eCommerce Social Media Marketing
More Creative, More Audience Targeting & More Revenue For Your Business
Social Media Marketing For eCommerce Stores
Facebook Ads
Facebook Ads continue to be an effective platform for driving qualified traffic to your store. Our team has determined best practices for results post IOS 14.5
Instagram Ads
Our experts have the knowledge to handle any challenge when running an advertising campaign on Instagram. From strategies and tactics for driving engagement, through best practices that will maximize ROI
TikTok Ads
TikTok offers a massive opportunity for brands today. We understand that you want to reach your audience and we can help. Our team works to create UGC content to drive revenue using TikTok!
eCommerce Paid Ads Solutions
eCommerce Social Media Experts
Paid social media advertising for eCommerce stores gets more challenging each year as millions of businesses work to compete and drive up the cost. That's why we built a Paid Social strategy that speaks exclusively with qualified audiences.
Establishing a Paid Social strategy that speaks to qualified audiences and nurtures them through the different stages of your funnel is what we do best. Our first step is to segment audiences based on the time of interaction. That way, we're showing various ads within the funnel to convert at a higher rate.
We believe in advertising with purpose, so you can get results-driven social media marketing for eCommerce stores
How Our eCommerce Social Media Marketing Agency Differs
Our eCommerce SMM campaigns are not left to chance or speculation. We analyze your online store, your industry, competitors & location to determine trends that will help create the foundation of a successful social commerce campaign.
Paid social media advertising for eCommerce brands gets more challenging each year as millions of businesses work to reach their audience, new social media platforms launch, and increased competition drives up the cost to advertise on Facebook, Instagram, and other social platforms.
At the heart of it all, we’re a team that believes in Paid Social Media advertising. We believe you should only pay for these types of efforts if they help encourage your target audience to convert. For this reason, our work focuses on creating ads designed specifically with this goal of conversions always being at its core!
We build a full-funnel paid social strategy that speaks to your qualified audiences. Our goal is to nurture them through different stages of the funnel, with highly specific custom audiences, allowing us to cultivate an audience that is geared for action.
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eCommerce Social Media Agency: Our Process
01
Planning & Strategy
We start with planning and strategy. We dive into existing data to determine what has worked, then put together a roadmap for your e-commerce brand on social media that will get you results! Our proprietary documents keep your team updated as we research and plan the strategies that will result in growth for your eCommerce store.
02
Content Creation
We are an integrated marketing agency that creates original content to fuel your brand's voice online. Our inhouse studio creates all of the assets you will need for success. Our campaigns are based on our understanding of what resonates with your target audiences, and amplify it through the right channels at just-the perfect time!
03
Campaign Launch & Optimization
Once your team has reviewed & approved our strategy, we launch into 'GO' mode. We have a team of media buyers dedicated to managing your campaigns and ad spend.
Our goal is to optimize every four days based on the results, which means we test new audiences at least twice per week in order deliver top performance for DTC brands like yours! We might not be biggest agency out there but what matters most from our perspective? NIMBLeness - meaning that when something doesn't work as planned or desired, It doesn’t take long before another strategy replaces it so that you can keep reaching potential customers with effective advertising.
04
Reporting & Ongoing Strategy
When it comes to reporting & strategy, our team works to be honest & transparent in all aspects. Your team has access to our reporting dashboard at reports.bluewatermarketing.com where all of your advertising & SEO accounts are connected via API.
Additionally, we work at all times to ensure that your strategies are evolving based on the success metrics that have been set as benchmark KPI's.
As we onboard new clients, our team begins with a detailed brand audit to determine optimal assets, important KPI’s & social media competitors to help us establish the necessary benchmarks needed to help you reach your goals.
There are many steps to a successful campaign that reaches your potential customers for your eCommerce business. We take a holistic approach to planning, strategizing & implementing your eCommerce marketing campaigns. We understand that your products are unique to your company and should be treated accordingly.
Our experienced retail marketing team focuses on collaboration, competitive research, and marketing strategy to understand your unique client base and what drives their purchasing decisions. As a top eCommerce marketing agency, it is our goal to provide your business with an unfair eCommerce advantage that focuses on a multi-channel and researched-backed approach that will raise the bar for your eCommerce sales.
Lastly, our team of SMM strategists works with our internal creative team to strategize & create amazing product photos or video ads for your paid social campaigns to build social proof, grow your brand awareness, and increase purchases.
eCommerce Planning
Our team works diligently when it comes to audience research, competitive analysis, & creative research to create plans that will help you reach your business goals.
Our team plans campaigns prior to ever signing into Facebook’s Business Manager to ensure our plan is explained to you and your team prior to pressing launch.
Ready To Upgrade Your Social Media Marketing For Your Store? Get In Touch
Assigned an Account Manager, SMM Manager & Project Manager
You will be taken through our onboarding process, where we will dive deep into your existing data, sales funnel, social media accounts, and missed opportunities. This multi-channel opportunity analysis includes an overall view of your business, goal planning & setting, as well as a complete strategy and action plan specific to your goals.
