eCommerce Search
Engine Optimization

Maximize Visibility, Grow Sales, and Outrank Competitors with Our Advanced SEO Solutions.

Why eCommerce Search Engine Optimization Matters for Your Online Success

Tired of being overshadowed in the competitive eCommerce world? Fear not, search engine optimization is your ultimate game-changer, catapulting your store to the top of Google, Bing, and other search engine rankings while crushing those pesky pain points. Here’s how SEO transforms your online business:

  • Customized keyword targeting: Our specialists dive deep into keyword research, identifying the main keyword and long tail keywords with the right keyword difficulty to use in every title tag and on the product pages, and use the perfect mix of keyword ideas that sets your products apart and leaves competitors trailing behind.
  • Expertly executed on-page optimization: We meticulously refine your site’s on-page elements, enhancing your search engine marketing ranking and attracting a flood of eager shoppers. We identify technical SEO issues and fix them.
  • Seamless navigation experience: Our team streamlines your landing pages and site architecture and navigation, crafting a user-friendly experience that keeps customers returning for more.
  • Mobile shopping domination: With mobile users on the rise, our specialists optimize your site for various devices, ensuring fast loading and easy navigation for a seamless mobile experience.
  • Unshakable credibility and trust: High organic search results solidify your store’s reputation, and Blue Water Marketing’s expertise makes sure shoppers choose you over the competition.

Our goal is to help your eCommerce store will soar to new heights, fueled by personalized SEO strategies that deliver unbeatable growth, increased brand recognition and search volume, and a competitive edge you can’t resist. We’re not like other SEO companies, so let’s embark on this journey together and make your online business the success story it deserves to be!

keyword research ideas at Blue water marketing
BWM team member working on client account

eCommerce Search Engine Optimization Services

At Blue Water Marketing, we believe in partnering with you to help your eCommerce store thrive. At our eCommerce SEO agency, we execute powerful Search engine optimization strategies and educate you on the essentials for lasting success. Let’s explore the key areas we’ll tackle together:

We’ll collaborate to master target keyword research, attract your target audience, and optimize your site to appeal to both search engines and shoppers. We will work hard to improve search results and increase search volume. As your partner, we’ll work on off-page SEO, build a solid backlink profile, and use social media to boost your online presence.

Our experts will share insights on technical SEO, resolving issues that impact your site’s performance and ranking. By using our trusted SEO tools, we will improve your Google search results and overall website traffic. Additionally, we’ll join forces to craft engaging content that captivates your audience and fosters brand loyalty that will eventually increase online sales.

We’re not just an SEO services provider—we’re your partner in success, committed to teaching and guiding you through the world of eCommerce search engine optimization SEO. So let’s work together to unlock your eCommerce website’s full potential and achieve the success it deserves!

eCommerce SEO Services


Ensuring that your website is built or updated with the User-Experience is key for SEO. Our team approaches U/X with your sales funnel in mind.

Website Optimization

We will work to optimize your website on the backend for Google bots.We repair incorrect tags, meta descriptions, Alt Text, add schema & site speed.


Identifying important keywords for your business that will generate revenue is our #1 goal. There's no sense ranking for a keyword that doesn't convert.


Our team works to increase the amount of valuable backlinks to your website. We provide outreach and link building for higher Google rankings.


Competitor research ranges from externally auditing manually and via tools to determine ranking factors of what is driving competitor websites.


Our team of copywriters and SEO specialists creates captivating content that resonates with both search engines and your customers.

Increase Visibility With eCommerce SEO Services

Mastering eCommerce SEO
Our Holistic Approach

Mastering eCommerce SEO requires a comprehensive and collaborative approach. Our holistic strategy encompasses every aspect of SEO, ensuring your online store rises above the competition and achieves long-term success. Here’s what our SEO services include to empower your business:

  • Collaborative keyword research: We partner with you to identify high-converting target keywords that attract your target audience and improve your site’s visibility on search engines.
  • On-page optimization: Our team fine-tunes your site’s content, meta tags, and headers to create an optimized and engaging user experience.
  • Off-page SEO enhancements: We work together to build a robust backlink profile and leverage social media platforms to boost your online presence and reach.
  • Technical SEO mastery: Our experts resolve performance-related issues, ensuring your site ranks higher and provides a seamless user experience.
  • Engaging content creation: We collaborate to craft compelling content that resonates with your audience and fosters brand loyalty.

