eCommerce Google
Shopping Ads

We Empower Brands to Maximize Growth, Conversions, and Reach with Google Shopping.

Boost Your Ecommerce Success with Google Shopping Ads

At our Google Shopping Growth Agency, we possess an acute awareness of the challenges faced by direct-to-consumer eCommerce brands.

As a distinguished Google Partner, we possess the requisite tools and expertise to serve as your unwavering companion on the path to unparalleled excellence.

With an unwavering commitment to your success, we shall deftly navigate the intricate realm of online advertising, leveraging our proprietary ROAS calculators to ensure profitability and resounding success in captivating your target audience. 


Unlock Your eCommerce Potential with Personalized Google Shopping Ads Management

As a certified Google Partner agency, our commitment lies in delivering tailor-made management solutions that precisely align with your distinct eCommerce requirements.

We dedicate ourselves to comprehending the core objectives of your business, establishing essential break-even and profitability benchmarks, devising customized advertising strategies to foster growth, and positioning your brand as the ultimate protagonist in capturing potential customers.

Our exclusive focus on working with direct-to-consumer (DTC) eCommerce brands ensures optimal return on ad spend (ROAS) while placing a strong emphasis on addressing the distinctive challenges and promising opportunities that your brand encounters.

Shopping Ads Services

Targeting Refinement

We analyze and optimize your targeting settings, including geographic targeting, device targeting, and audience segmentation.

Product Group Structuring

We optimize your product data feed to ensure accurate and comprehensive information, maximizing visibility and relevance for your products on Google Shopping.

Feed Management

We fine-tune your product data feed, ensuring accurate and comprehensive information to enhance the visibility and relevance of your products.

Negative Keywords

We identify and exclude irrelevant or underperforming search terms through comprehensive negative keyword research, refining your campaign's targeting and improving its efficiency.

Product Title Optimization

We optimize your ad creative elements, including titles, descriptions, and product images, to enhance the visibility and click-through rates of your Shopping ads.

Dynamic Remarketing

We leverage Google's powerful remarketing capabilities to re-engage potential customers who have previously interacted with your products, increasing conversion rates and repeat purchases.

Boost Your Sales With Google Shopping

Custom Google Shopping & Performance Max for eCommerce Success

Our specialized services in Google Shopping & Performance Max Management have been created to help grow your eCommerce brand. We work closely with you to devise targeted campaigns that perfectly align with your vision and yield tangible outcomes. 

Throughout the campaign journey, we diligently monitor your campaigns, make data-driven adjustments, and harness all available tools to optimize your brand’s visibility in the ever-evolving digital landscape. 

Our commitment lies in delivering exceptional ad performance and fostering enduring customer relationships, as we wholeheartedly strive to fuel the prosperity of your eCommerce brand.


eCommerce Growth In Action

Stop wasting time & energy trying to get results on your own, and begin focusing on your business. 

Bread & Butter Pickleball

We have helped Bread and Butter Pickleball achieve an impressive 5X return on ad spend (ROAS), driving substantial revenue and reaching their target audience effectively.

Skeleton Optics

Our expertise in Facebook ads, Google ads, website design, influencers, and Klaviyo, we have helped Skeleton Optics achieve significant growth and success.


Neuvana has experienced substantial growth in their online presence which resulted in increased visibility, higher organic traffic, and a steady influx of customers.
Blue Water Marketing team collaborating

Discover the Benefits of Google Shopping Ads for Ecommerce

Unleash the potential of Google Shopping Ads to elevate your eCommerce store. We harness our expertise to develop attention-grabbing ads that entice new customers, grant you a competitive edge, drive conversions, and generate substantial revenue growth.

With an acute comprehension of your target audience and product offerings, we will create high-impact campaigns and advertising strategies that capture the distinctive allure of your brand and forge enduring connections with customers. 

Prepare for a paradigm shift in your eCommerce venture as Google Shopping Ads emerge as a game-changing force. These visually captivating and product-centric advertisements position the front and center of your offering in search results, attracting new customers and propelling sales to unprecedented heights.

Our dedicated team will labor assiduously alongside you to optimize your campaigns, ensuring seamless alignment with your business objectives and advertising strategy. We strive to reach your coveted audience, ensnare potential customers, and maximize your return on ad expenditure.

Allow us to navigate the intricate landscape of Google Shopping Ads, unleashing their full potential to revolutionize your eCommerce enterprise. By leveraging our profound expertise and cutting-edge techniques, we will engineer an advertising journey that propels your business to new horizons of success. Join forces with our Google Partner agency and witness the transformative power of Shopping Ads in action.

Remember, your eCommerce voyage holds immense potential, and Google Shopping Ads are the catalysts that will fuel your ascent to unparalleled heights of prosperity.

