eCommerce PPC Marketing Solutions
Increase Quality Traffic & Increase Your ROAS With Effective Pay Per Click Management.
PPC Management For eCommerce
Google Ads
Google Ads reach is massive and not to be ignored. Our goal is to drive qualified traffic to your website based on predetermined keywords for your ecommerce brand.
Shopping Ads
We manage your Shopping Ads by bidding on products and keywords. It shows attractive and highly-controllable images of your products to customers ready to buy.
Retargeting Ads
Remarketing brings back visitors who have already been to your site. You display ads will appear on a number of the other sites they visit across the internet.
Display Ads
Google Display Advertising uses images, videos, and other interactive elements to engage with potential customers. Display Ads are placed on websites across the Google Display Network.
YouTube Ads
YouTube is the second largest search engine and provides tremendous opportunity to launch strategic remarketing campaigns and video ads.
Bing Ads
Bing Ads is a form of paid advertising that uses Microsoft's Bing search engine to drive traffic to websites. It is very similar to Google AdWords and allows you to target buyers.
eCommerce Paid Ads Solutions
eCommerce Paid Ads Experts
At our eCommerce PPC agency, we specialize in managing search and shopping ads for eCommerce clients. eCommerce businesses have unique marketing needs and we have a great deal of experience in crafting effective eCommerce PPC campaigns that drive traffic and sales for our clients at our digital marketing agency.
We understand the eCommerce landscape, the business goals of our eCommerce clients, and how to craft winning campaigns that deliver results. Contact us today to learn more about how we can help your eCommerce business succeed with PPC ads.
How Our PPC Management Services Are Different Than Others
You can instantly reap the results of E-commerce PPC (pay-per-click) advertisements once they go live. One of these results is driving highly-qualified leads to your website. eCommerce ad campaigns are hyper-targeted, enabling you to reach the right people with lower customer acquisition costs in comparison to other marketing campaigns.
Understanding the types of searches that people make on Google is an important first step to ensuring you’re getting as much attention from your paid search campaigns. There are three main categories for searches: navigational, informational, and transactional – our team understands them all! We’ll identify keywords that trigger transactional searches for your products. Our goal is to bid on keywords that convert.
Our campaign setups are intricate. Our team has years of PPC management experience, specifically when it comes to eCommerce. The goal is to ensure that you are not wasting any ad spend on non-converting keywords, therefore delivering more results, at a lower CPA.
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Shopping Ads Managed Services: Our Process
PPC advertising sounds straightforward enough but for an e-commerce store, it’s a lot of work and a lot of wasted time and resources that you could’ve directed to what matters most – the growth of your business.
Pay Per Click management sounds easy enough, right? Keywords, products, bids, and BOOM! You have a campaign. Well, not exactly.
Our team has managed hundreds of thousands of dollars on Google Ads, Bing Ads & Shopping Ads and has to disagree with the simplicity.
When we start working with a new client, yes, there is keyword research, landing pages & product research, but there is also audience research, competitive research, ad copy research, price-point research, ad schedules & manual bidding strategies. We review all of the previous data to determine where potential inefficiencies were, in order for us to do our job.
From there, you have access to your account, so you can check the “Change History” of your campaign. On a daily basis, we are optimizing our bids for your products, adjusting various tactics & timeframes based on WHEN PEOPLE ARE BUYING. We want to make sure that your ad spend is delivering the highest ROI possible.
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Assign an Experienced PPC Manager to your Account
One of our PPC managers will be dedicated to your account, along with one of our in-house Account Managers, who will bring you through our onboarding process to ensure we are meeting every single need of your business.
Additionally, this is where all of our expectations are reviewed & agreed upon. We need to make sure all of our goals align for your business (and ours).
Google Merchant Account & Keywords
Keyword research is essential for any successful Google Ads campaign, but it’s especially important for eCommerce campaigns. When doing keyword research for eCommerce, we want to make sure to target buyers who are actively looking to make a purchase.
We will do our research to find opportunities for your business. Keywords are the search terms that people type into search networks when looking for something they are interested in.
We research thousands of keywords and measure search traffic, competition, and costs associated to select the best keywords for your advertising campaign.