Our holistic approach to eCommerce SEO fosters a strong partnership between your business and our team, unlocking your eCommerce website’s full potential and paving the way for lasting success. So let’s join forces and conquer the world of eCommerce together!

seo research at blue water marketing

eCommerce Growth In Action

Stop wasting time & energy on trying to get results with paid search, and begin focusing on your business. 

Bread & Butter Pickleball

We have helped Bread and Butter Pickleball achieve an impressive 5X return on ad spend (ROAS), driving substantial revenue and reaching their target audience effectively.

Skeleton Optics

Our expertise in Facebook ads, Google ads, website design, influencers, and Klaviyo, we have helped Skeleton Optics achieve significant growth and success.


Neuvana has experienced substantial growth in their online presence which resulted in increased visibility, higher organic traffic, and a steady influx of customers.
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Conducting In-Depth Technical Audits

We recognize that ranking on the top of search engines is crucial for the success of any eCommerce brand. To uncover and address any hidden issues, we perform comprehensive technical audits, identifying and resolving problems that could affect your site’s performance, search volume rankings, and search results in general. 

By tackling these challenges, we ensure an outstanding eCommerce experience for your customers and optimal visibility on search engines, setting your online store on the path to lasting prosperity.

Untangling the Technical Side of eCommerce SEO

Navigating the technical facets of eCommerce SEO can be challenging, but our team is here to demystify the process and refine your online store. We tackle the complexities of technical SEO by focusing on crucial elements like site speed optimization, mobile optimization, and schema markup implementation. 

Enhancing your website’s performance and search engine visibility creates an exceptional user experience, improved search rankings, and greater conversions. Let us decode the technical complexities of eCommerce SEO of your product pages and propel your store to unparalleled success with online sales.

Implementing Schema Markup for Rich Snippets

Schema markup is a powerful tool that helps search engines better understand your website’s content, leading to more informative and eye-catching search results. At Blue Water Marketing, we expertly implement schema markup for your eCommerce business, enabling rich snippets that showcase product details, ratings, and more to elevate the look of your product pages. 

By enhancing your search engine presence with these visually appealing and informative results, we drive increased click-through rates, attracting more potential customers to your online store and boosting your bottom line.

seo research at blue water marketing

Tracking documents

We use custom tracking documents to monitor and analyze your campaign's performance. These tools allow us to identify trends, opportunities, and areas for improvement, so we can make sure that your campaigns always stay ahead of the curve.

Standard Operating Procedures

Our team follows a set of procedures refined over time that generates consistent results across all our client accounts. Following these practices, we can duplicate success and continuously improve your eCommerce PPC campaigns.

Comprehensive Website Audit

We start with a thorough website audit to identify any technical issues, such as broken links, page speed optimization, and mobile-friendliness. This ensures that your website is optimized for search engines and provides a seamless user experience.

Keyword Research & Optimization

We conduct extensive keyword research to identify relevant and high-performing keywords for your eCommerce store. By optimizing your website's content, including product descriptions, category pages, and blog posts, we ensure that your website ranks higher for targeted keywords and attracts qualified organic traffic.

On-Page Optimization

Our team optimizes your website's on-page elements, including meta tags, headings, image alt tags, and URL structures. This helps search engines understand the relevance and context of your webpages, improving their visibility in search results.

Content Strategy & Creation

We develop a comprehensive content strategy tailored to your eCommerce store. Our team creates engaging and informative content, such as blog posts, product guides, and videos, to attract and engage your target audience. This content not only improves your website's visibility but also establishes your brand as an authority in your industry.

Link Building

We implement a strategic link building campaign to acquire high-quality backlinks from authoritative websites. These backlinks enhance your website's authority and improve its search engine rankings. Our team employs various tactics, including outreach, guest blogging, and content promotion, to secure relevant and valuable backlinks.

Ongoing Monitoring & Optimization

We provide detailed reporting through our custom real-time dashboards and maintain open communication with our clients through dedicated Slack channels. Thanks to this level of transparency, you can stay informed and confidently make data-driven decisions.

