Google Search Ads
For DTC eCommerce Stores

We help brands of all sizes grow faster, think bigger, and convert better with paid advertising.

Boost Your Online Store's

We partner with eCommerce brands to help them achieve outstanding results with expertly managed Google Search Ads. 

Our team of certified Google Ads professionals understand the unique challenges and opportunities associated with promoting eCommerce businesses online and online advertising. 

By leveraging our expertise and employing advanced search ads strategies, we help you maximize your return on ad spend (ROAS) and drive sustainable growth for your eCommerce store, always getting the best search engine results.

ppc agency
BWM team member working on Ads account

Premier Google Ads Agency for eCommerce Businesses

As a leading Google Ads agency for eCommerce businesses, we pride ourselves on delivering customized solutions and advertising strategies that drive tangible results. 

Our approach to Google Search Ads is grounded in a deep understanding of your business goals and target audience, ensuring that your ad campaigns are tailored to your specific needs and that our advertising strategy is built specifically for your paid ads goals.

To achieve this, we offer custom live reporting that allows you to monitor your paid ads performance in real-time, providing complete transparency and enabling data-driven decision-making. In addition, our focus on results-based strategies ensures that your ad campaigns are optimized to deliver the highest possible ROAS. 

Furthermore, our margin calculators help you make informed decisions about your advertising budget and strategy, ensuring that your eCommerce advertising remains profitable and drives long-term success for your eCommerce store.

Paid Search Services

Keyword Research and Analysis

We identify the most relevant and high-converting keywords in your industry, ensuring that your ads are targeting the right audience and driving qualified traffic to your website.

Conversion Tracking and Analytics

To measure the success of your Google Search ads, it's crucial to have proper conversion tracking and analytics in place. We set up and monitor conversion tracking to provide valuable insights into the performance of your campaigns.

Ad Copy Creation and Optimization

Crafting compelling and persuasive ad copy is crucial for capturing the attention of potential customers. Our team specializes in creating engaging ad copy that not only grabs the user's attention but also compels them to click.

A/B Testing
and Experimentation

We continuously improve the performance of your Google Search ads by conducting A/B tests and experiments. We test different ads, landing page elements, and call-to-action strategies to identify the most effective combinations.

Page Optimization

A well-optimized landing page can significantly impact the performance of your Search ads. We optimize your landing pages to provide a seamless U/X, improve load times, and align with intent.

Campaign Management

Our team takes care of every aspect of your Google Search ad campaigns. From campaign setup to ongoing management and optimization, we ensure that your ads are performing at their best to deliver growth for your store.

Increase Sales With eCommerce Google Search Ads

Customized Google Search Strategies for eCommerce Success

Our custom Google Search Ad strategies are designed to cater specifically to the needs of your eCommerce store. We thoroughly analyze your current online presence, target audience, and competitors. This allows us to identify areas of opportunity and develop a tailored and effective eCommerce advertising strategy that maximizes your eCommerce advertising potential for success.

By leveraging our expertise, cutting-edge tools, and techniques, we create campaigns that effectively target high-converting keywords, maximize your reach, and drive quality traffic to your eCommerce store.

We continuously monitor and optimize your campaigns based on real-time data and insights to ensure ongoing success. We actively monitor your Google Analytics profile and refine your keyword targeting, adjust bidding strategies, and optimize ad creatives to improve your ad performance, increase your ROAS, and maintain a competitive edge in the eCommerce advertising market. 

Our commitment to providing personalized, data-driven strategies ensures that your Search Ads consistently deliver exceptional results and support the long-term growth of your online store.

Google Shopping Vs. Google Search for ecommerce

eCommerce Growth In Action

Stop wasting time & energy on trying to get results with paid search, and begin focusing on your business. 

Bread & Butter Pickleball

We have helped Bread and Butter Pickleball achieve an impressive 5X return on ad spend (ROAS), driving substantial revenue and reaching their target audience effectively.

Skeleton Optics

Our expertise in Facebook ads, Google ads, website design, influencers, and Klaviyo, we have helped Skeleton Optics achieve significant growth and success.


Neuvana has experienced substantial growth in their online presence which resulted in increased visibility, higher organic traffic, and a steady influx of customers.
Google Ads at BWM

Comprehensive Campaign Setup and Management

Our team of Google Ads experts offers end-to-end campaign setup and management services for eCommerce businesses. From creating well-structured eCommerce advertising strategies, ad campaigns, and ad groups to setting up conversion tracking and analytics, we ensure that your campaigns are set up for success from day one. 

