How to Use Negative Keywords in Paid Search Campaigns
September 15, 2020
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You’re probably already familiar with keywords, but what about negative keywords? And why on earth would you want to use them? Today we’re going to
Taylor Lynch
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How to Foolproof Your Facebook Advertising Strategy
September 10, 2020
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Facebook advertising has gone through quite the whirlwind in recent years. With organic reach becoming more difficult on the Facebook platform, many marketers have turned
Display vs. Search vs. Social Ads vs. PPC
September 8, 2020
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As time has gone on, organic reach only seems to be getting harder and harder to accomplish. This is why paid advertising has become such
19 Facebook Advertising Tips to Maximize Conversions
September 3, 2020
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Facebook advertising is becoming more and more popular. Especially as organic reach on Facebook has become harder to accomplish in more recent times. Audiences still
What Is PPC & How Paid Search Marketing Works
August 28, 2020
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PPC may be a marketing acronym you’ve heard in passing, or maybe it’s one that you’re a little bit more familiar with. Or maybe you’re
What Is a Full-Funnel Facebook Ads Strategy?
August 26, 2020
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Can you guess the most common mistake we see with Facebook ads strategies? Okay–there are actually a bunch of them, but today we’re focusing on
How to Master Facebook Ad Targeting in 2020
August 21, 2020
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Consider this: more than one BILLION people log onto Facebook each day. If your Facebook ad targeting is done right, just think of the reach
Facebook Ad Creative: Your High-Converting Cheat Sheet
August 19, 2020
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There’s a LOT to consider when it comes to your Facebook ad creative. Unlike AdWords text ads that look the same on desktop or mobile,