BWM Communication

Crafting Compelling Meta Tags and Headers

We work to create engaging and informative meta tags and headings that grab your audience’s attention and signal relevance to search engines. Crafting captivating titles, descriptions, and heading tags for your product pages, help improve click-through rates, increase organic traffic, and boost your store’s search rankings.

Well-crafted meta tags and headers catch potential customers’ eyes and guide them effortlessly through your store. This leads to a more enjoyable browsing experience, heightened engagement, and higher conversion rates. Trust us to make your website’s meta tags and headers work harder for you, capturing your audience’s attention and taking your eCommerce store’s online presence and success to the next level.

Hear From A Few Clients

Every eCommerce business is unique and requires a customized approach to achieve its full potential.

Therefore, to cater to the diverse needs of our clients, we offer an extensive range of eCommerce PPC services designed to drive growth and success.

Optimizing Images for Faster Load Times and Improved SEO

Delivering an exceptional user experience is essential. Our team is adept at optimizing images for quicker load times and improved SEO, ensuring a smooth and enjoyable browsing experience for your customers. In addition, by compressing and fine-tuning your visuals without sacrificing quality, we enhance your website’s performance, leading to better organic search rankings and increased engagement.

Embrace the advantages of streamlined images that load swiftly and bolster your site’s SEO. Delight your customers with seamless navigation and rapid load times, contributing to higher conversion rates and a thriving store. Allow our team to refine your images, elevating your online presence and fueling your brand’s success.

blue water marketing creative review
Keyword research - SEO Packages

Expand Your Reach with Off-Page SEO for eCommerce Stores

Off-Page SEO is essential for extending your brand’s reach and authority beyond your website. Our team expertly employs off-page SEO tactics. 

Embrace the benefits of a comprehensive eCommerce off-page SEO approach, unlocking growth opportunities for search results and increased exposure. With our off-page SEO expertise, let us elevate your brand’s reputation and secure a competitive edge in the bustling online marketplace.

Cultivating a Strong Backlink Profile

A complete backlink profile is vital for boosting your eCommerce store’s search engine rankings and online trustworthiness. Our team prioritizes securing top-notch, relevant backlinks from respected sources that convey reliability and proficiency to search engines and users alike. 

By utilizing tactical partnerships, guest posting, and various link-building methods, we position your brand as a key player in your industry, driving increased organic traffic and heightened visibility.

Experience the advantages of a solid backlink profile as we reinforce your eCommerce store’s credibility and online footprint. Rely on our team to create a diverse and valuable collection of links that thrust your brand to the top of search engine results and draw in your desired audience.

facebook ads at blue water marketing

eCommerce Content Marketing Build Loyalty and Boost Sales

As eCommerce business owners, you know how important it is to build lasting relationships and drive conversions. Our team is here to help you craft engaging, valuable content that speaks directly to your target audience, showcasing your brand’s expertise and what sets you apart from the competition. 

Using a mix of content formats like blog posts, videos, infographics, and social media updates, we create a tailored content marketing strategy to achieve your store’s specific goals.

Experience the impact of eCommerce content marketing as we help you build brand loyalty and keep your customers engaged. Trust our team to develop a custom content plan that informs, entertains, and turns casual visitors into loyal customers, propelling your brand’s growth and long-term success.

Increase Visibility With eCommerce SEO Services

Discovering Profitable Opportunities with Commerce Keyword Research

For store owners, conducting thorough keyword research is crucial for attracting the right customers and improving website performance and search results. Our team focuses on eCommerce keyword research, pinpointing high-value search terms that align with your target audience’s needs and your store’s products. 

By discovering these critical opportunities, you can optimize your website content, ad campaigns, and overall marketing strategy to attract targeted traffic, enhance visibility, and promote conversions.

Understanding the significance of strategic keyword research can help you navigate the competitive online landscape and position your brand effectively. By identifying search terms that resonate with your customers, you can support your store’s growth and establish your brand as a leader in your industry.

eCommerce-SEO-Agency-Results-blue water marketing
blue water marketing team working together

Intuitive Site Structure for Enhanced User Experience

A well-planned site structure is essential for eCommerce stores, as it directly influences user experience, search engine performance, and customer loyalty. We work closely with your team to develop and refine site structures that simplify navigation, allowing customers to discover and engage effortlessly with your store’s products and services.