By implementing industry best practices and applying our extensive experience, we create a solid foundation for your campaigns, enabling you to achieve your desired results efficiently and effectively.

Beyond the initial setup, our comprehensive eCommerce advertising management services include ongoing monitoring, optimization, and performance analysis. We diligently track the performance of your ads, adjusting targeting, bids, and budgets as needed to maximize your ROAS and ensure optimal campaign performance.

Our proactive approach to campaign management allows us to quickly identify and capitalize on opportunities, driving continuous improvement and delivering consistent results for your eCommerce business.

Expert Keyword Research and Bidding Strategies

A well-researched and carefully selected set of keywords is at the core of every successful eCommerce advertising campaign. Our team of Google Ads specialists analyzes advanced tools and techniques to conduct in-depth keyword research, identifying high-converting keywords that align with your target audience’s search intent. As a result, we help maximize your visibility and attract qualified traffic to your online store.

To complement our expert keyword research, we develop and implement strategic bidding strategies for your online ads that maximize your ad budget and drive the best possible results. 

By continuously monitoring keyword performance and adjusting bids based on real-time data, we ensure that your ads remain competitive and achieve the highest possible ad positions, leading to increased click-through rates and improved ROAS.

Blue Water Marketing strategy planning
Blue Water Marketing team collaborating

Targeted Ad Copy and Compelling Ad Creatives

The success of your Google Ads campaign relies heavily on the quality of your ad copy and creatives. 

Our experienced copywriters and designers work closely with you to create targeted, compelling ad copy and visually engaging ad creatives that resonate with your target audience and drive clicks, conversions, and sales. By combining persuasive messaging with eye-catching visuals, we help you stand out in the crowded eCommerce landscape and capture the attention of potential clients.

In addition to crafting high-quality ad copy and creatives, we continuously test and optimize your ads to ensure they deliver maximum results. Through ongoing A/B testing and data-driven analysis, we identify the most effective combinations of headlines, descriptions, and images that drive the highest engagement and conversion rates. 

This commitment to continuous improvement ensures that your campaigns remain compelling and competitive, going long-term success for your eCommerce business.

Tracking documents

We use custom tracking documents to monitor and analyze your campaign's performance. These tools allow us to identify trends, opportunities, and areas for improvement, so we can make sure that your campaigns always stay ahead of the curve.

Standard Operating Procedures

Our team follows a set of procedures refined over time that generates consistent results across all our client accounts. Following these practices, we can duplicate success and continuously improve your eCommerce PPC campaigns.

Google Analytics 4 tracking

We implement advanced Google Analytics 4 tracking techniques to make sure every dollar you invest in your paid search campaigns is accounted for. We make data-driven decisions to maximize your return on investment and achieve your business goals by accurately tracking your spend.

Custom campaign creation

We design and launch PPC campaigns created specific to your unique business goals and objectives. We make sure that the campaigns perform at their best and drive conversions and revenue with our ongoing optimization process driving conversions and revenue.

Advanced targeting and keyword research

We utilize sophisticated techniques and comprehensive analysis to reach your ideal customers at the right time.

Compelling ad creative and copywriting

Our skilled copywriters and designers work together to craft engaging and persuasive ads that will capture your targeted audience's attention and drive conversions.

Landing page optimization

We optimize your landing pages to provide a seamless and engaging user experience, which will maximize conversion potential and turn your clicks into customers.

Transparent reporting

We provide detailed reporting through our custom real-time dashboards and maintain open communication with our clients through dedicated Slack channels. Thanks to this level of transparency, you can stay informed and confidently make data-driven decisions.

Google ads with Blue water Marketing

ROI-Focused Google Ads Campaigns for eCommerce

Our eCommerce campaigns are meticulously crafted to yield a substantial return on investment. We give utmost importance to the following pivotal aspects:

