that will track the established conversion rates, generated leads & audience information each month to breakdown the performance of our services to establish long term growth for your business.

The main metrics we look at will be increased website traffic and time-on-site for each new user, or any other established KPI’s.

Additionally, we want to review how many new subscribers you have to your blog, how many people have contacted you, and how many people have scheduled a consultation, or purchased.

Content is the driving force behind brands today. It’s time to create content for your customers.

Increase Traffic With Content Marketing

How We Communicate: With Our Clients

Reporting Dashboard

All of our clients have access to real-time reporting through our custom dashboard to ensure transparency & ease-of-use for our clients.

Slack Communication

For real time interactions, we wanted to make it easier for our partners, so we've incorporated Slack into the mix.

Scheduled Reporting

For accountability of projects, timeliness & organization, we have scheduled reporting & strategy reviews.

Frequently Asked Questions

Results

What Type of Results Can I Expect?

The key performance indicators we look at for content marketing services consist of website traffic and performance on site. We will measure and evaluate these metrics monthly to optimize for conversions.

How Much Content Needs To Be Produced?

The volume of content, or blogs, published varies each business. The purpose of content marketing is to increase awareness, engagement, and website traffic. Therefore, the more content you create, the more opportunities you have to do this.

How Long Are The Blogs?

Our blogs vary in length, but the majority of pieces of content that are on Google’s first page are roughly 1,500-1,750 words. If you need newsletter or social media content, the length is far less.

Services & Working Together

Who Will Be Working On My Account?

You will be assigned a dedicated digital marketing specialist. This person is trained in content marketing and is likely to have experience working with clients similar to your industry. This person will be your main point of contact.

How Will You Learn My Business?

We will learn your business by sending you a questionnaire. Upon completion, we will schedule a kickoff call with you to discuss the questionnaire and any additional questions may have about your business. After the kickoff call, we will do more research and develop a strategy that is specific to your business.

How Will You Content That Fit My Business?

In the questionnaire, we learn more about your target audience and content preferences. In the strategy we develop for you, it will specify the email marketing approach that we will use for your business. If you approve this approach, we will start developing content for your business. You will have an opportunity to review all advertisements in advance before it is published.

Do I Have To Provide Your With Content For My Ads?

No, you do not have to provide us with content. However, if you have content, we are happy to use it.

Your digital marketing specialist can write unique content that fits your brand. We have access to stock photography, simple design software, as well as relevant news sources. We can use this to develop content to engage your audience.

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