We then report back to you with our findings for your approval. Our main goal is that you fully understand the benefits of using various keywords that you might not have thought of.
Ad Creation & Management
Are you are struggling to reach the eCommerce shoppers who are looking for your products? While Shopping Ads may seem easy to set up, they can be challenging to master if you don’t have the right strategy in place. Part of that strategy includes ads and effective PPC management.
As any eCommerce retailer knows, Google Search and Shopping Ads are powerful tools for driving traffic and sales. But getting click-throughs and conversion rates can be a challenge.
The average conversion rate for ad clicks is just a measly 1%. But our Google Ads managers can help. Our experts have helped many businesses increase their conversion rates, and we can do it for yours too.
Our goal is always to increase the profitability of our eCommerce clients. We have a full understanding of fulfillment costs, costs of goods & the numbers needed to accomplish in order to increase our clients’ profits.
We specialize in marketing that actually delivers real results – not just clicks.
Monitoring, Analyzing & Reporting
You will have access to your live, custom dashboard that will be tracking all of your ad spend, your Shopify sales, WooCommerce or BigCommerce website, & any other marketing campaigns that we have implemented for your business.
On a bi-monthly, monthly & quarterly basis, we will provide detailed reporting of your campaign. You will receive custom reports tailored to the KPI’s that we’ve identified during the on-boarding phase of our new clients.
We’ll also hop on a call with you to discuss any changes to the account, changes in your business & to discuss any new specials, or products that your business is offering in order to ensure that we are always working to grow your business.
Increase eCommerce Sales With Pay-Per-Click
How We Communicate: With Our Clients
Frequently Asked Questions
Results
The key performance indicators we look at are website traffic and conversions. We will evaluate how much traffic your website is receiving, and how many people actually converted into the desired result.
The amount of traffic each month will vary. It depends on 1) how effective we make your campaign and 2) your advertising budget. The more fuel we have in the tank, the more results we can generate for you.
The amount of conversions will also vary. We will be able to track the amount of conversions from our ads. This will allow us to use performance data of our ad campaigns to make gradual improvements. In consideration of this, we believe your conversion rate will increase over time.
However, it is important to note that there are external factors that impact conversions that we do not control. This includes the price, product quality, website destination, and market you are competing in.
It can be expensive to advertise on Google. This is because they have a pay-per-click model, which means you pay each time someone clicks on your ads. However, this traffic is often high quality. The people you are advertising to are in search of your products or services, which is often worth the price.
We recommend our clients to consider the average lifetime value of a customer for their business. Once you understand this, identify the maximum you are willing to spend to acquire one customer. Our minimum monthly ad budget for local businesses is $2,500/mo. For our national brands looking to generate leads or eCommerce sales, our monthly minimum budget is $5,000/mo.
Services & Working Together
You will be assigned a dedicated Pay-Per-Click account manager. This person is trained in PPC advertising and is likely to have experience working with clients similar to your industry. This person will be your main point of contact. In addition, each account manager reports to a Director, who reviews all deliverables before it is sent to you. This is to ensure that you receive quality work and to resolve tough situations.
We will learn your business by sending you a questionnaire. Upon completion, we will schedule a kickoff call with you to discuss the questionnaire and any additional questions may have about your business. After the kickoff call, we will do more research and develop a strategy that is specific to your business.
In the questionnaire, we learn more about your ad preferences. In the strategy we develop for you, it will specify the advertising approach that we will use for your business. If you approve this approach, we will start developing the ads in an ad calendar. You will have an opportunity to review all advertisements in advance before it is published.
No, you do not have to provide us with content. However, if you have content, we are happy to use it.
Your paid search manager can develop unique advertisements that fits your brand. We have access to stock photography, simple design software, as well as relevant news sources. We can use this to develop advertisements to engage your audience.
Yes, your PPC manager will be monitoring your advertising campaigns daily. If ads are not performing well, we will pause them and tweak your campaign.
In addition, your pay per click manager will be optimizing your campaign as time progress. In most situations, we are running A/B split tests in your ad campaign. This is the process of testing multiple variations of your ads, and the audiences for the ads. By testing different combinations of ads, we are more likely to identify areas of efficiency.
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