How to Use Google Keyword Planner in 2021
Taylor Lynch
December 28, 2020
It’s safe to say everyone around the world collectively is more than ready to move on into 2021. We’re all feeling the need for some
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How to Find Your Target Audience on Social Media in 9 Steps
Taylor Lynch
December 22, 2020
That elusive target audience. Who are they? Where are they? And more importantly, how can you find them? As it turns out, one of the
How Do Keyword Match Types Work?
Taylor Lynch
December 17, 2020
Expert pay-per-click advertisers are only getting better and better at finding ways to make their ads go the extra mile. They’re not just choosing the
All About AdWords Quality Score – And How to Improve it Fast
Taylor Lynch
December 15, 2020
Adwords’ quality score is one of the most essential factors in running a successful paid search marketing campaign. It’s incredibly helpful in increasing ROI on
Social Media Marketing Strategies for eCommerce Websites
Taylor Lynch
December 10, 2020
All it takes is a quick couple of clicks for someone to make a purchase on an Ecommerce website. Especially if it includes great product
8 Audience Targeting Strategies from Digital Marketing Experts
Taylor Lynch
December 8, 2020
Gone are the days of putting out information into the digital space without consideration for your target audience. Audience targeting strategies are an essential part
5 Advanced AdWords Audience Targeting Tactics
Taylor Lynch
December 3, 2020
Google Adwords is a marketer’s dream! You can create strategic ads and have them put right in front of the eyes of the perfect audience
What Is SEM? PPC & Paid Search Marketing Explained
Taylor Lynch
December 1, 2020
SEO, SEM, PPC, ROI, SERP. It seems there are endless acronyms when it comes to digital marketing. But one that seems to get less attention
Special Meta Tags that Google Understands
Chris Marrano
November 30, 2020
You’re probably already familiar with SEO, and maybe even some of the best practices that go along with it. Meta tags however, are one of
SEO vs. PPC: Differences, Pros, & Cons
Chris Marrano
November 23, 2020
Let’s face it, there’s a lot to consider when it comes to your digital marketing strategy. You have to make decisions between things like content
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About BWM
Our digital marketing strategy is built on the foundation of driving measurable results. We take a full-circle approach to online marketing with a focus on increasing conversions, repeat traffic and generating greater brand loyalty.