With research gathered from our onboarding research process, we will be able to develop a multi-channel eCommerce strategy that is as unique as the relationship between your business and audience.
Multi-Channel Campaign Creation
At this point, we will have narrowed down several opportunities your business has to boost sales. We want to focus on your greatest opportunities across the various platforms to increase sales & decrease risks. We identify which products offer the largest ROI in the shortest time possible.
Additionally, with a multi-channel approach to social media marketing, we mitigate the risk of algorithm updates, or audience targeting issues. Our only goal is to help work towards your greatest avenue for success.
Within our multi-channel campaigns, we want to establish various lead magnets in order to capture your potential customers’ information, in order to increase your LTV. We can increase your chance of success by enticing customers with lead magnets. Lead magnet offers are various “offers” that you provide in exchange for an email address.
With more email addresses, we’re able to increase customer lists and segment your audience more effectively, using both paid ads and email marketing.
Optimization & Scaling
Once our eCommerce marketing team sets your plan into motion, we will work together to dynamically improve your campaigns by implementing lessons learned from previous initiatives and the latest eCommerce marketing strategies. There are many benefits to how social media businesses have created their ad platforms, the scalability!
It is our mission to take your business’ eCommerce sales to the next level and ensure you stay ahead of the competition through constant growth and improvement of your eCommerce marketing strategy. We ensure that our internal team is tracking all activities on your website, including the spend, purchases, add to carts, initiate checkout & determine the most effective route for audience re-engagement.
As we’re able to digest & interpret the data, our team has one goal.. establish success benchmarks and scale campaigns.
Monitoring, Analyzing & Reporting
With the ongoing testing, we analyze the results and adjust your campaign to achieve the lowest; most efficient campaign possible.
On a bi-monthly, monthly & quarterly basis, we will provide detailed reporting of your campaign. We want to make sure that our clients aren’t left in the dark about their campaigns.
You will receive custom reports tailored to the KPI’s that we’ve identified during the onboarding phase of our new clients.
We’ll also hop on a call with you to discuss any changes to the account, changes in your business & to discuss any new specials, products or services that your business is offering in order to ensure that you are always reaching new customers.
Increase Store Sales With Social Media Marketing
How We Communicate: With Our Clients
Reporting Dashboard
All of our clients have access to real-time reporting through our custom dashboard to ensure transparency & ease-of-use for our clients.
Slack
For real time interactions, we wanted to make it easier for our partners, so we've incorporated Slack into the mix.
Reporting & Strategy Calls
For accountability of projects, timeliness & organization, we have scheduled reporting & strategy reviews.
Frequently Asked Questions
Results
The key performance indicators we look at are website traffic and conversions. We will evaluate how much traffic your website is receiving, and how many people actually converted into the desired result.
The amount of traffic each month will vary. It depends on 1) how effective we make your campaign and 2) your advertising budget. The more fuel we have in the tank, the more results we can generate for you.
The amount of conversions will also vary. We will be able to track the amount of conversions from our ads. This will allow us to use performance data of our ad campaigns to make gradual improvements. In consideration of this, we believe your conversion rate will increase over time.
However, it is important to note that there are external factors that impact conversions that we do not control. This includes the price, product quality, website destination, and market you are competing in.
Our paid ads consist of multiple factors. We generally like to create a full-funnel strategy that includes landing pages, creative assets, and management. For our local clients, we start with $2,500/mo. Facebook ad spend and for our National accounts, we require a minimum ad spend of \$5,000/mo, which we will scale up as higher results are achieved.
Services & Working Together
You will be assigned a dedicated social media manager. This person is trained in social media marketing and is likely to have experience working with clients similar to your industry. This person will be your main point of contact. In addition, each social media manager reports to a Director, who reviews all deliverables before it is sent to you. This is to ensure that you receive quality work and to resolve tough situations.
We will learn your business by sending you a questionnaire. Upon completion, we will schedule a kickoff call with you to discuss the questionnaire and any additional questions may have about your business. After the kickoff call, we will do more research and develop a strategy that is specific to your business.
No, you do not have to provide us with content. However, if you have content, we are happy to use it.
Your paid search manager can develop unique advertisements that fits your brand. We have access to stock photography, simple design software, as well as relevant news sources. We can use this to develop advertisements to engage your audience.
No, you do not have to provide us with content. However, if you have content, we are happy to use it.
Your digital marketing specialist can write unique content that fits your brand. We have access to stock photography, simple design software, as well as relevant news sources. We can use this to develop content to engage your audience.
Download Your Free Facebook Automation Cheat Sheet.
Facebook Ads can be incredibly powerful tools for businesses, but only if they’re managed correctly.
A lot of businesses don’t have the time or resources to manage their Facebook Ads campaigns manually, so they end up wasting money on ads that aren’t effective.
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Download our free workbook to better understand how to implement automation to scale your campaigns!
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