Detailed Ad Account Audit

Our comprehensive auditing process ensures that your campaigns are primed for greatness. We’ll evaluate every aspect of your ad account, identifying areas for improvement and providing actionable recommendations to attract new customers and drive sales.

300-Row Proprietary Google Sheet Analysis

Utilizing our proprietary 300-row Google Sheet, we’ll thoroughly examine each element of your ad account, including:

  • Account structure and organization
  • Campaign and ad group settings
  • Targeting settings and audience segmentation
  • Bidding strategies and budget allocation
  • Ad creatives, messaging, and extensions
  • Product feed quality and optimization
  • Conversion tracking and attribution
  • Performance metrics and KPIs
  • Competitor analysis and benchmarking

This granular approach enables us to identify opportunities for optimization, ensuring that your campaigns deliver the best possible results.

BWM team member working diligently on client account

Our Expertise in eCommerce PPC Management

We use a unique combination of proprietary tools, processes, and advanced tracking techniques, making our expertise unparalleled in eCommerce PPC management.

We pride ourselves on being able to deliver consistent, high-quality results for your online store, and here’s how we work together to accomplish your goals.

Our comprehensive services include Google Ads, Google Shopping Ads, Microsoft Advertising, and social media advertising across platforms like Facebook and Instagram.

We will make sure that the right audience is reached by your brand’s message at the right time, and this generates impressive results in terms of your traffic, conversions, and revenue growth.

A Collaborative 30-Day Onboarding Journey

Our team will guide you through every step of the onboarding process, ensuring a seamless transition and laying the groundwork for a successful partnership. By following our clearly defined SOPs, we're able to move quickly and effectively.

Weekly Check-ins and Transparent Communication

Throughout the 30-day onboarding process, we'll schedule weekly check-ins to discuss progress, address any concerns, and maintain open lines of communication. We believe that strong partnerships are built on trust and transparency, and we're committed to keeping you informed every step of the way.

Goal-Setting for Long-Term Success

During the onboarding process, we'll work together to establish clear goals for your marketing campaigns. By setting benchmarks, we can ensure that our strategies are aligned with your business objectives and that we're working towards a shared vision of growth.

Measurable Objectives

Our team utilizes research based insights to inform our goal-setting process, ensuring that we're making decisions based on solid evidence. By focusing on measurable objectives, we can track your account progress and make adjustments as needed to keep your campaigns on the path to greatness.

Launching Your Google Shopping Ads

Once we've completed the onboarding process, we'll be ready to launch your Shopping Ads campaigns, utilizing new product listing ads or PLAs. Our team will have a deep understanding of your products, goals, and target audience, allowing us to create and execute campaigns that drive results.

Ready for Liftoff

With a strong foundation in place and a shared understanding of your goals, we're confident that our Google Shopping Ads campaigns will help propel your ecommerce company to new heights. Together, we'll celebrate your successes and work tirelessly to support your continued growth.


Crafting High-Performance Shopping Ads Campaigns

Our team of experts is dedicated to building high-performance advertising account that drive results for your eCommerce company. We employ a range of proven strategies and tactics to help you gain better control over your ads, maximize your return on ad spend, and achieve your goals.

Dividing Campaigns for Precision Management

We understand the importance of granular control when it comes to managing your ad account. By dividing your campaigns into smaller, focused segments, we can more effectively target specific audiences, optimize bids, and allocate resources for maximum impact.

Hear From A Few Clients

Here's What Some Clients Have To Say

Shopping Management & Optimization

Implementing Negative Keywords

Negative keywords play a crucial role in refining your targeting strategy, ensuring that your ads are only displayed to the most relevant customer. Our team carefully analyzes search query analytics to identify and implement negative keywords, minimizing wasted ad spend and improving overall campaign performance.

Evaluating Campaign Performance

Regular performance evaluations are essential for understanding the effectiveness of your Google Shopping Ads campaigns. Our team will closely monitor and analyze key performance indicators, such as click-through rates, conversion rates, and return on ad spend, to identify areas for improvement and inform our optimization strategies.

Blue Water Marketing team member reviewing google ad results
google shopping at BWM

Leverage The Power Of Google Shopping

We’re committed to continually refining and improving your Google Shopping Ads campaigns. Through A/B testing, we can compare different ad variations, targeting options, and bidding strategies to determine what works best for your company. This approach enables us to make informed decisions that drive better results over time.

Our team is dedicated to the ongoing successful performance of your Google Shopping Ads campaigns, which is why we offer 24/7 monitoring. By keeping a close eye on your campaigns, we can quickly identify and address any issues, capitalize on emerging opportunities, and maintain optimal performance at all times.

The digital marketing landscape is constantly evolving, and so are your ads. Our team will continually adjust and refine your ad account to respond to changing market conditions, customer behaviors, and industry trends. Through ongoing optimization, we’ll ensure that your campaigns continue to deliver strong results and drive growth for your eCommerce company.