  • Precision in targeting highly converting keywords that drive sales: Our approach involves identifying and leveraging specific keywords that have proven to generate remarkable sales figures. By aligning our strategy with these high-converting keywords, we can optimize the effectiveness of our campaigns.
  • Implementation of cost-effective bidding strategies to maximize your ad budget: We understand the significance of making the most out of your advertising budget. To achieve this, we employ astute bidding strategies that allow us to optimize your investment and generate the highest possible return.
  • Optimization of ad copy and creatives to enhance click-through and conversion rates: Our team of experts is adept at crafting compelling ad copy and visually captivating creatives. By tailoring these elements to resonate with your target audience, we can significantly improve click-through rates and increase conversions.
  • Constant monitoring and adjustment of campaigns based on data-driven insights: We are committed to delivering optimal results for your eCommerce endeavors. Through rigorous monitoring and analysis of campaign performance, we gather valuable data-driven insights. These insights guide us in making real-time adjustments to maximize campaign effectiveness.
  • Utilization of conversion tracking and analytics for measurement and optimization: To gauge the success of our campaigns, we employ robust conversion tracking mechanisms and in-depth analytics. These tools provide us with accurate measurements of our achievements and serve as a foundation for further optimization efforts.

We take pride in our meticulous approach to eCommerce campaigns. Our unwavering dedication to employing cutting-edge strategies, continuous monitoring, and data-driven optimization ensures that your business experiences the utmost success in the online marketplace.

Hear From A Few Clients

Here's What Some Clients Have To Say

Industry-Specific Expertise in eCommerce Advertising

Our team possesses extensive expertise in eCommerce advertising, enabling us to deliver exceptional outcomes across diverse industries. We dedicate ourselves to the following objectives: 

Comprehending the distinctive challenges and prospects of your store, our understanding of industry trends and consumer behavior to inform campaign strategies, identifying industry-specific keywords and targeting options that drive impactful results, writing captivating ad copy and innovative creatives that resonate with your target audience, and continuously staying abreast of the latest industry advancements to maintain a steadfast competitive edge.

  • Understanding the unique challenges and opportunities of your specific industry
  • Leveraging our knowledge of industry trends and customer behavior to inform campaign strategies
  • Identifying industry-specific keywords and targeting options that drive results
  • Crafting compelling ad copy and creatives that resonate with your target audience
  • Continuously staying up-to-date with the latest industry developments to maintain a competitive edge
Blue Water Marketing team discussing strategies

Google Shopping Campaigns for eCommerce Brands

Google Shopping campaigns are a powerful way to showcase your products and attract potential customers actively searching for items like yours. Our team of Google Ad specialists has extensive experience in creating and managing Google Ad campaigns for eCommerce brands, ensuring that your products are prominently displayed and easily discoverable by potential clients.

Our comprehensive approach to Google campaigns includes the following:

  • Setting up and optimizing product data feeds to ensure accurate and up-to-date information.
  • Implementing effective bidding strategies to maximize ad visibility and ROAS
  • Creating and managing well-structured shopping campaigns that align with your business goals
  • Utilizing advanced targeting and segmentation techniques to reach relevant audiences
  • Monitoring and optimizing campaign performance to drive continuous improvements and maximize results, increasing online sales

Remarketing and Dynamic Remarketing Campaigns

Remarketing and dynamic remarketing campaigns are essential components of a comprehensive eCommerce advertising strategy. These campaigns enable you to re-engage potential customers interacting with your website or products through the Google search network, increasing online sales and boosting lifetime value.

Our Google Ads experts specialize in creating highly targeted remarketing and dynamic remarketing campaigns that drive results.

  • Analyzing user behavior and segmenting audiences based on their interactions with your website or landing pages
  • Developing personalized ad copy and creatives that resonate with your target audience
  • Implementing dynamic remarketing campaigns that showcase relevant products to potential customers
  • Employing advanced targeting and bidding strategies to maximize ad visibility and engagement
  • Monitoring and optimizing campaigns to improve performance and increase return on ad spend
Google Ads with BWM
blue water marketing discussing strategy with client

Transparent Communication and Collaboration

Effective communication and collaborative efforts play an indispensable role in your digital marketing endeavors. Our team is fully dedicated to the following core principles, which are pivotal to ensuring a seamless and fruitful partnership:

  • Establishing Transparent Channels of Communication:
    We believe in setting up unambiguous conduits for information exchange and maintaining regular check-ins. By fostering a clear line of communication, we aim to keep you well-informed about every aspect of your eCommerce marketing campaigns.
  • Engaging in Close Collaboration: Our team believes in working closely with you to grasp your specific goals and expectations pertaining to eCommerce marketing. By developing a comprehensive understanding of your unique requirements, we can tailor our strategies to align with your vision.
  • Providing Timely Updates on Performance and Optimization: We are committed to keeping you abreast of the progress and performance of your marketing campaigns. Our timely updates will enable you to gauge the effectiveness of our efforts and make informed decisions about optimizing your digital presence.
  • Actively Seeking and Incorporating Your Feedback: Your input is invaluable to us. We actively seek your feedback, listen to your suggestions, and integrate them into our strategies. By embracing your insights, we can refine our approach and ensure that your vision is realized.
  • Ensuring Your Involvement in the Decision-making Process: We believe in empowering you as an integral part of the decision-making process. Your expertise and perspective matter to us. We will always keep you involved and well-informed so that together, we can make informed choices and drive the success of your campaigns.