Our collaborative approach ensures that your website’s organization aligns with your business objectives and target audience’s preferences. We combine our expertise with your team’s insights to establish a coherent hierarchy, organizing content in a manner that is both accessible for users and appealing to search engines. 

Together, we carefully consider elements such as URL structure, internal linking, and breadcrumbs to ensure a smooth browsing experience while helping search engines to comprehend and index your site effectively.

The Mobile-First Approach: Optimizing eCommerce SEO for Mobile Users

As more customers turn to mobile devices for online shopping, adopting a mobile-first approach for eCommerce SEO is vital to staying competitive and capturing a growing market. We work closely with your team to optimize your store’s SEO strategy for mobile users, ensuring your website is responsive, fast-loading, and user-friendly on all devices.

Our collaborative approach to mobile-first optimization combines your team’s industry knowledge with our SEO expertise. We prioritize mobile usability, focusing on page speed, site design, and content optimization to create a seamless browsing experience for customers on the go. 

Let’s embrace a mobile-first mindset and tap into the potential of a rapidly expanding customer base. Our expertise in mobile optimization and your team’s insights will enable your store to deliver an exceptional shopping experience across devices, leading to higher customer satisfaction, engagement, and, ultimately, increased sales.

web design mockup
blue water marketing seo

Harnessing the Power of eCommerce SEO Tools and Analytics

Leveraging the right eCommerce SEO tools and analytics is crucial for understanding your store’s performance and making data-driven decisions to enhance its online presence. We believe in forming a close partnership with your team to harness the power of these tools, providing valuable insights to optimize your store’s SEO strategy. Using the right SEO tools, we identify growth opportunities and monitor progress in a personalized manner.

Our team uses industry-leading tools to analyze your store’s performance metrics, such as keyword rankings, organic traffic, and conversion rates. By collaborating with your team, we can understand your unique needs and objectives, identify trends, pinpoint areas for improvement, and tailor our optimization efforts accordingly.

Embrace a data-driven approach to eCommerce SEO, where our personal touch and partnership with your team make all the difference. Our expertise in utilizing cutting-edge tools and analytics, combined with your team’s insights, will help you make informed decisions and drive continuous improvement, ensuring your eCommerce store achieves long-term success in an increasingly competitive market.


Learning from the Competition: Analyzing Your Rivals

Keeping an eye on your competition is essential in the eCommerce SEO landscape, as it helps you discover untapped opportunities and devise strategies that distinguish your store from the rest.

By examining your competitors’ online strategies, we identify their strong points, weak spots, and approaches to keyword usage, content promotion, and backlink acquisition. Equipped with this information, we team up with your team to seize discovered opportunities and craft a customized plan that propels your store to the forefront of your industry.

With our team and yours, we’ll work together to gain valuable insights from your competitors, positioning your store to excel in the dynamic eCommerce environment.

Analytics results for SEO best practices

Tracking Progress and Adapting with Performance Metrics

Monitoring your store’s performance and adapting your eCommerce SEO strategy based on data is essential for long-term success. We partner with your team to track progress using key performance metrics, allowing us to make informed adjustments and continuously optimize your online presence.

Together, we analyze vital metrics such as organic traffic, keyword rankings, and conversion rates to gauge the effectiveness of our off-page SEO and on-page SEO efforts. 

By closely monitoring these performance indicators, we can identify areas of improvement, capitalize on successful tactics, and fine-tune your strategy to ensure ongoing growth and scalability and ensure you’re on top of any organic search.

Increase Visibility With eCommerce SEO Services

How We Communicate
With Our Clients


Reporting Dashboard

All of our clients have access to real-time reporting through our custom dashboard to ensure transparency & ease-of-use for our clients.



For real time interactions, we wanted to make it easier for our partners, so we've incorporated Slack into the mix.


Scheduled Reporting

For accountability of projects, timeliness & organization, we have scheduled reporting & strategy reviews..

Speak To An Account Manager Today

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