eCommerce SEO Company

Effective Search Engine Optimization Solutions For Growing Online Stores.

Custom eCommerce SEO Solutions

Link Building

Our goal is to build high-quality, relative content links on our various publisher lists, utilizing established anchor text & high DA sites for increased visibility.

Content Marketing

We create content for your store's audience in order to build authority & trust with your existing & future customers, identifying long-tail keywords that convert.

Technical SEO

Multiple product listings, H1 tags, H2 tags, meta descriptions... They seem like a lot. Our team has optimized countless sites to ensure your SEO foundation is sound.

eCommerce SEO Firm

eCommerce SEO Experts

At our eCommerce SEO agency, we focus on driving qualified traffic to your store. We help businesses improve their online presence through various eCommerce platforms and increase their sales through effective search engine optimization strategies.

Our team of experts knows how to carefully research and select the best keywords to target, and we use proven techniques to improve your website's ranking on search engines like Google. We also provide ongoing support and analysis to ensure that your website continues to perform well over time.

With our help, your business can attract more qualified traffic, convert more visitors into customers, and ultimately achieve its goals.

eCommerce SEO Agency Results

eCommerce Optimization Services

We've been working with eCommerce clients since 2016, and we continue to evolve our SEO strategies based on changes in Google algorithms. Tracking data points such as website updates, keyword movements, backlink audits, conversion rate analysis - even competitor activity. 

Tracking everything helps us identify which of these marketing strategies work best for your eCommerce business and campaign so that you can rank at the top SERPs (Search Engine Results Page) and increase online sales. We don't just guesswork it; rather than learning by doing, like most companies do today-we leverage previous experience when proving ROI through results-driven campaigns.

Proven Growth Strategies

Our knowledge from our experience gained from working on other projects, enables us to provide you with proven strategies that will keep your site growing online!

Transparent Reporting Dashboards

Our eCommerce clients have access to their own reporting dashboard to ensure data, strategy & results can be viewed in real-time, at any time!

Revenue-Driving SEO Services

We work to increase ranking for both brand awareness keywords & purchse-intent keywords to reach people at all points of their journey to increase new customers.

Analytics results for SEO best practices

eCommerce SEO Services

If you’re looking for an eCommerce SEO agency that can help take your online store to the next level, you’ve come to the right place. At our agency, we specialize in helping Shopify or WooCommerce stores rank higher on search engine results pages (SERPs), which will lead to more traffic and ultimately more sales.

No matter what your eCommerce goals are, we can help you achieve them with our expert Shopify SEO services. We’ll work closely with you to develop a personalized strategy that takes into account your unique needs and objectives. And, we’ll constantly monitor your progress to ensure that you’re on track to reach your goals.

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Effective eCommerce SEO Growth Plans

Our team provides eCommerce SEO services that work best for our clients. Our team understands that online stores require specific strategies. Within our growth plan, we work to optimize all of your categories, subcategories, and product pages with valuable keywords that are relevant to where shoppers are in your conversion funnel.

Our team of writers create high-quality blogs that support the rankings of your product pages. From there, we work on gaining backlinks from high-authority sources. 

Lastly, we’re constantly tracking results to ensure your site is on target for your most ambitious goals.

Even with our focus on eCommerce SEO, we pride ourselves on treating each company as unique. Our SEO experts love data & numbers, but our account management team will never treat you like a number.

eCommerce SEO Solutions

Keyword Research & Optimization

With our eCommerce SEO services, we'll help you attract more qualified traffic by improving your online visibility. We analyze customer and competition trends to determine the most relevant keyword searches so that people can find what they need on your website quickly without getting lost in a sea of other sites!

Technical SEO

Experts in eCommerce SEO, we optimize your site for better rankings on Google. We use schema markup and implement technical fixes to increase speed as well as the responsiveness on mobile devices. Our specialized team also works with product & collection pages detail pages so that your site is fully optimized for your customers.

