PPC Calls-to-Action: The Good, The Bad, and The Ugly
Taylor Lynch
October 1, 2020
Without compelling PPC calls-to-action (CTA), you’re missing out on more traffic and clicks than you’d care to imagine. A really great CTA is often what
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Why Google Ads Accounts Succeed and Fail
Taylor Lynch
September 29, 2020
Managing a Google Ads account is something that can be incredibly rewarding as it can provide great payoff. At the same time, it can also
How to use Google Analytics to Audit PPC Traffic
Chris Marrano
September 22, 2020
There’s no denying that pay per click advertising (PPC) can be an incredibly powerful tool for driving traffic to your website. PPC traffic can make
How to Use Negative Keywords in Paid Search Campaigns
Taylor Lynch
September 15, 2020
You’re probably already familiar with keywords, but what about negative keywords? And why on earth would you want to use them? Today we’re going to
How to Foolproof Your Facebook Advertising Strategy
Taylor Lynch
September 10, 2020
Facebook advertising has gone through quite the whirlwind in recent years. With organic reach becoming more difficult on the Facebook platform, many marketers have turned
Display vs. Search vs. Social Ads vs. PPC
Taylor Lynch
September 8, 2020
As time has gone on, organic reach only seems to be getting harder and harder to accomplish. This is why paid advertising has become such
19 Facebook Advertising Tips to Maximize Conversions
Taylor Lynch
September 3, 2020
Facebook advertising is becoming more and more popular. Especially as organic reach on Facebook has become harder to accomplish in more recent times. Audiences still
What Is PPC & How Paid Search Marketing Works
Taylor Lynch
August 28, 2020
PPC may be a marketing acronym you’ve heard in passing, or maybe it’s one that you’re a little bit more familiar with. Or maybe you’re
What Is a Full-Funnel Facebook Ads Strategy?
Taylor Lynch
August 26, 2020
Can you guess the most common mistake we see with Facebook ads strategies? Okay–there are actually a bunch of them, but today we’re focusing on
How to Master Facebook Ad Targeting in 2020
Taylor Lynch
August 21, 2020
Consider this: more than one BILLION people log onto Facebook each day. If your Facebook ad targeting is done right, just think of the reach
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About BWM
Our digital marketing strategy is built on the foundation of driving measurable results. We take a full-circle approach to online marketing with a focus on increasing conversions, repeat traffic and generating greater brand loyalty.
