5 Tips For Effective Social Media Engagement
Engage Your Audience On Social Media
Despite the changes that Facebook goes through, you, as the advertiser, still have one goal in mind: to gain sales!
Did you know that as of June 30, 2017, there are 2 billion monthly active users on Facebook? Over 1 billion of those are daily active users.
That’s quite the market that is ready to be tapped!
Of course, your business isn’t the first to try to tap into those 2 billion active users. Those users are being inundated with advertising on a regular basis on and off Facebook. It’s up to you, the advertiser, to make sure you’re not being just another annoying ad.
However, if you don’t understand how to effectively use Facebook advertising, you could be wasting more money and alienating users.
Here are 10 tips to use Facebook advertising effectively.
1.Make sure your ads stand out – Have you ever been annoyed by an ad that pops up in your Facebook feed? And conversely, have you ever stopped to learn more about an ad that catches your attention? What is it about those ads that either repulse you or appeal to you? Take a moment to study ads and try to understand why some ads work for you and why some ads don’t.
Whatever the case, you need to make sure that your ads are standing out. Make them visual, make them short and make them concise and to the point. Really focus on the visual part as well because people will most likely be drawn in by your image long before they read your copy or call to action.
You may be targeting the ‘right’ people, but that doesn’t mean that your ad will stand out. People are on Facebook to chat with friends and family, to share cat memes and funny videos and your ad is honestly interrupting that. So you better make sure that it catches their attention with humor, beauty, a fantastic discount or maybe a free offer. Get creative and think outside the box.
2.Target your specific audience – Speaking of targeting the ‘right’ people, it’s extremely important that you’re very specific with who you want to reach. The broader your target market is, the less likely it is that you’ll get much engagement from your ad. What is YOUR target audience interested in? Where does YOUR target audience live? You can get incredibly specific with your ads, including:
People who have engaged with a post
People who have viewed a video
People who have opened or completed a lead form
People who have visited your site
And so much more. The more specific you are, the better. You want to target people who will actually be interested in what you have to offer, not people who “maybe” might be interested. Too many advertisers waste money by wanting to reach everyone ever on Facebook, but not everyone on Facebook is your target market. Be specific.
- Install Facebook Pixel on your website – Facebook Pixel tracks all kinds of great information that you can leverage towards Facebook ads. It ensures your ads are being shown to people who are most likely to engage with your ad. As a bonus, it also helps you learn a bit more about the traffic on your website. You can get Facebook Pixel straight from Facebook.
- Monitor performance – What many businesses tend to do is setup the ad and forget it until it’s completed its course. Instead, monitor the performance of the ad and adjust along the way. If you see something out of the ordinary, such as lower clicks than expected, you could adjust your call to action, or the ad text or maybe even the target audience. Monitor it daily and adjust as needed. You don’t need to continue wasting money on an ad that isn’t working, adjust it as many times as you need to in order to make it work.
- A/B Testing – Speaking of monitoring performance, one of the best things you can do for your advertising is to do some A/B testing. Throw out a couple ads that are different in a few ways, such as a different call to action, different picture, different targeting, etc. Set them as if they were real ads because you’re going to need to see real results. So you will need to send people to a page, maybe it could be a ‘coming soon’ page, if you’re not ready to send them to a real sales page or product just yet. Just make sure you’re making a real offer and sending them to a real webpage, offering a real phone number, offer, etc. You need to see real results so the ads need to be real. At the end, evaluate the results. A/B testing can work wonders to get the hang of targeting the right audience with the right ads.
Bottom line, your ad needs to appeal to the Facebook user in some way or another. Facebook advertising needs to stick with the heart of social media and make it about them and their needs. People are being torn this way and that way to spend their hard-earned money, it’s up to you to be creative enough to convince them to spend it with your business.
What are certain skills or tricks you’ve used to become more effective with Facebook advertising? Leave a comment below!