24 Facebook Advertising Tips for Success in 2020


The year 2020 has called for more digital advertising than ever before and it’s no secret Facebook ads are making the top of that list! This means Facebook advertising tips are going to be your best friend when it comes to setting up and running ads that convert.

The Impact of Facebook Ads

Earlier this year, Facebook shared statistics noting that there were nine million advertisers actively using their platform for paid advertising opportunities.

This tells us that it’s more than likely your competitors are using Facebook advertising to promote their businesses. While it might not seem like a priority, you don’t want to let them get too far ahead!

Use our 24 best Facebook advertising tips to set up and start running successful campaigns.

Use video to your advantage

Video ads on Facebook are known to perform better than any other type of ad on Facebook. They are attention grabbing and serve as a fantastic way to efficiently talk about your offered product or service. 

We talk more about the benefits of Facebook video ads here.

Create lead form ads

Facebook lead form ads provide the perfect way to reach email subscribers. You might ask returning visitors to sign up for your email newsletter with a lead form ad.

This helps to generate more high-quality leads as this group of visitors includes those who have already had an interaction with your brand.

Use Facebook Ads to retarget video viewers 

Similar to how you would use lead form ads, you can use your Facebook ads to retarget those who view your videos. Delivering an additional piece of content that provides value to them right after they have already interacted with your brand is a sure way to drive a quality lead. 

Try using Facebook Pixel

You can install Facebook pixel onto your website in order to track the actions that users take on your website, and use that information to retarget them. 

Get conversations going with Facebook Messenger

Facebook Messenger is a great way to make your advertising method more personal and engaging. Use it as a way to start conversations with potential customers and make yourself available to answer their questions.

While it can be tedious, the payoff this type of outreach provides can be great.

Make use of UTM parameters

Adding UTM parameters to your Facebook ads makes it a lot easier to collect data that you can trust. It takes a few minutes to set up but can be great for tracking more reliable information.

Customize lookalike audiences

Custom audiences and lookalike audiences help you to expand your reach and increase your chances of advertising success.

Lookalike audiences specifically can help to target those who share similar traits to those that currently engage with your Facebook page. They can help you to define who shows interest in your related product or service offerings. 

Use trial and error

It’s going to take some trial and error, and testing to get your Facebook ads right. Test both lead ads and conversion ads to see what gets better results for your business.

It may take a few attempts to see what is going to get you the best ROI.

Create ads for Facebook Marketplace

An interesting way to advertise on Facebook is to create ads for Facebook marketplace. Audiences in marketplace include those who are currently ready to make a purchase which means your ad is more likely to convert.

Use the lowest cost bid strategy

There are different Facebook ad bidding strategies: lowest cost and target cost. Using the lowest cost bid strategy is best for your everyday ads in comparison to target cost which is better for long-term campaigns.

Incorporate discounts and offers

One of our favorite Facebook advertising tips is to offer a discount on your ad. A discount encourages users to want to engage with it even more! A simple price reduction is an easy way to pull viewers in and get them to make a purchase at a discounted price.

Other offers like freebies and contests also work in much the same way. Users are given a unique offer that entices them to engage.

Ensure you’re setting up ads with the correct objective

If you set up your Facebook ad with the incorrect objective then it is a lot less likely to perform. Facebook algorithms are sophisticated and will work to help you achieve the objective that you select. Select the option that best suits your specific needs.

Target hyper-responsive users with custom audiences

The ones who are going to be most responsive to your Facebook ads are those who already know about your business. 

Advertise to the customers that are known to be hyper-responsive to help drive better results. This is more effective than delivering to cold audiences who don’t know your brand.

Think about the structure of your Facebook Ad

The structure of your Facebook ad is more important than you might think. It can affect the performance of the ad and save time when it comes to trial and error and optimization.

You can learn more about how to structure your Facebook ads and maximize conversions here.

Test with warm audiences

Choose a warm audience as your target audience to help get a feel for how interested users are going to react to your ads. This method can also help you to establish your expertise and get a solid start on making sales.

Focus on important metrics only

Facebook ad manager provides a lot of functionality and also a lot of options when it comes to metrics. Vanity metrics are interesting to look at, but don’t necessarily tell the whole story. 

There is likely only 1 or 2 metrics that are going to be valuable to your business. Look at your goals and focus on these results.

Try broadening your target audience 

One of the best features that Facebook advertising has to offer is the ability to customize your target audience. However, sometimes broadening your audience can be an effective method for expanding your potential target market.

Target customers from your competitors 

Custom audiences give you the option to target your competitors customers, and offer them something your competitor can’t. You might try offering the same product or service at a lower price, or show how yours are better. 

Try out interactive Facebook advertising

Another great Facebook advertising tip is to make your Facebook ads interactive in order to get even further engagement. You might try out quizzes and polls through Facebook, or ask a question for audience input. 

Carousel ads are also a great way to get your audience’s attention and encourage them to participate.

Dynamic retargeting for driving Ecommerce results 

Dynamic retargeting campaigns can be great for driving results for those with Ecommerce businesses. When a user looks at a product you offer, you can retarget that user with a Facebook ad. This feature is incredibly easy to set up on Facebook. 

Grab your audience’s attention

Use a callout to grab your audience’s attention. You might ask a direct question that specifically relates to your target audience or say something that will resonate with only them.

This lets your audience know that this ad is for them.

Keep text to a minimum

When looking at your ad creative think about the attention span of your audience. It’s likely that they will keep scrolling through their feed if text is too long. Keep ads to 20% or less text.

Learn more about Facebook Ad creative with our high-converting cheat sheet.

Incorporate emojis

Facebook is not a professional platform which means that emojis can be used in your ad copy to help it stand out. Emojis are more attention grabbing than regular text and can add a light and fun feel to your message.

Use page posts as ads

Regular page posts are great for making ads feel more natural and organic to users as they pop up in their news feed. Share page posts with plenty of likes, shares, and comments to help improve performance.

Do You Need Help with Your Facebook Advertising Strategy?

Reaching your audience organically can be difficult, which is why Facebook ads are so powerful.

Getting your Facebook ads right however, means, defining a proper strategy, managing your campaigns and following these Facebook advertising tips to best meet your goals.

If you’re looking to get ahead of your competitors and get started on your Facebook advertising strategy, Blue Water Marketing in Stuart, FL, is here to help! We can help to set up a Facebook advertising strategy that drives results, along with any of your digital marketing needs. 

Get in touch today!

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Taylor Lynch

Taylor Lynch

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About BWM

Our digital marketing strategy is built on the foundation of driving measurable results. We take a full-circle approach to online marketing with a focus on increasing conversions, repeat traffic and generating greater brand loyalty.

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