Generate More Sales With Shopping Ads

Our Commitment to Your Success

Ready to boost your eCommerce sales? A well-optimized Google Shopping campaign can be a game-changer for your business. These six steps are the rules we follow to create and manage a successful Google Shopping campaign that drives relevant traffic and increases your conversions.

google ads report
BWM reporting

1. Product Feed Optimization

In the first step, we focus on optimizing your product feed to maximize its impact. We dive deep into the details, crafting compelling product titles and descriptions that highlight the unique selling points of your products. 

We ensure that your feed is accurate, complete, and optimized with relevant attributes such as product type, brand, and condition. Our goal is to make your products highly visible and easily searchable for potential customers. 

By fine-tuning the feed, we enhance the relevancy and quality of your ads, increasing the likelihood of attracting qualified clicks and conversions.

2. Campaign Structure and Settings

Next, we meticulously set up your campaign structure and fine-tune the settings to align with your business goals. We create separate campaigns based on product categories, brands, or attributes, allowing us to have more control and customization. 

By segmenting your products strategically, we can tailor our bidding and optimization strategies for specific subsets of products. Additionally, we optimize campaign settings such as bidding strategy, ad scheduling, geographic targeting, and device preferences to ensure your ads are reaching the right audience at the right time. 

With a well-structured and optimized campaign, we maximize the reach and relevance of your ads, driving higher click-through rates and conversions.

3. Product Grouping and Organization

To further optimize your campaign, we focus on organizing your products into meaningful groups based on similar attributes, such as category, brand, or price range.

This allows us to customize our bidding and optimization strategies for specific subsets of products, enabling us to allocate your budget wisely and prioritize your advertising efforts based on performance. By grouping products strategically, we can create more targeted and compelling ad copy, increasing the relevance and clickability of your ads.

Our goal is to ensure that your products are presented in the most enticing and effective manner, driving higher engagement and conversions.

4. Bid Management and Optimization

Our experienced team takes charge of bid management to ensure optimal performance and cost efficiency. We implement smart bidding strategies, leveraging data and automation to optimize your bids based on historical performance, competitor activity, and user behavior. 

By closely monitoring key metrics such as click-through rates, conversion rates, and return on ad spend, we make data-driven bid adjustments to maximize your ad exposure and drive the highest possible ROI. 

Our goal is to strike the right balance between bid management, product profitability, competition, and conversion rates, ensuring that your ads consistently deliver impressive results.

Google Ads strategy
Keyword research at BWM

5. Negative Keyword Management

In order to refine the targeting of your Google Shopping ads, we proactively manage negative keywords. We regularly review search terms and identify negative keywords to exclude irrelevant or low-converting traffic.

By constantly refining our targeting, we ensure that your ads are shown to the most relevant audience, increasing the likelihood of attracting qualified clicks and conversions.

Our team analyzes search term reports, customer feedback, and industry insights to identify negative keywords that can enhance your campaign performance and reduce wasted ad spend.

6. Performance Monitoring and Optimization

Continuous monitoring and optimization are essential for the success of your Google Shopping ads. Our team closely monitors your campaign’s performance and tracks key metrics to gain valuable insights. 

We analyze impressions, clicks, click-through rates, conversion rates, and return on ad spend (ROAS) to measure the effectiveness of your ads. We leverage advanced analytics tools and platforms to gain a deeper understanding of user behavior and make data-driven optimizations. By continuously testing strategies, ad variations, and landing pages, we fine-tune your campaign to achieve better results over time. 

Our goal is to deliver ongoing improvements and exceed your expectations, ensuring that your Google Shopping ads continue to generate a strong return on investment.

Accurate Conversion Tracking

We know you have a vision for your eCommerce business, and we’re here to help you achieve it. That’s why we place great emphasis on accurate conversion tracking.

By setting up and monitoring the right performance indicators, we can optimize your campaigns, identify growth opportunities, and drive better results for your business. When you partner with us, you can trust that we’re working tirelessly to help you reach your goals.

Cutting-Edge Google Analytics Implementation

In the fast-paced world of eCommerce, staying ahead of the curve is crucial. That’s why we’re committed to using cutting-edge tools like Google Analytics 4 (GA4) to help you make informed decisions. 

By implementing GA4 for your business, you’ll have access to advanced insights and a deeper understanding of your customers’ behavior. Together, we’ll leverage this powerful tool to fuel your business growth.

Google Ads at BWM

Ready To Dominate with Google Shopping Ads

How We Communicate
With Our Clients


Reporting Dashboard

All of our clients have access to real-time reporting through our custom dashboard to ensure transparency & ease-of-use for our clients.



For real time interactions, we wanted to make it easier for our partners, so we've incorporated Slack into the mix.


Scheduled Reporting

For accountability of projects, timeliness & organization, we have scheduled reporting & strategy reviews..

Speak To An Account Manager Today

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