Content Writing For eCommerce

Our expert writers know how to write engaging eCommerce SEO content that will attract and convert customers. We identify long-tail keywords your audience is searching for, write product pages and collection pages, backlink articles, plus blog posts that drive organic traffic to your website.

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eCommerce SEO: Our Process


Planning & Strategy

We start with planning and strategy. We are the best at what we do. Our team will establish a solid SEO foundation to grow your business on, with detailed technical audits and competitor research that identify areas for improvement in ranking positions through our tailored approach which includes product page and collection page analysis as well!



On-Page Optimization

After a thorough analysis of your store's current traffic, customer behavior and product satisfaction rates we can create an optimizing strategy to improve search engine rankings for you.

Our team of eCommerce SEO experts will optimize your store's product, category, and brand pages so that they can rank higher in search engine results. This ensures the most motivated consumers notice you when looking for products online through organic methods like Google or Bing!



Off-Page SEO

Link-building is a time-consuming and tedious process, but we're good at it. At BWM, we build high-quality links that will have an impact on rankings as well as visibility for your store in search engines like Google or Bing.

Our team spends significant amounts of time & resources looking through industry databases to find companies for backlinks within your industry with quality content that represents your brand in a professional manner. (we don't build spammy backlinks)


Reporting & Ongoing Strategy

We have a team of media buyers dedicated to managing your campaigns and ad spend. Our goal is to optimize every four days based on the results, which means we test new audiences at least twice per week in order deliver top performance for DTC brands like yours!


In order to create an actionable eCommerce SEO strategy that plays on your site’s strengths and addresses its weaknesses, our experts will begin by conducting a full site audit that looks at important factors like:

  1. Current Google Rankings
  2. Past Traffic Trends
  3. Competitor Performance
  4. Backlink Profile
  5. Crawl Stats

They will then deliver a full report on both your eCommerce website’s current SEO presence and opportunities, as well as ideas to improve traffic in the short- and long-term to assist in reaching your goals.

We’ll use these audit findings along with premium SEO tools to create a detailed strategy that will increase your clicks for keywords that actually drive conversions.

Our eCommerce SEO agency even provides a personalized project dashboard so that you can continuously monitor your website’s progress. While implementing the kinds of proven strategies we create does take time to show results, partnering with Blue Water Marketing for your eCommerce SEO efforts is a winning investment that will pay dividends for your company.

Most importantly, from the very beginning, our eCommerce SEO experts will keep you informed. We always take the time to understand our client’s industries and their unique needs. Then, long after we’ve implemented our winning strategy, we’ll be there to keep you informed and answer any questions you have about SEO.

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Assign an Experienced Account Manager, Project Manager & SEO Manager

At BWM, we pride ourselves on ensuring that all of our clients are working with a dedicated manager that will guarantee our client’s communication needs & goals are being delivered by a single point of contact. 

Our project managers ensure that all the tasks within the larger scope of the project are being accomplished & delivered in the established timeframe.

From there, each client receives a full onboarding package, and custom reporting dashboard logins. You will also meet the rest of the team, and begin implementing the scope of work. 

new marketing campaign on mobile

Technical SEO

Effective eCommerce SEO requires a website that is technically sound. This means it’s easy for visitors to navigate and effortless for Google to crawl.

A technical SEO audit is important for eCommerce SEO because it can help identify and fix any technical issues that may be preventing your website from ranking well in search engines. Some of the most common technical issues that we see in eCommerce websites include:

  • Faulty redirects
  • 404 errors
  • Broken links
  • Poor site structure

We’ll immediately address any technical issues that might be holding your eCommerce site back and then continually monitor for any issues that pop up in the future, so we can resolve them before they hurt your rankings.

Off-Page eCommerce SEO

The next step is to identify our client’s backlink profile to identify any market gaps & opportunities to help reach the goals that we identified during our onboarding. A backlink audit is an important part of effective eCommerce SEO. By identifying and removing low-quality links, you can improve your website’s authority and rank on search engine results pages (SERPs).