At BWM, our mission is to create a collaborative and open environment where you feel heard, valued, and actively engaged throughout your digital marketing journey. With our team by your side, you can rest assured that your voice will be heard and your goals will be achieved.

Increase Sales With eCommerce Google Search Ads

Continuous Campaign Optimization for Maximum Results

To ensure that your campaigns consistently deliver outstanding results and continue to boost eCommerce sales, we prioritize continuous campaign optimization. Our approach includes the following:

  • Regularly monitoring and analyzing campaign performance data
  • Identifying opportunities for improvement and implementing data-driven optimizations
  • A/B testing ad copy, creatives, and targeting strategies to identify the most effective combinations
  • Adjusting bidding strategies and budgets based on performance trends and market changes
  • Staying up-to-date with industry developments and Google Ads platform updates to maintain a competitive edge
blue water marketing graph
Google Ads strategy

Comprehensive Reporting and Analytics

A key component of our Google Ads management is providing comprehensive reporting and analytics. 

Our detailed reports include metrics such as clicks, impressions, click-through rates, conversion rates, and return on ad spend, along with insights into audience behavior and engagement.

We also provide regular updates on campaign performance, keeping you informed of any changes, trends, and improvements. 

This level of transparency ensures that you clearly understand the value and effectiveness of your advertising investment.

We use the insights gained from our reporting and analytics to optimize your campaigns for maximum results continuously. 

By identifying trends and patterns in the data, we can make data-driven decisions about bidding strategies, targeting, ad copy, and creatives. 

This approach allows us to continually improve campaign performance, ensuring that your eCommerce brand achieves its goals and enjoys a strong return on investment

Custom-Tailored Google Ads Strategies

Our agency recognizes that every eCommerce brand is unique, and a one-size-fits-all approach to Google Ads won’t deliver the best results. 

Our team of Google Ads specialists works closely with you to understand your business goals, target audience, and competitive landscape. 

We then develop a custom-tailored Google Ads marketing strategy that addresses your unique needs and objectives, ensuring that your campaigns are aligned with your overall marketing efforts and drive the results that matter most to your eCommerce brand.

We understand that the digital marketing landscape is constantly evolving, with new eCommerce advertising platforms appearing regularly, and staying ahead of the curve is essential for continued success. 

That’s why our custom-tailored strategies are designed to be flexible and adaptable, allowing us to make data-driven adjustments and optimizations as needed. 

By staying agile and responsive to market and business changes, we ensure that your campaigns deliver outstanding results, driving growth and profitability for your eCommerce brand.

Google Ads Campaign
BWM team member looking over google ads report

Client Success and Satisfaction

Client success and satisfaction are at the heart of everything we do. 

Our team is dedicated to delivering outstanding results for your eCommerce brand and ensuring your satisfaction with our Google Ads management services. 

We prioritize open communication, collaboration, and transparency, working closely with you to understand your goals, address any concerns, and ensure our strategies align with your expectations. 

We can better understand your needs and deliver the best possible results by maintaining strong client relationships.

We take pride in building long-term relationships with our clients, providing ongoing support and guidance as their businesses grow.

Our commitment to client success extends beyond the initial campaign setup and management. 

We continue to monitor, optimize, and refine your Google Ads campaigns, ensuring they remain effective and competitive in an ever-changing digital landscape.

Increase Sales With eCommerce Google Ads Management

How We Communicate
With Our Clients


Reporting Dashboard

All of our clients have access to real-time reporting through our custom dashboard to ensure transparency & ease-of-use for our clients.



For real time interactions, we wanted to make it easier for our partners, so we've incorporated Slack into the mix.


Scheduled Reporting

For accountability of projects, timeliness & organization, we have scheduled reporting & strategy reviews..

Speak To An Account Manager Today

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