Backlinks & quality content are some of the most important factors in how Google ranks your website. Our SEO solutions and eCommerce optimization services take a strategic approach to establishing your domain dominance, in part by generating high-quality organic backlinks to your e-commerce store.

Our SEO specialists and content team work together to provide guaranteed DA & traffic requirements for link building for eCommerce sites. Our process involves building relationships with online publishers to boost readership and drive more targeted traffic to your eCommerce store.

eCommerce SEO Results

Monitoring, Analyzing & Reporting

With the ongoing testing, we analyze the results and adjust your campaign to achieve the best results possible.

On a bi-monthly, monthly & quarterly basis, we will provide detailed reporting of your campaign. We want to make sure that our clients aren’t left in the dark about their campaigns.

You will receive custom reports tailored to the KPI’s that we’ve identified during the onboarding phase of our new clients. 

We’ll also hop on a call with you to discuss any changes to the account, changes in your business & to discuss any new specials, or products that your store is offering in order to ensure that you are always reaching new customers. 

Increase Traffic & Sales With eCommerce SEO

Product Review SEO

A digital marketing specialist or any eCommerce SEO specialist knows the impact positive reviews and testimonials will have on your traffic. 

With this in mind, we use well-honed strategies to collect the types of reviews most used by search engines to determine your product’s “likability.”

This, in turn, drives more qualified traffic through your door. Product page optimization is an important point of our strategy.

Site Speed Optimization

All good technical SEO services provided by professional SEO firms factor in website speed because Google prioritizes websites with fast-loading pages. We’ll optimize your store to load quickly across all devices: desktop and mobile.

There are many statistics now showing how valuable 1-second can be to your conversions. Our team will ensure that your store loads quickly to deliver an optimal user experience. 

Site speed has become the #1 ranking factor on Google, as multiple core updates have shown that slow load times=lower rankings. 

How We Communicate: With Our Clients

Real-Time Reporting Dashboard

All of our clients have access to real-time reporting through our custom dashboard to ensure transparency & ease-of-use for our clients.

Slack Communication

For real time interactions, we wanted to make it easier for our partners, so we've incorporated Slack into the mix.

Scheduled Reporting

For accountability of projects, timeliness & organization, we have scheduled reporting & strategy reviews.

Frequently Asked Questions


The key performance indicators we look at for search engine optimization consist of an analysis of rankings, website traffic, and conversions on your website. We will measure and evaluate these metrics monthly to optimize for conversions.

The volume of content, or blogs, published varies each business. The purpose of content marketing is to increase awareness, engagement, and website traffic. Therefore, the more content you create, the more opportunities you have to do this.

Our blogs vary in length, but the majority of pieces of content that are on Google’s first page are roughly 1,500-1,750 words. If you need newsletter or social media content, the length is far less. 

The number of backlinks that your web pages need varies based on the competitive landscape of your business. Let’s say your competitor has 30 quality links, we need to at least match their 30, over time.

For local businesses, we need to ensure that we will be able to deliver results. Our monthly minimum for local businesses is $2,500/mo. For our National brands, our SEO plans start at $5,000/mo.

Services & Working Together

You will be assigned a dedicated eCommerce SEO specialist. This person is trained in SEO and is likely to have experience working with clients similar to your industry. This person will be your main point of contact.

We will learn about your business by sending you a questionnaire and using our tools to review the competitive landscape. Upon completion, we will schedule a kickoff call with you to discuss the answers and ask any additional questions may have about your business. After the kickoff call, we will do more research and develop a strategy that is specific to your business.

In the questionnaire, we learn more about your target audience and content preferences. In the strategy we develop for you, it will specify the content approach that we will use for your business. If you approve this approach, we will start developing content for your business. You will have an opportunity to review all advertisements in advance before it is published.

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